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Sean Reyes’ Post

Chief Marketing Officer, Recall Masters

4mo

On the FixedOps UX, guest Gregory L Noonan and I discuss the changing consumer landscape. While it feels like the market is undergoing dramatic change at the moment, Greg enlightens me, suggesting that change is always happening. Bonus content from the minicast. Watch the full episode here - https://lnkd.in/gBYXPwmJ . #recallmasters #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation #recallmasters #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation

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Transcript

Buckle into the fixed OPS UX. Let's get right into it. We're at critical crux, I think especially with all the things that the average consumers facing, whether it's inflation, the economy, job loss, you know, all the costs that they've never thought that they'd incur. You know, instead of paying $120.00 for groceries and you're now paying 240. But I mean, without getting into deep dive economics, it clearly at at the just the surface level. The average consumer starting to look at. And ask questions about whether I service at the dealership or whether I service at the aftermarket and right. I don't think the average consumer. Is afraid of like maybe a 5 percent, 10%, you know, premium to go to the dealer, but when you start getting around 2530% and in this case with this dealer it's about 45%. I just think it's just I, I know what you're facing this dealer for sure. Your costs have risen. I get it. Technicians are harder and more expensive to. To hire, but you gotta keep an eye on what your rates are to the retail market or. The average consumer is just gonna walk away and maybe, maybe you got enough vehicles under warranty to keep you busy, or maybe you've got enough in your fleet with your fleet customers to keep you busy. But that's CP revenue on older model vehicles is really going to start playing a big role over the course of the next three to six years if this economy keeps going when it the way it is. Well, can we very painful we we use the word economy, but it's all tied to, you know, why do people think that change isn't constant and and there is no comfort zone. It's a it's, it's, it's a managed discomfort zone if you're realistic.

John Gottschalk

John Gottschalk

Automotive Industry Sales & Marketing Executive, Advisor and Coach

4mo

Well thought. "Managed discomfort zone". I like it.

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