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⚖️ Google is in the midst of an anti-trust maelstrom with two big cases going against it and a decision in a third case looking a its dominance in digital advertising pending. 🔍 The appeals process needs to play out, but the momentum is building toward a regulatory intervention to dismantle Google's dominance in search and digital advertising. 🇳🇿 What does that mean for Google, consumers and advertisers? Mi3 executive editor Paul McIntyre, who attended the digital advertising antitrust case in Virginia joins us to unpack it all and the flow-on effects we could see in NZ and Aus. 🤖 Plus, Ben Moore and I do a post-mortem on the Clearhead controversy over its AI chatbot for mental health, which an AI researcher was able to have seriously inappropriate conversations with. 📻 All that and more on The Business of Tech podcast powered by 2degrees Business. Streaming on iHeartradio and wherever you get your pods. https://lnkd.in/gQqkA9U5 BusinessDesk NZ

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing, and ad tech. They examine what the future could look like for Google as pressure from the DOJ ramps up*, the looming social media ban for under 16s in Australia and how this could affect other regions, as well as Amazon's new app which operates with lower prices and longer waits for shipping. *This episode was recorded before the DOJ published its proposed remedies for Google's monopolistic practices. You can find an analysis of the proposed action here. https://lnkd.in/d3jbVXug #Amazon #Australia #Google #Legislation

[EN] Is it possible that the #GenAI/ #privacy combo results in the final unbundling of #media that RSS once promised but never delivered? If so, does the browser become the new power broker and the place where “re-bundling”, ad targeting/ measurement and “privacy-budget” enforcement happen? Does it then make sense that a built-in #crypto wallet becomes the best possible solution to a new scenario in which we all are both content creators and media consumers? Can this bring untapped demand generation opportunities for retailers or long-tail #ecommerce websites? Is is not true that #antitrust action against #Apple’s grip on the App Store could greatly increase the chances of success of such endeavor? Brendan Eich’ Brave Software has probably built the most uncluttered, privacy-safe browsing experience, still managing to integrate a Basic Attention Token, an AI-powered search engine, a VPN… and a cookie consent banner blocker (ie, “no” by default). But it also offers a promising #advertising platform . Having reached 73m monthly active users, will a new generation of retailers or advertisers dump other channels in favor of the more respectful approach? Will publishers and their legacy inventory be replaced by new means of media consumption? What to make of Google’s #PrivacySandbox? I had a great chat with Brave’s Luke Mulks yesterday covering all of the below. On #mastersofprivacy #AdTech #privacy #web3 #AI

When was the last time you updated your positioning❓ In the last 2 weeks, the following happened: 1. Google announced cookie deprication would move to consumer choice 2. Outbrain and Teads merged for a whopping $1B 3. The Olympics was sold programmatically for the first time 4. Reddit acquired Memorable AI 5. 'The Magnificent 7' stocks took a dive 6. Google Search and Text Ads lost an antitrust lawsuit ...and these are supposed to be the quiet weeks of summer 😎 The learning? The playing field is constantly evolving Advertisers and publishers are constantly adapting to changes around them That means their goals and challenges are also changing Your positioning should reflect that💡

Fresh from speaking at ChannelX World 2024, Sitruna - Amazon Experts 🍋 Advertising Director, Sophie Down, hopped straight on a plane to the Amazon Ads #unBoxed 2024 conference, so as soon as she landed back in the UK we sat down to discuss the Amazon Ads updates. Watch the video for the latest on ✅️ #FullFunnel Advertising ✅️ Amazon #DSP ✅️ #PrimeVideo Ads and #Alexa Ads ✅️ Amazon AI Creative Studio ✅️ Amazon Ads strategy and tactics

Google Is Under Fire 🛡 "A king has his reign, and then he dies." Google looked to be too big to fail, and recent changes to search results had shown the monopolistic power Google was able to throw around, shifting markets; demonstrating just how strong its position was in the market. But cracks are forming. OpenAI released its AI powered search engine, SearchGPT, competing with Google's search business. With consumers increasingly frustrated by the number of ads vs results and the quality of the results they did get. And now, Apple has released Apple Maps on the Web, competing with Google Maps' web dominance. The experience and data quality war is on in mapping. Not only is Google beginning to struggle to move the needle with new products and services, its coming under fire for the services it has which are dominant. Youtube you say? Netflix has its eyes on the prime spot for viewers and Tiktok is already the short form video blackhole of attention. The age old lesson is: just because you are Number 1, doesn't mean it will always be that way.

In his latest column, Jack Wagner breaks down how self-service ad platforms are changing the game in digital advertising. These tools let businesses of all sizes control their campaigns directly, cutting out middlemen. While the U.S. is leading with big players like Google and Amazon, the trend is catching on globally. There are some challenges, like platform complexity and transparency concerns, but advancements in AI and programmatic tech are shaping the future of the space. https://lnkd.in/dRtebqmt

🚀 The Self-Service Ad Buying Revolution: A Game-Changer for all 🛠️ In today’s fast-paced digital advertising world, self-service platforms have transformed how businesses of all sizes reach their target audiences. By providing direct access to ad inventory, these platforms give advertisers full control to create, manage, and optimize their campaigns, no intermediaries required. In my latest The Streaming Wars article, I explore: 📈 The rise of self-service platforms and their impact on digital advertising 🌍 Global trends in self-service ad buying, from the U.S. to Europe and Asia-Pacific 💡 Opportunities and challenges for advertisers of all sizes from small businesses gaining access to advanced ad tools to large enterprises optimizing global campaigns, self-service is reshaping the future of digital advertising buying and selling. Want to know more about how this trend is driving innovation in the industry? Reach out to me and I can put you in touch with the best providers around the globe. Check out the full article for insights and the future of self-service ad buying! If your company is interested in Sponsorship or production please hit us up.. #SelfService #AdTech #DigitalMarketing #ProgrammaticAdvertising #AdvertisingInnovation #MarketingTrends #AI #MachineLearning #AdBuying Kirby Grines Paris Leon Hawk Digital Dave Hnatiuk Jamie Manalio Ajit Srivastava #hawktalk #voicesofinnovation

The Man Who Killed Google Search This is the story of how Google Search died, and the people responsible for killing it. The story begins on February 5th, 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind. For those unfamiliar with Google’s internal scientology-esque jargon, let me explain. A “code yellow” isn’t, as you might think, a crisis of moderate severity. The yellow, according to Steven Levy’s tell-all book about Google, refers to — and I promise that I’m not making this up — the colour of a tank top that former VP of Engineering Wayne Rosing used to wear during his time at the company. It’s essentially the equivalent of DEFCON 1 and activates, as Levy explained, a war room-like situation where workers are pulled from their desks and into a conference room where they tackle the problem as a top priority. Any other projects or concerns are sidelined. In emails released as part of the Department of Justice’s antitrust case against Google, Dischler laid out several contributing factors — search query growth was “significantly behind the forecast,” the “timing” of revenue launches was significantly behind, and a vague worry that “several advertiser-specific and sector weaknesses” existed in search. https://lnkd.in/gNtb7wN4

🚀 Excited to Share My Latest Learning! 🚀 I recently completed Microsoft Advertising’s Learning Lab, gaining key insights into their programmatic solutions and how they compare to other platforms like Trade Desk and Google DV360. I also explored industry trends, including privacy impacts and the future of AI in advertising. Eager to apply these new skills and stay ahead in the digital advertising world! #MicrosoftAdvertising #AdTech #DigitalMarketing #ContinuousLearning