Shahveer Ahmad’s Post

Is good ads creatives is really important to add more revenue to the business? 🤔 Let's Start with a simple Scenario. Imagine you're scrolling through your Facebook feed, and suddenly you see an ad that's so amazing, it makes you stop and pay attention. The pictures are really cool, the message makes you feel something, and before you know it, you're totally into the story. That's the power of great Facebook ads—they don't just get your attention, they make you feel things, talk about them, and even take action. So, let's take a closer look at these awesome Facebook ad creatives and see how people react when they come across the best of the best. When people see really cool ads on Facebook, how they react depends on a few things. If the ad is super interesting, makes them feel something, and gets the message across clearly, it can make a big impact. → Immediate Attention: Imagine you're scrolling through your Facebook feed and suddenly see an ad that just jumps out at you. Maybe it has a really cool picture, an attention-grabbing headline, or a story that makes you want to know more. These kinds of ads make you stop and pay attention, even if you were just scrolling by. → Emotional Resonance: Sometimes, ads can make you feel stuff—like happiness, curiosity, surprise, or empathy. When an ad really gets to you emotionally, it's more likely to stick in your mind and make you want to engage with it, like leaving a comment or sharing it with your friends. → Increased Engagement: If an ad catches your interest and makes you feel something, you might want to interact with it. That could mean liking it, leaving a comment, sharing it with your friends, or even clicking on it to learn more. When people engage with ads like this, it shows that the ad did a good job of getting their attention. → Brand Perception: Ads don't just affect what you think about the product—they can also change how you feel about the brand behind it. If you see an ad that's really cool or makes you feel good, you might start to think more positively about that brand and be more likely to buy from them in the future. → Word-of-Mouth Amplification: Ever see an ad that's so cool, you just have to tell your friends about it? That's what happens with really great ads. When people see something they love, they'll often share it with their friends, spreading the word and making the ad even more popular. So, when it comes to ads on Facebook, it's not just about selling stuff—it's about grabbing people's attention, making them feel something, and getting them to engage with the brand. And when it all comes together, it can make a big impact! In the last as a summary when it comes to Facebook ads, the best ones can really make a difference—they captivate, they connect, and they drive action. It's all about creating ads that people love to see, engage with, and share, helping the brand grow and thrive. #marketing #digitalmarketing #adscreative #facebookads

Benefit-focused ad creatives are must-haves in any Facebook ads campaign. The old way: → Random bullet points → Generic benefits → No clear structure → Forgettable messages → Weak conclusions The new way: → Strategic bullet points → Clear, benefit-focused structure → Strong hooks → Credible middle points → Memorable conclusions I designed over 5,500 ad creatives. Over 25% of them were benefit-focused. Here's what I learned: Bullet points are more effective when they're not listed randomly. Let me share how I decide on the sequence: → First impression matters most. The first benefit-focused bullet point is your hook. It grabs attention and sets the stage for the rest of the ad. This should address the most critical pain point your audience faces. For example: “Save 5 hours a week with our tool!” Right away, this tells the reader what they stand to gain. → Middle Bullet Points build credibility and provide additional value, supporting the overall message without being the main stars. Think about these as complementary benefits. Here's an example: • 30-day money-back guarantee • Track progress effortlessly • Easy to use You wouldn’t buy something just because it’s “easy to use” or it has a “30-day money-back guarantee.” But it might influence your decision and complement the primary benefits. → Make the Last One Stick. The last benefit-focused bullet point is your closing argument. It's what sticks in the reader's mind after they've finished reading. Make it powerful and memorable. Example: “Reduce costs by up to 50%!” This leaves the reader with a strong impression of the benefit, increasing the likelihood they'll take action. Here’s how I prioritize benefits listed on an ad creative: 1. 🔥 Benefit 1: Critical 2. Benefit 2: Important but not critical 3. Benefit 3: Important but not critical 4. Benefit 4: Important but not critical 5. 🔥 Benefit 5: Critical This approach isn't just for ads. It works great for landing pages, email marketing, social media posts, and any other piece of copy where you're listing benefits. BOOM - let’s welcome the era of smart, benefit-focused ad creatives. Did you find this post valuable? Repost it so others can benefit too ♻️ Follow me for more content on ad creatives.

