I'm a writer and editor for B2B SaaS brands—eCommerce, productivity, MarTech, and FinTech. I also write on science and culture. Let's connect to brew up content that converts, and brings in the moolah.
Back to one of my favorite strands to write about: Adding more value to your B2B SaaS content (and making it different from the rest). A typical SaaS blog post contains: Typical headings, a mix of long and short paragraphs, some advice, some idealism, and a lot of similarity to what you'll find when you hit back and click link number 2. What about a strategy where we go for a really helpful book-style content approach? Create articles so rich and varied around something really complicated, say, setting up a content marketing for scratch for a new website. Order that content in a series like a YouTube playlist. Ask the gentle reader to read it in a sequential way. Number them. Have quizzes and follow-ups to assure your readers are actually finding value in what they're reading. Collect feedback. Reach out, perhaps in person, and ask if they found what they read helpful. Help as much for free. Trust and revenue will come in automatically. But remember, super-helpful, super-rich content has to play a fundamental role here. And such content needs budget, resources, and time.
