SHADOW’s Post

𝐇𝐨𝐰 𝐚 𝐩𝐚𝐢𝐧𝐭𝐢𝐧𝐠 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐦𝐚𝐝𝐞 𝐦𝐞 𝐟𝐚𝐥𝐥 𝐢𝐧 𝐥𝐨𝐯𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 Diptyque Paris 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐨𝐭𝐡𝐞𝐫 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 & 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧: 1️⃣ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐄𝐱𝐜𝐢𝐭𝐞𝐦𝐞𝐧𝐭 As a creative brand activation specialist, I'm always on the hunt for new creative concepts. That’s also something my Instagram algorithm seems to be aware of and led me to a Diptyque Paris workshop in London. I was captivated by their beautiful ad and couldn't resist signing up for their "Paint Your Dreams" session with Parisian artist Damien Poulain. A few days later, a surprise mini candle arrived in the mail, building my excitement for the workshop day! 2️⃣ 𝐆𝐫𝐞𝐚𝐭 𝐦𝐚𝐭𝐜𝐡 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚𝐫𝐭𝐢𝐬𝐭 & 𝐛𝐫𝐚𝐧𝐝 On the workshop day, I visited their newly opened Diptyque store and was guided to their in-house workshop space. Every detail was perfectly arranged. The aprons were branded, and the painting colors matched the brand colors. Artist Damien greeted us and told us the brand's heritage and their founder's story. He invited us to capture a memory in a painting. We chose a picture on our iPhones and transformed it into abstract art. After two hours of creativity, I had my own painting!🤩 3️⃣ 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 The workshop fee could be used for purchases, so I found myself strolling through their lively store while chatting with the other workshop participants. I found a scent that I loved and doubled my original investment in the workshop fee. Leaving with my new scent and lots of memories, I couldn't wait to tell my family and friends. I know this sounds a bit cheesy, but, literally, EVERY TIME I use my new fragrance, I think of that day. Even though I evaluated the experience in my role as a brand activation expert, I couldn’t help myself but become a true fan. That’s the power of emotional experiences! Well done Team Diptyque!🫶 Amelia Johnson Romola Basu-Wilken 𝐘𝐨𝐮 𝐚𝐫𝐞 𝐚 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐛𝐫𝐚𝐧𝐝 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐬𝐭𝐫𝐨𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬? 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭! 💌

🚀 At iamRecktor Designistry, we don't just create brands—we create movements. We recently had the privilege of working with a fashion brand on a campaign that resonated with people on a deeper level. It wasn’t just about selling clothes; it was about creating a sense of belonging. The pieces didn’t just sit in wardrobes—they became symbols of unity and self-expression. The feedback we received was nothing short of overwhelming. People didn’t just wear the clothes; they wore the values the brand represented. This is the type of impact we strive to create with every project. If you're ready to make your brand stand for something bigger than just a product, let's connect! We’re looking for exciting branding and graphic design gigs that have the power to make a lasting impression. 🔗 Join the revolution. Let's build something that moves people. 🤙+234 902 867 3206 #Branding #GraphicDesign #DesignThinking #BrandIdentity #Marketing #CreativeAgency #IamRecktorDesignistry #Movement

