SHADOW’s Post

View organization page for SHADOW, graphic

13,305 followers

NEW WORK: SHOP WITH GOOGLE BACK TO SCHOOL COLLEGE TOUR A holy SHADOW superfecta comprising our experiential, creative, account/PR, and social teams headed back to school with client Shop with Google to bring our Shopping 101 social content series to life on campuses across the country. Touching down at The University of Miami, Howard University, George Washington University, and The University of Wisconsin, a first-of-its kind pod resembling a dorm room and university study hall introduced students to a world of shopping with the ease of one of Google’s many incredible features: Lens. Within the pop-up space, we designed unique vignettes – think dorm room, study space, and reading corner – adorned with must-have back-to-school products. Syllabus week might mean anything but studying, but we couldn’t help but put students to the test with the “Lens it to Win It” challenge for a chance to win some amazing prizes to help them tackle the semester. We’re talking Dyson vacuums, AWAY luggage, laptops, and more! With nearly 3,300 new followers gained, over 1,900 prizes given away, and over 5,000 student participants, the activation passed with flying colors (Google-branded, of course), highlighting the Google Lens feature. Make sure you’re following @shopwithgoogle on Instagram, too! There’s more noteworthy content coming your way soon. CREDITS:  CREATIVE & EXPERIENTIAL: SHADOW VIDEO: Paulo Fontora LOCATIONS: University of Miami, Howard University, George Washington University, University of Wisconsin

To view or add a comment, sign in

Explore topics