shamsa kanwal’s Post

🍕 Personal Branding: Your Unique Pizza Sauce 🍕 🔹 Imagine being the only pizzeria in town with a secret recipe sauce. 🔹 Your unique value proposition is just that – your special sauce! 🔹 Define what makes you different and irreplaceable. 🔹 It’s the flavor that keeps customers coming back for more. 🔹 Know your strengths and highlight them. 🔹 Your unique value proposition is the ingredient that sets you apart from the competition. 🔹 It’s the reason why clients choose you over others. 🔹 Like that secret pizza sauce, it’s what makes your brand irresistible. 🔹 Focus on what makes you special. 🔹 Maybe it’s your innovative approach, your exceptional customer service, or your unique skill set. 🔹 Whatever it is, make it the centerpiece of your brand. 🔹 Remember, it’s not about being better than the competition; it’s about being different in a way that matters to your audience. 🔹 Let your unique value proposition shine through in everything you do. Do not miss the story in pinned comments! [You will regret it later 😂 ] #ValueProposition #BrandIdentity #SecretSauce

People lie about their midnight snacks. The best advertising comes from understanding everything about a brand. Naughty midnight snacks, dirty little secrets and rummaging in the trash. Don’t just listen to a selection of customer service phone calls, take the customer service team out on the sauce… they’ll give it to you. warts n all. Don’t just go for a factory visit, sit down with the staff in the canteen and get them ranting over a cuppa. Don’t just read the product road map deck, spend the week with R&D department. Even if it means pinky promising to not tell anyone their deepest secrets. Underdogs can only compete by out-thinking the competition. And one of the best places to start, is in the poop. Underdog brands, need Underdog thinking. - - - 'Look in the Poop' is a phrase from the fabuuuulously delicious Ethan Decker #marketing #Underdogs cc: Mellor&Smith

Be like Hawaiian Pizza, not The Lot. Alright, here’s another fun analogy we’ve cooked up.👨🍳 Hawaiian Pizza: Some folks love it and devoutly claim it as their favorite pizza, while others wouldn’t touch it with a ten-foot pole. Italians think it’s sacrilegious, and Gordon Ramsay famously said, and I quote, “You don’t F*¢£¡$#! put pineapple on pizza!” But have you ever noticed something interesting about “The Lot”? Nobody has much to say about it, right? Well, there’s a reason for that… Imagine if Hawaiian pizza were a brand. It’s doing many things right: simple and consistent toppings, a distinctive appearance that stands out on any menu board, and a clear flavor profile that you can’t mistake — love it or hate it, Hawaiian pizza is instantly recognisable and speaks to many ‘true fans’. Now, let’s talk about The Lot by comparison. It’s hard to even define what ‘The Lot’ is, for a start (so you never really know what you’re going to get). Though the exact toppings vary from restaurant to restaurant, it always looks messy, and the cacophony of ingredients fighting for your taste buds’ attention typically results in a lackluster experience. By trying to be everything to everyone and standing for nothing, The Lot fails to capture the heart or scorn of anyone, if it’s even being part of the conversation at all. The key takeaways here: 👉 Don’t be too diverse with your brand’s offerings, this defocuses and dilutes your brand. 👉 Be clear in your visual communication; failing to do this results in confusion and can cause inaction. Clarify and keep it simple. 👉 Consider how your brand communicates through appearance, and be intentional. Don’t assimilate; differentiate. "If no one hates it, no one really loves it" — Jessica Walsh At Univers we help businesses increase leads and revenue by clarifying and strengthening brand communication. If your brand communication is in need of development or transformation — drop us a line at: [email protected] #design #business #consulting #branding #website

We all know Domino's Pizza for its delicious pizzas, but have you ever stopped to think about those little packets of oregano that come with each order? I’ll tell you a story about why those seemingly insignificant sachets are actually a masterclass in silent marketing. A few weeks ago, I ordered pizza with some friends. As we waited, we chatted about random things—work, weekend plans, and life. Then the pizza arrived, and the familiar sight of those extra oregano packets appeared. Everyone reached for them without even thinking. It was so automatic. That’s when it hit me—this is brilliant marketing. Not the kind that screams at you with a flashing banner or catchy slogan. It’s subtle, almost hidden. Over time, Domino’s has created an association between their product and those little sachets. They give more than you need, just enough to make sure you have a few left over. And guess what? You keep them. Days later, you’re making pasta or salad at home, and you think, "Oh, I have those Domino’s oregano packets!" The brand sneaks back into your mind without any flashy ad campaign. It's a moment of brand recall that feels personal and seamless. This is the kind of marketing that speaks without saying a word. It’s about offering value in unexpected places, ensuring your customer has a reason to remember you, even after the transaction is over. And it made me think—how can we apply this in other areas of business? What little extra touch can we give to leave a lasting impression? Sometimes, the smallest gestures have the biggest impact. What’s your ‘oregano packet’? #Marketing #CustomerExperience #Branding #SubtleMarketing