7 GenZ Creators to Spark Your Imagination 🎸 Right now, GenZ is at the heart of sparking our imagination. They're setting trends and consuming them. Understanding them is key, whether you want to succeed in business or just stay trendy. A unique attribute of GenZ is that anyone can be a creator, artist, designer, model, influencer, or even all these at once. They don't stick to the old rules. Through social media, GenZ freely expresses their unique tastes. One hot trend from them is blending the digital with the real world. Imagine making digital art, printing it in 3D, then snapping those perfect selfies. This trend is huge on social media, influencing our designs and fashion. Check out these 7 GenZ talents bringing this fusion to life: ➡️ Magda Kaczmarska: A stylist and art director, spices up tights with fun stuff like earphones and screws. ➡️ Mona Thomas: A creative director, blends streetwear, digital fashion, and GenZ energy. Crafting custom eyewear for stars like J Balvin ➡️ Lívia Nunes: represents what many love about influencers, but with a digital twist including AR filters and CGI. She works with big brands like Miu Miu, courrèges, Coperni Paris, and rhode skin. ➡️ MLMA: Blends punk fashion with digital art, known for her customized 3D masks and digital editing selfies. ➡️ Cannelle: showing us what fashion might look like in the 3000s with her dreamy, pinkish, digital-inspired styles. ➡️ JAMIE-MAREE SHIPTON: a stylist, photographer, creative consultant, infuses digital creativity into fashion photography. She captures runways and backstage such as Diesel's AW24 show for DAZED Magazine. ➡️ Offgod: Transforms video game memories into digital fashion, known for his wearable art and AirPod Max accessories 🛍️ My Take Out: GenZ creators in this list are trend setters expressing their unique styles. Their style is a cool mix of the real world and digital, bursting with personality and a unique sense of humor. They make, share, and enjoy things in their own special way, all without filters. What's really striking is their success on social media. Their high engagement is a sign that a new and exciting trend is being born. Swipe to explore more 👉 #DigitalFashion #Web3 #CreatorEconomy #FashionTrends Kerry Murphy Anusha Couttigane Steve Salter Nico Sarti Louise Laing Martin Granger James Davis Maghan McDowell Angelic Vendette

*From Vision to Reality: A Case Study of Success* When NOIRÈ OFFICIELE first approached us, they had only an idea. The founder and CEO, already leading a separate enterprise in a completely different industry, sought our 360-degree support—much like what you may desire. Here’s how our collaborative journey unfolded: Crafting the Brand DNA: We began by translating her vision into a cohesive brand strategy. Every element of NOIRÈ’s identity was meticulously crafted, starting with selecting the brand name. From positioning to storytelling, we defined NOIRÈ's ethos, target clientele, and market positioning. The symbolic use of red, woven throughout the brand’s narrative, became an iconic feature. Stylistic, Art, and Visual Direction: We then shaped NOIRÈ’s visual identity and stylistic persona. From mood to mantra, every design choice told a story. We developed brand guidelines and curated the aesthetic language that would define NOIRÈ, ensuring every collection and photoshoot was a visual masterpiece. Manufacturing Excellence: From concept to creation, we oversaw the entire manufacturing process. Working with elite Italian fabric suppliers, we secured the best pattern makers and production facilities in Bulgaria to maintain sustainability. With three visits to the manufacturing site, I ensured perfection at every stage. By April 2024, the first collection was ready for launch. Strategic Launch & Marketing: With the collection complete, we designed a strategic launch plan, incorporating e-commerce tactics and a bespoke marketing strategy. Every step was geared towards market success. Photoshoot & Creative Direction: I personally directed the photoshoot, from sourcing photographers, models, and venues, to art directing the entire process. The result? A breathtaking campaign that captured the essence of NOIRÈ. Paris Fashion Week: Finally, the culmination of our partnership—a Paris Fashion Week runway show at Galerie Bourbon on September 30th, 2024, cementing NOIRÈ's place in the world of high fashion. This is what is possible with the dedication, expertise, and vision that only THE AGENCY DE LA MODE can provide. In just 10 months, we took an idea and transformed it into a brand that now graces the runway at one of the most prestigious fashion events in the world. Are you ready to elevate your vision to the global stage? Experience the artistry, precision, and luxury that come with working with THE AGENCY DE LA MODE. Your journey to the world of high fashion begins here. Book your exclusive consultation today.

👗 𝐍𝐨 𝐭𝐢𝐦𝐞 𝐟𝐨𝐫 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐩𝐡𝐨𝐭𝐨𝐬𝐡𝐨𝐨𝐭𝐬? Discover the power of AI with Rainforest.Zone! ✨ Our cutting-edge technology allows you to quickly generate stunning fashion photos without the hassle and expense of 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐡𝐨𝐭𝐨𝐬𝐡𝐨𝐨𝐭𝐬. Effortlessly experiment with different outfits, backgrounds, and styles to create the perfect look for your fashion campaigns. Elevate your marketing strategy with Rainforest.Zone!