Struggling with a drop in your ad's CTR? So let’s understand what can be the problem and, of course, how to get your CTR back on track! However, before we start, it's important to understand that your CTR can vary quite a bit depending on your niche, target audience, and funnel phases. Aiming for around 1% CTR is a good benchmark, but there's “no one-size-fits-all.” Check your ad account for the average CTR (even better if you can separate by funnel stages if that’s present in your account structure) and use that as your benchmark. Cool - so now you are starting new ads and they’re performing below the benchmark. Here is what to do: 1. Static images with low CTR from the start:    - The issue could be that your visual isn't captivating enough to grab attention, or there's a mismatch between your audience and messaging.    - Solution: Study your competitors' ads for inspiration, create new ad concepts, and refine your messaging to better resonate with your audience. And please remember: if you follow a full-funnel structure on your ads account, don’t “copy & paste” the same creative across all campaigns. 2. Video ads with low CTR from the start:    - The problem might be that your hook isn't compelling enough, or the video lacks a clear call-to-action (CTA) - and sincerely speaking, that’s a problem we see on many ad accounts.    - Solutions: Rework your hook to better align with the rest of the video, check your "hold rate" and “thumb stop ratio” metrics (formulas on the image below) to see where viewers are dropping off, and include a clear CTA. 3. Carousel ads with low CTR from the start:    - You may not have chosen the right creatives for your carousel. Carousel cards with a lot of text are not ideal as prospects can’t read it through, or the storytelling of the cards together is not aligned if you have a creative optimisation that chooses what the first card will be shown.   - Solution: If the cards need to appear in a specific order, change the creative optimisation, letting you choose (not Meta) which card appears first. Also, break down by “card” and check which cards have the highest and lowest CTR. If possible, put the one with the highest CTR as the first card and change the one with the lowest CTR. 4. CTR dropping over time (from any ad format):    - If ad frequency is high, seeing the same ad repeatedly can become annoying for your audience (and it is a waste of budget).    - Solution: Introduce new ad variations to keep things fresh. The root cause is often that your creative is no longer interesting enough or your messaging is no longer attractive. A bit of refresh kills nobody! Remember, optimising your ads is an ongoing process, and small tweaks can make a big difference, so don’t spend your budget on things that are not working. Instead, stay patient, and keep a close eye on frequency, amount spent per asset and CTRs, so you'll be well on your way to improving your CTR and connecting with the right audience.

Creative analysis helped us generate $47m last year with paid ads These are the top 5 scenarios you’ll find when analyzing hook rate, hold rate and CTR: SCENARIO 1: ✅ High Hook Rate ✅ High Hold Rate ❌ Low CTR This means your ad is stopping the scroll AND is engaging… But people aren’t clicking through to the website. To improve: → Ensure the messaging in the ad is clear → Experiment testing different CTAs → Add micro CTAs earlier in the video SCENARIO 2: ✅ High Hook Rate ❌ Low Hold Rate This means your hook is stopping the scroll, but the rest of your ad is not engaging. To improve: → Keep the hook, but change the rest of the video → Try cuts every 1-2 seconds → Vary locations/backgrounds/shot style → Ensure creators match demographic → Ensure story is strong and engaging → Ensure hook and rest of video are congruent SCENARIO 3: ❌ Low Hook Rate ✅ High Hold Rate This means your hook is not getting people to stop the scroll, but the rest of the ad is engaging. We must improve the hook: → Test 10+ hook variations (keep rest of ad the same) → Test product and non-product hooks → Use visual hooks & auditory hooks → Test double hooking (adding two hooks in a row) SCENARIO 4: ✅ High Hook Rate ✅ High Hold Rate ✅ High CTR This means you have a banger of an ad. If your ROAS is too low / CPA is too high, it must be because: → AOV is too low → Conversion rate is too low The main possible ad issue here is if the ad is misleading, or it is incongruent with the landing page. If this isn’t the case, then you likely don't have an “ad problem”, and testing new creative or campaign structures will not solve it. SCENARIO 5: ❌ Low Hook Rate AND/OR Low Hold Rate ✅ High CTR Get excited. You have a potential banger of an ad here. Focus on increasing hook rate and hold rate using info above And it’s extremely likely this ad will POP --- PS some definitions for you: → Hook Rate: Can your ad stop the scroll? (If they watch 3 seconds or longer) → Hold Rate: Can your ad hold their attention? (If they watch 15 seconds or longer) → CTR: Can your ad get people to click and visit the website? --- Questions about analyzing creative or scaling in ecom? Feel free to ask me in the comments And drop me a follow for more eCommerce content Ciaran✌️