🎉 Elevate Your Brand with Custom Munchies Boxes! In today's competitive food landscape, creating memorable experiences is key. 🍴 Our customizable, branded munchies boxes are the perfect solution for delivering delicious snacks while showcasing your brand's unique identity. Imagine your clients' delight when they receive a box tailored just for them, filled with tasty treats and your brand’s signature touch. It's more than just food; it's a chance to leave a lasting impression and build stronger connections with your audience. Why settle for the ordinary when you can offer an extraordinary experience? Let's rethink how we engage our customers, one snack at a time. #CustomerExperience #Branding

At Properganda Marketing, we believe a successful marketing strategy is like a perfectly cooked steak—it’s all about the right ingredients, timing, and execution. Just as you can’t rush a good steak, a winning marketing campaign requires careful planning, expert preparation, and patience to achieve the best results. A great steak starts with quality meat, seasoned just right and cooked to perfection. Similarly, our marketing strategies are built on a foundation of strong branding, tailored messaging, and innovative approaches that resonate with your audience. The attention to detail, precision, and understanding of what makes a steak memorable is the same focus we bring to elevating your brand. At the end of the day, both leave you satisfied and wanting more. If you’re ready to serve your business with top-tier results, we’re here to fire up the grill and make sure your brand sizzles in the market. #BusinessStrategy #MarketingStrategy #BrandBuilding #CustomerSatisfaction #MarketingSuccess #DigitalMarketing #LeadGeneration #GrowthMarketing #QualityMatters #PrecisionExecution #PropergandaMarketing

Cacio e pepe -- the iconic Roman pasta dish has 4 ingredients (and one of them is water). Pasta + cheese + pepper + water That is the power of simplicity. When you have high quality ingredients, it does not take a lot to create something amazing. The same is true in marketing. Excellent fundamentals outperform mediocre extras --> always. Here's where to focus: **Awareness - how do people know you exist? Where does your audience look for information? **Authority - how do you build trust with potential customers? How can you build relationships? **Action - how do customers buy? How can you make it easier to say yes? The specific ingredients will be different for every business, but a good marketing recipe should be simple to follow, and easy to adjust. #keepitsimple #marketingstrategy #marketingfundamentals ____ Need help with your marketing recipe? Let's talk.

Ever wondered who your VIP clients or guests are? Think about it - there are over 241 million folks in the US aged 15 and up. Sure, the idea of serving up your special blend of coffee, your craft beer, the creamiest ice cream, or the freshest donuts to every single one might sound like a dream. But let’s be real, that’s a whole lot of brewing, baking, and scooping! So, who are the people you’re really excited to welcome into your business? The secret sauce? It’s all about figuring out WHO you want to attract. Then, tailor your Unique Offering to perfectly align with what your ideal guests crave and need from YOU - in a way that stands out and makes them feel truly valued. Sounds like a bit of a puzzle, doesn’t it? But here’s the kicker - it’s totally doable, and I’m here to guide you through it as a Pumpkin Plan strategist. We’ll zone in on identifying those perfect guests, ensuring your offerings hit the mark every time. Let’s brew up some magic together! #SmallBusinessSolutions #SmallBusinessGrowth #PumkinPlan #PumpkinPlanYourBiz #Profit #Marketing #Strategy #BusinessOwner #Success

Great branding is like your favorite family recipe—in my case, my dad’s knoephla soup. It’s all about using the right ingredients. Quality in equals quality out. Don’t skimp on what matters—because no one’s lining up for a second helping of shitty soup. In our latest blog, we break down the Recipe for Great Branding—giving you the exact ingredients you need to create a brand people can’t get enough of. Check it out at https://lnkd.in/dUmea_jJ

I was scammed! So were you & many others! Often we end up using products which are not original! What ? Yes, let me explain - Hotel using soap dispenser of forest essentials with local product in it. - Restraunts using fake & cheap ketchup to save on cost! HEINZ Away From Home faced the same issue. So to ensure they don’t get copied they flipped the logo border from white to EXACT red colour as their sause in it, which helped people to match both colours & be assured of the originality. Result: 73% decrease in fake ketchup, 24% increase in Heinz sale But sometimes brand themselves create these fake products! Why ? - INCREASE WORTH - SHOW USE-CASE - STAY RELEVANT Taco Bell had introduced “Taco biscuit” on their breakfast menu. It was almost the same as the existing product but still it gained popularity. It shows how brands sell anything through marketing! #marketing