🌟 Crafting a Compelling Brand Story for Your Fashion Brand 🌟 Ready to make your luxe vibes streetwear brand make REAL & lasting impact? Let’s dive into crafting a compelling brand story that captures hearts & turns heads 💖✨ 1️⃣ Understand Your ‘Why’
Why did you start your brand? Your ‘why’ is the beating heart of your story. Reflect on your journey & pinpoint those defining moments 📝 2️⃣ Identify Your Values
What principles guide you? Honesty, creativity, sustainability? Define your immoveable values & let them shine through in every visual element 🌿 3️⃣ Know Your Audience
Who are you speaking to? Picture your ideal customer. Understand her needs and tailor your story to resonate with her lifestyle & aspirations 👗 4️⃣ Highlight Your USP
What makes you unique? Is it your use of organic cotton or your edgy design aesthetic? Make sure your USP is front and centre in your narrative 🌟 5️⃣ Create an Emotional Connection
Share real stories and behind-the-scenes content. Let your audience feel the passion & authenticity behind your brand ❤️ 6️⃣ Incorporate Visual Elements
Use colours, fonts & imagery that align with your story. A cohesive visual identity is KEY to brand recognition & building trust🎨 7️⃣ Be Authentic and Transparent
Share the highs and lows of your journey. Authenticity builds trust & makes your brand relatable 🔍 8️⃣ Evolve Your Story
Your brand story isn’t static. Keep your audience engaged by sharing updates & new chapters as you grow 🚀 Struggling to transform your brand’s visual identity & craft your unique story that properly resonates? I got you babes. 👉 Comment SHIMMER for a bespoke audit of your brand - Let’s make alchemy together! 🌟 #BrandStory #FashionBranding #VisualIdentity #CreativeStrategy #LuxeStreetwear #FashionMarketing #BrandDifferentiation #StorytellingInFashion

💁♀️ From playtime carnage to cultural icon This weekend, me and Norah visited the Barbie exhibition at the Design Museum. With an older brother I had to defend myself against as a little girl, I was way too much of a tomboy to be into Barbie. This was Norah’s treat and my guilty pleasure (secretly wishing I could’ve had a dream house without all of Barbie’s furniture being destroyed and her head pulled off!!). What I did find though, was a masterclass in brand evolution, storytelling, and cultural relevance. Barbie’s journey from her debut in the 50’s to her current status as a global icon is a testament to the power of reinvention. The exhibition highlighted how Barbie has mirrored societal changes, embraced inclusivity, and expanded her narrative far beyond being just a doll. As a student of 3D design and completely inspired by the midcentury genius that was Charles Eames, one insight that stayed with me was his quote featured in the exhibit: “Toys and games are preludes to serious ideas.” Barbie has been a vessel for creativity, play, and possibility, both for the children who play with her and the designers behind the brand. Here are three takeaways that resonated with me as a designer: 1️⃣ Adaptability is Non-Negotiable Barbie’s evolution to include diverse body types, skin tones, and abilities wasn’t just a trend, it was a necessary shift. This reminded me of the importance of staying in tune with your audience and their changing needs. 2️⃣ A Strong Story Transcends Products Barbie’s narrative has grown from being a fashion doll to becoming a symbol of empowerment and ambition. Whether through her astronaut suits, doctor scrubs, or pink power suits, Barbie’s story resonates across generations. It’s a reminder that every brand needs a story that connects emotionally. 3️⃣ Play is Serious Business The exhibition showcased how Barbie’s world of play sparks creativity and innovation. This aligns with Eames’ philosophy: play is not frivolous, it’s foundational to big ideas. As a designer, I see this as a challenge to approach branding with the same sense of exploration and imagination. Walking through the exhibition, I was reminded of how a well-designed brand can transcend time, trends, and industries. Barbie is no longer just a doll, she’s a cultural touchpoint, a global conversation starter, a movie star and proof that evolution is the key to longevity. What other brands do you think have mastered reinvention like Barbie? Let me know, I’d love to hear your thoughts! –––––––––– Hey 👋 I’m Beth, and I specialise in brand identity and graphic design.  Book a no obligations brand identity consultation here 👉 https://lnkd.in/e89NNJZ7 Or download my FREE Brand Blueprint here 👉 https://lnkd.in/en4SeiC4