STOP wasting time making ad creatives. I've been making ad creatives for years. It can be: • time consuming • frustrating • discouraging Until I discovered this system, that leverages your results, to not only streamline the process of ad creation, But to also 10x your results! Here's how to start using the FB Ad Creative Flywheel now: 1. Make 10 creatives If you've been running ads for a while, then you can leverage step 4 to help determine what creatives should be made. However, if your brand has yet to launch any ads through FB, use a Swipe File tool, (my favorite is app.foreplay.co) To give you a solid starting point. Make the ten unique creatives, but also make variations of each one (2-5 for each) that test individual variables at a time. These variables could look like copy, formatting, colors, etc. 2. Run the ads "Duh" your probably thinking. But when running them, run the variations of the creatives side by side. (Reminder: make sure you are only testing one variable per unique creative. This will eliminate any potential confusion on why an ad works well) Once you've gathered enough data on each, you will have a winner to keep running, And to use in the next step 3. Collect the data After enough ad spend has gone towards your creatives gather all the data. Make sure you are looking at the metrics that matter most for your goals. A lot of times, this looks like ROAS, CPL, or CTR. Sort the ads from highest to least performing on the metrics that is most valuable to your brand. This data is your blueprint. Now, it's time to build. 4. Iterate on the data The results laid out in front of you is the answers to making better creative in the next cycle. Look at the variations of each of your creatives and notice which ones outperformed the others. Look at what was different in that version of the creative, And use that feature in your creatives when advertising to this audience again. Also, take note of these features when testing out new ideas so that you: • have a better idea on which new ideas to test & • how to use your new ideas in a way that is most likely to get better results off the rip Start using this flywheel, and pay attention not just to how much easier it is the first cycle, But the second, fifth, tenth & so on. — Find this helpful? ♻️ Repost it to your network and follow Levi Das for more. Want to launch consistent high ROAS ads? Get my free guide and subscribe to my weekly advertising secrets today: https://lnkd.in/eQh68g8w

How we build full-funnel ad creatives that go on and spend $100,000 profitably on META? 👇 First, what’s a full-funnel ad creative: This an ad, usually a video, that contains all the necessary information a customer would need, to go from being completely unaware of your product to being ready to buy before he even visits the website. These are the most powerful ads an ad account can have and they are the ones that run for 6 months without decreasing in performance. The type of ad you need to scale your ad spend. They are also the hardest to produce because of the amount of research you need to do before you even start scripting them. Here’s what a full-funnel ad looks like for us: 🎯 Hook - everything starts here. You need to grab the attention of your ICP with a relevant hook that addresses a pain or asks a provocative question. ✅ Product Introduction - we’ve found that the sooner you introduce your product, the more people are buying. Obviously, you create the full-funnel ad with the expectation that your ICP will watch it until the end but you also want to show your product to the impatient people who won’t stay until the end - they might not buy immediately but you still want them to enter your funnel. ✅ Product Demonstration - show people how to use your product in different situations. ✅ Benefits - Introduce the main benefits of your product that you know your customers care about. We’ve found that to be very successful while showing the unboxing experience as the visual part of the ad. ✅ Reviews - Demonstrate how many happy customers you have by showing (reading out) the most powerful testimonials you have on your website. ➡️ CTA - Don’t skip the call-to-action. We’ve seen that ads with a CTA have a 15% lower CPA than ads without a CTA. Simply showing your website link here is better than nothing. If you produce 5 full-funnel ads per month with 3 hook variations each, 6 months from now you should be able to double your ad spend. — P.S. We have 2 more spots for brands looking to scale in Q3 with paid ads & performance ad creatives. DM me ‘SCALE’ if you want to be one of them.

