Shane Lohman’s Post

It pisses me off when marketers complain of big to do lists because they’re lumbered with pointless tasks not driving sales. Chances are a fraction of your to do list is creating long term brand loyalty and sales activation. Be brave and push back on non critical tasks to focus on the few things that will impact sales and make you a valuable partner to the sales team.

How Can You Expand Your Brand Globally? 🌍🚀 In this video, we explore strategies for brand expansion beyond your current market. Discover the potential of reaching new customers across Europe and how our seven-step pathway can help you break through sales plateaus. Let’s seize the opportunity together! #BrandGrowth #GlobalExpansion #MarketStrategies #SalesBoost #MarketingTips #ExpansionPathway

In our latest video on brand messaging in sales, we emphasize the critical need for consistency. The pivotal moment? Enabling sales teams to seamlessly integrate established brand messaging into every interaction. This ensures the message reaches customers as intended, reinforcing the brand and building stronger client-consumer relationships. #BrandMessaging #SalesStrategy #ClientSuccess

Boosting your business involves strategies to enhance brand visibility, engage customers and drive sales. #BrandVisibility #BrandAwareness #BrandRecognition #BrandMarketing #BrandStrategy #BuildYourBrand #BrandBuilding #PersonalBranding #BrandIdentity #BrandSuccess #DriveSales #IncreaseSales #SalesGrowth #SalesStrategy #SalesBoost #SalesMarketing #SalesTips #SalesSuccess #BoostSales

The synergy between marketing and sales in the Go-To-Market process can make or break your market entry. A well-coordinated effort ensures that your message is consistent, your strategies are aligned, and your customer journey is seamless. I've seen firsthand how a strong, collaborative GTM team can accelerate growth and establish a lasting market presence. If refining your strategy, its implementation and building a powerful, focused team is in your plans, maybe I can help? #GoToMarket #SalesAndMarketing #BusinessStrategy

Why Tailoring Your Brand Pitch to Showcase Value to Distributors is Crucial 🔍 The Common Mistake: Too many brands lose out on valuable opportunities by giving generic presentations that fail to demonstrate real value to distributors. It's crucial to see things from the distributor’s perspective to stand out and forge strong partnerships. 💡 The Analogy: Think of finding high-quality distribution partners like a romantic relationship. High-value partners want to know what you bring to the table. If you can't communicate your value effectively, you won't attract the right partners, leading to less fulfilling and productive relationships. 🎯 Strategic Approach: Success in building these partnerships isn't about random chance. While distributors might appreciate your brand story, unique flavors, or quality, if you can't clearly communicate the value your brand brings to their portfolio, it's unlikely they'll engage further. Knowing what distributors seek and defining your value proposition accordingly is key. 📊 Understanding KPIs: Key performance indicators (KPIs) like points of distribution, rate of sale, cases per delivery, and profit per delivery are crucial. Tailoring your brand strategy to resonate with these needs can create stronger partnerships and drive growth. 📅 Stay Tuned: This week, we'll dive into these KPIs and explore how aligning your brand strategy with them can lead to stronger distributor relationships and increased success. 🤔 Key Question: When presenting to a distributor, ask yourself: How does my brand add value to their portfolio, and how can I communicate that value most effectively? #BeverageIndustry #DistributionStrategy #BrandGrowth #MarketAnalysis #SalesOptimization #BusinessStrategy #FiveStarBeverage #FiveStarStrategy

🌟 **Sales Strategy Tip: Selective Promotion** 🌟 In sales, revealing promotions strategically is key. Not all promotions need full disclosure upfront. Master the art of selective promotion to intrigue clients and drive interest in your offerings. Balance transparency with strategic promotion for maximum impact. #Sales #Promotions #Strategy #Value

Navigating the complexities of the North American market can be a challenge for international manufacturers. Gotham specializes in creating marketing strategies that resonate with the American market while maintaining your global brand voice. Whether you’re looking to increase brand awareness, drive lead generation and sales, or break into new markets, we’re here to help you succeed. Ready to take the next step? Visit us at https://lnkd.in/egWZdURk and request a meeting today. #GothamMarketing #IndustrialMarketing #GlobalToLocal #MarketingConsultation #BusinessGrowth

Too many brands miss the mark with distributors and lose out on valuable opportunities by giving generic presentations that fail to demonstrate real value. If you want to stand out and forge strong partnerships, it’s crucial to see things from the distributor’s perspective. Tailoring your pitch to address their specific KPIs can make all the difference. By giving generic presentations that fail to demonstrate real value, you're missing out on opportunities to attract high-value distribution partners or differentiate your brand with current partners. You may laugh at the analogy, but the strategies in distribution relationships have a lot in common with those in romantic relationships. Potential dating partners with high value want to know what you bring to the table, albeit more subtly than in the business world. If you cannot communicate the value you bring in all aspects of a relationship, you're not going to attract high-quality partners, leading to less fulfilling and productive relationships. Finding high-quality distribution partners is not a game of random chance, hoping that distributor management teams like your brand story. They may appreciate your brand story, the unique flavors and quality of your liquid, or the look of your branding. But if you cannot effectively communicate what value your brand and products bring to the relationship and their portfolio, it's unlikely they will call you back for another date. Knowing what distributors are looking for and how they define value is key to attracting the right partners. Understanding what matters to distributors—like points of distribution, rate of sale, cases per delivery, and profit per delivery—enables you to craft a strategy that resonates with their needs and priorities. This week, I'll dive into these key KPIs and explore how you can align your brand strategy to create stronger partnerships and drive growth. When presenting to a distributor, ask yourself this question: How does my brand add value to their portfolio and how do I communicate that value proposition in the most effective way possible? #BeverageIndustry #DistributionStrategy #BrandGrowth #MarketAnalysis #SalesOptimization #BusinessStrategy #FiveStarBeverage #FiveStarStrategy

Understanding and leveraging key KPIs is essential for building strong distributor partnerships. Discover how Points of Distribution, Rate of Sale, Cases per Delivery, and Profit per Delivery can enhance your brand's alignment with distributor needs. By focusing on these metrics, you can tailor your brand strategy to drive growth, optimize sales, and solidify successful partnerships. Let's align your efforts with what truly matters to distributors and thrive in a competitive market! #BeverageIndustry #DistributorSuccess #BrandStrategy #MarketGrowth #SalesOptimization #FiveStarBeverage #FiveStarStrategy