"If you look good, you feel good. If you feel good, you play good. And if you play good, they pay good." - Deion Sanders This idea recently clicked for me in a new way after a colleague at BlackRock playfully nicknamed me "Ghost," like the sharp-dressed character from the TV show "Power." Although I admire the characters style and ambition - I don’t necessarily see my style of dress in James St. Patrick. lol. None the less, I took it as a high compliment and it got me thinking about the deeper role aesthetics play in our professional lives. We often acknowledge that looks matter, yet we sometimes underestimate just how crucial they are. The impact of aesthetics isn’t just superficial—it’s about how things feel, function, and how we present ourselves. Here’s why it's key: Emotional Impact: Despite our belief in rational choices, many decisions are driven by emotion - most actually. Humans are drawn to symmetry and sensory appeal, meaning that emotionally resonant designs tend to wield more influence. Cognitive Processing: Our brains handle over 120 bits of information per second, much of which influences us subconsciously. Just as we instinctively avoid spoiled food, we are also turned off by what we perceive as unattractive. Enhancing positive perceptions can significantly sway opinions and decisions. “Style” can be a shorthand to help people make decisions. Perceived Quality & Social Gating: Details matter. The stitching on a suit, the construction of shoes, or even the style of a watch can speak volumes before you even say a word. As one rapper aptly put it, "my suit beSPOKE before I spoke." Brand Identity: Consistent details, like always wearing a pocket square, sporting distinctive glasses, or maintaining a high visual standard in your work, help forge a strong personal and professional brand. Do aesthetics draw you in? Why do you think you are or aren't influenced by them?

In today’s crowded fashion market, standing out is tough. A consistent brand identity can make all the difference! Here’s why it matters and how to make sure your brand is on point: ✅ Makes Your Brand Memorable: •Consistent visuals help customers remember you. ✅ Builds Trust: •Consistency makes your brand feel reliable. ✅ Sets You Apart from Competitors: •Stand out with a recognizable identity. Customers will recognize and prefer brands they can identify instantly. 🌟 Examples of Consistent Brands: •Nike: Swoosh logo, bold typography, empowering message. •Chanel: Black and white, clean and elegant. •Adidas: Three stripes, sporty, active lifestyle. 💡 Quick Tip: Assess your own brand. Ask yourself: •Are my logo, colors, and fonts consistent across all platforms? •Does my messaging clearly reflect my brand’s values and style? •Can customers recognize my brand in seconds? 📌If you’re looking to create a cohesive identity for your brand, let’s chat! ♻️ Sharing is caring ♻️

Your colors are sending the wrong message. Here are 6 tips to refine your brand palette: 1. Limit your colors Too many can confuse your message. Stick to 2–3 core colors. 2. Consider color psychology Each color evokes emotions. Choose ones that align with your brand's values. 3. Ensure contrast Make sure your text is always readable. Use colors with good contrast. 4. Consider cultural context Colors can mean different things across cultures. Be mindful. 5. Test different mediums Your colors should look good in both print and digital. This may not always be the case with bright colors. 6. Consistency is key You thought I'd skip consistency this time? For recoconition, use the same colors everywhere. Color does not add a pleasant quality to design, It reinforces it. I’m Youri and I help scaleups leave a mark through their brand identity. 🟢 Now booking: November & December