It doesn’t take weeks to make high-performance ad creatives: these are the high-performing display ads we make in under 24 hours. A common frustration for marketers is that sometimes it can take weeks to make good creative, go through shoots, and rounds of edits. This can seriously slow down your testing velocity, learning, and performance. But it doesn’t have to be this way. It’s possible to use a high-velocity creative production and testing process to make high-performing display ads in no more than 24 hours. Here’s how we do it: - We use display ad formats that are known to work and have been tested for performance. - This allows us to produce ads quickly without the need for extensive production cycles. - You dont want to reinvent the wheel, unless you are a wheel reinventor. ;). So what are these proven formats, you ask? Here you go: 1. 📒 Notepad Format: This is scroll-stopping because it feels native to a user's device. Within a feed, it's unusual and can capture attention if the messaging directly speaks to the user. 2. 📋 Listicle Format: Enumerates benefits and features so that a user can get a snapshot of the product's advantages. Provides a clear and concise overview. 📊 Hero Stats: People are drawn to stats and numbers because they have an aura of objectivity. 📝 Post-it Notes: Similar to the notepad format, this text-heavy format stands out in a feed. If the copy speaks directly to the user, it can be very effective. 🐦 Tweet Overlay or TikTok Comment Overlay: Great for objection handling. Useful for proactively addressing any objections or questions that users may have. 🔄 Transformation-Based Ads: Showcases day one versus day seven transformations, etc. Very impactful for portraying product transformation. ⚖️ Split-Screen Ads: Useful for portraying contrast or transformation in different forms. Highlights differences clearly and effectively. ** Adopt these tried-and-true formats to make high-performing display ads in just under 24 hours.

You’re ads are sh*t. Memeified Creative Strategy Tip: Grammatical inaccuracies are a great way of getting people engaged with your ad creatives. Let there be no mistake though… This is just one of the many different elements we use for our Memeified Creative Strategy process, but hopefully you can utilize when deemed necessary. When it comes to “meme ads”, people often think about copying existing memes… This isn’t the case at all–it’s essentially like creating your own meme and running paid ads against it. For this topic, purposely misspelling or putting in grammatical errors in your captions/subtitles, you are effectively comment baiting without being explicit. An example of being obvious with comment baiting: “Do you think he did the right thing?” “Who is wrong here?” The philosophy here is getting people to comment, without baiting. With grammatical inaccuracies, the usual “grammar police” and “keyboard warriors” show up for battle. Just let them hash it out. The goal here isn’t to be right or wrong, the goal is to get your video to as many people as possible. With the number of engagement(especially comments) going up, pushing paid ads against it works extremely well. Counterpoint: I don’t want my brand to be associated with something like this because we are a brand with a smart team! But this is the issue–when doing creative strategy, especially in the meme world, you have to make sure that you aren’t thinking like a business owner… Think like a consumer. When everything looks right, no one bats an eye. When you mithspell something, the hole world is falling(can you unsee what I just did there?) The problem comes when you’re trying to incorporate direct response within a meme ad–that’s a challenge. But take this quick tip and try to include it in your ad creative strategy from time to time. It’s one of many different ways to boost engagement organically. What are some other tips you have?

