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🌍 Exciting News! 📢 On March 11th 2024, the EU Commission adopted the “Green Claim” Directive!   What is the Green Claim ? A new Directive that aims to revolutionize the way environmental claims are made by companies, ensuring transparency and credibility for consumers. 😍 With the Green Claim, the EU is taking action to address greenwashing, and protect consumers and the environment. The Green Claim will empower consumers to make better informed choices, promote sustainability, and hold companies accountable for their environmental impact. 💪   Also... Good news! The Green Claim adopted a “like-for”like” approach to the use of carbon credits. Therefore, only residual fossil fuel emissions can be offset, and that only with permanent carbon removals. No more scammy carbon credits! 😎   More info here: https://lnkd.in/eCw8WnEQ 💚 #GreenClaim #Sustainability #EUCommission #Transparency #NoGreenwashing #Credibility #PermanentCarbonCredits

🌿 The European Commission’s new regulations on green claims are crucial in combating greenwashing and promoting genuine sustainability. Learn how these measures can enhance the credibility of environmental claims in the EPS industry and beyond. 🌍✅ 🔗 Read more: https://lnkd.in/eYA6qhbw #Sustainability #GreenClaims #Transparency #EPS #EUMEPSInformsYou

The Council of the EU has officially adopted its position on the new Green Claims Directive, marking a significant step towards addressing greenwashing and enabling consumers to make genuinely eco-friendly choices. The Directive sets minimum requirements for substantiating, communicating, and verifying environmental claims. Key Highlights: - Purpose: Combat greenwashing and provide consumers with reliable, comparable, and verifiable environmental information. - Scope: Applies to explicit environmental claims and labels, both public and private, covering products' or services' environmental impacts. - Clear and Evidence-Based: Companies must use clear criteria and the latest scientific evidence for their claims and labels. - Verification: Green claims must be verified by third-party independent experts before publication, with certain exemptions for eligible companies. - Support for SMEs: Includes guidelines, tools, and potential financial support to help SMEs comply with the new rules. - Climate-Related Claims: Introduces specific requirements for proving climate-related claims, including details about carbon credits. Next Steps: The Council's general approach will serve as the foundation for negotiations with the European Parliament to finalize the directive. Negotiations are set to commence in the new legislative cycle. Stay updated on the latest developments around the world with Global Regulatory Insights. #EU #GreenClaims #Sustainability #Greenwashing #EnvironmentalProtection #ClimateAction #CircularEconomy #GRI

The Certificate in Responsible Green Marketing Communications (RGMC), by ICC Academy is a 3-hour online course, based on the principles of the ICC Framework for Responsible Environmental Marketing Communications, that uses video briefs from industry experts and examples of real ads banned by regulators to give a clear understanding of the difference between well- substantiated environmental claims and misleading statements that can lead to accusations of “greenwashing”.   Contact me for more information and registrations. patricio.fernandez@iccacademy.com.sg     #greenmarketing #greenwashing #compliance #sustainability #marketingcommunication #environmentalresponsibility #environmentalclaims

A non-election related post!! If you sell a product or service into the EU, be aware that greenwashing is under the spotlight. EU countries are pushing to weaken the Green Claims Directive - a key piece of legislation designed to combat misleading environmental claims. So, how will these changes affect the future of the EU Green Deal and our path to net-zero emissions? 🌱 Content Coms | B Corp Certified™️'s Sian Clay has put together a guide to the latest developments and their implications for sustainability in Europe - link below👇 https://lnkd.in/ePJtDZdc #Greenwash #Sustainability #EUGreenClaims #ESG #ClimateChange

The EU Council just agreed on a series of proposals to protect consumers from greenwashing 🙌 Early last year, a study found that over 50% of green claims by companies in the EU were vague or misleading, and 40% were completely unsubstantiated. So the new rules that are being introduced will ensure: - There are requirements for businesses to substantiate, communicate and verify their green claims - The aforementioned claims will need to be independently verified and proven with scientific evidence  - That private environmental labels will only be approved if they demonstrate greater environmental ambition than existing label schemes We need to learn from this in impact measurement and stop estimating. One-size-fits-all proxy values IS estimating. You WILL get called out, and all your impact will count against you. And that just isn't right.

🔍 The Hidden Costs of Being Green: Exploring the Impact of EU’s Green Claims Directive on Businesses The Green Claims Directive is poised to reshape the landscape of environmental marketing in the EU by requiring stringent verification of any green claims. This legislation, though well-intentioned, could potentially add a heavy financial burden to companies, especially those in the middle market, striving to integrate sustainable practices. The requirement for detailed evidence and the risk of penalties for non-compliance could deter businesses from pursuing innovative green solutions. Let’s dive deeper into how this directive might impact business operations and discuss strategies for maintaining competitiveness while adhering to these new standards. #chargehorizons #GCD #sustainable #sustainabletravel #sustainability

The all new Green Claims Code Guide is now LIVE‼️ The Green Claims Code is a set of guidelines established by the UK government that's designed to help businesses make accurate, clear and honest environmental claims. You'll find everything you need to know about the code, including practical applications, in our detailed Green Claims Code Guide. This will help your organisation ensure transparency, build trust and avoid greenwashing as you promote your sustainability goals and achievements. What you'll learn in this guide: ◾ The importance of accurate, transparent, and trustworthy environmental marketing claims. ◾How businesses can ensure their claims are truthful, clear, substantiated and consider the full life cycle impact of products. ◾The link between Carbon Assessments and Green Claims. ◾Real-life examples of non-compliant and compliant green claim statements. ◾Global regulations for greenwashing, including rules from EU, UK, US, Hong Kong, China, India, and more Download the guide for free here ➡️ https://lnkd.in/eXXBnPtQ Please note: If you requested a copy of the guide ahead of time, it will be delivered straight to the email you registered with! #GreenClaimsCode #GreenClaims #SustainableBusiness #Sustainability

Staying ahead in the sustainable business landscape means keeping abreast of the latest regulations and practices. The EU's recent move to tackle greenwashing represents a significant shift in how environmental claims are made and verified. I found this article, 'Understanding the EU Greenwashing Ban: A Definitive Guide,' highly insightful. It offers a comprehensive overview of the new regulations and their implications for businesses striving for genuine sustainability. A must-read for those looking to navigate these changes effectively and maintain integrity in their sustainability efforts https://lnkd.in/gPWhFzJZ

New EcoAct blog on the EU's proposed Green Claims Directive (GCD) and how it interacts with other recent proposals! Summary of some key points below.   💡 The GCD aims to cut down of greenwashing by requiring companies to submit evidence to back up their environmental claims (e.g. carbon neutral) - with implications for the use of carbon credits and environmental labelling schemes.   💡The GCD will carve an elevated role for credits generated by the EU's new Carbon Removals Certification Framework (CRCF), which establishes new quality criteria for carbon removals projects in the EU.   💡The CRCF is prompting more intense discussions about the potential to include carbon removals in the EU Emissions Trading Scheme (EU ETS). 💡The European Parliament and Council have published their GCD negotiating positions, but nothing is finalised yet.   As always, lots to consider in the evolving world of climate claims and carbon markets - more details in the blog! https://lnkd.in/e2bYgKiT #GreenClaims #Greenwashing #Compliance #ClimateAction