Shamez Lalji’s Post

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Helping CPG brands keep customers loyal and attract new ones | Partnership Lead @ Airbaton | Worked with clients GE, Heinz, Unilever, Kimberly Clark and others.

4 CPG Marketing Myths That Are Flat-Out Wrong (and How to Fix 'Em) Alright, fellow marketing nerds, let's talk shop.  I've been working with CPG brands for years, and I keep hearing the same tired myths that are holding them back.  Time to crack open a cold one and bust some marketing misconceptions before 2024 ends: ⏳Myth 1: Marketing programs take forever to set up. Reality:  With the right tools and a bit of hustle, you can get campaigns up and running faster than you can chug a pint. 🤝Myth 2: I need a whole army of partners to run one campaign. Reality:  Find a partner that can do it all (perhaps AirBaton 😉), and streamline your operations.  💸Myth 3: Cool campaigns cost a fortune. Reality:  Creativity doesn't have to drain your marketing budget.  We can help you brew up impactful campaigns without emptying your wallet.  🛠️Myth 4: New vendors?  It's not worth the pain of setup. Reality:  Sometimes, you gotta shake things up to get the best results. New partnerships can bring fresh ideas and unlock untapped potential. At AirBaton™, we're all about cutting through the BS and helping you craft winning CPG strategies. Let's raise a glass to innovation and collaboration! 🍻 DM if you wanna partner up and work on your 2025 campaigns. #CPGMarketing #BreakTheMyths #InnovateAndCollaborate #AirBaton

Mary Jane Robido

AllBound Prospecting for SaaS & B2B HealthTech ✨🩺🧑⚕️ Combination of Connect x Content | Personalize LinkedIn & Email Outreach

1w

This is great! Especially love the point about avoiding unnecessary partnerships—finding that one-stop for everything, easy set-up, and implement it right away. Keep these insights coming!

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