Why making ads work (and highly profitable) on the front end is not down to luck - It's about tapping into new pockets of demand. Let's rewind a bit. We recently started working with this client. They had one of Australia's biggest advertising agencies previously running their ads. If you run any business, you've heard of them. I actually quite like their ads. Funny and entertaining. For our client though, it was a different story. One that I've gotten quite used to hearing. Goes like this. They get great results in the first week or two. High fives all around. Then creatives start to "burn out". Costs start rising. Return on ad spend suffers. So the agency pumps out new creatives. This improves performance for some time. Then it drops again. To make things worse, each time they introduce new creatives, they're less effective than the previous time. Costs increase further. The agency starts blaming the ad platform for "rising ad costs" (usually backed up by some report from some blog) Oh and don't even mention the "s" word. Scaling just sends the acquisition costs right through the roof. Eventually (sometimes within a month or two), these ads become unprofitable - and the business gives up on running ads. Same reasons: "ads never really worked for us" or "it's too saturated" or "our customers don't spend time on Facebook" ... the usual suspects. Then a few months go by .. with not much growth. So the business decides to "give it another go". But they run the same types of ads again. Just different versions of it. And you guessed it - same results. The cycle continues. The reason this happens is because most businesses are running ads to "product aware" audiences. You know the type of ads that start with "Are you xxx looking to get xxx ...." Most advertisers do it because everyone else is doing it. Vice versa. And Versa vice. But here's the thing. When you run ads like these, you exhaust the pent up demand in your market very quickly. That's why your ads "burn out" so fast. Because after your audience has seen your ads once, they only have two options: 1. Become your customer 2. Ignore all your future ads When the truth is, the vast majority of your audience is not "product aware". As in, they don't know they need your solution. It is the advertisers job to educate them and make them aware of the need for that solution. And this starts with the very first line in your ad. It needs to tap into newer demand pockets. It's what sets the tone for the second line .... then the third ... You get the idea. Your product/service will get mentioned. But not until the prospect is educated enough to even consider it. When you get this right, you tap into a blue ocean of customers. Ones who trust you and see you as the obvious logical choice to work with. That's when you have ads that don't burn out for months (or even years). Your costs actually start decreasing. And your ads become profitable and scalable.

I designed over 5,500 ad creatives in the last 7 years. Here's the #1 secret I learned about benefit-focused ads: Bullet points are MORE EFFECTIVE when they're not listed randomly. Let me share how I decide on the sequence: ➡️ You know how they say, "First impression matters most?" It's true for ad creatives, too! The first benefit-focused bullet point is your hook. It grabs attention and sets the stage for the rest of the ad. This should address the most critical pain point your audience faces. For example: “Save 5 hours a week with our tool!” Right away, this tells the reader what they stand to gain. ➡️ Middle Bullet Points They build credibility and provide additional value, supporting the overall message without being the main stars. Think about these as complementary benefits. Here's an example: - 30-day money-back guarantee - Track progress effortlessly - Easy to use You wouldn’t buy something just because it’s “easy to use” or it has a “30-day money-back guarantee.” But it might influence your decision and complement the primary benefits. ➡️ Make the Last One Stick The last benefit-focus bullet point is your closing argument. It's what sticks in the reader's mind after they've finished reading. Make it powerful and memorable: Example: “Reduce costs by up to 50%!” This leaves the reader with a strong impression of the benefit, increasing the likelihood they'll take action. Here’s how I prioritize benefits listed on an ad creative: Benefit 1: Critical Benefit 2: Important but not critical Benefit 3: Important but not critical Benefit 4: Important but not critical Benefit 5: Critical This approach isn't just for ads. It works great for landing pages, email marketing, social media posts, and any other piece of copy where you're listing benefits. Did you find this post valuable? Repost it so others can benefit too ♻️ Follow me for more content on ad creatives.