Seventy Seven Collective’s Post

A simple step by step process to make better creative & messaging in your ads: 1. Get inside the mind of your customer: read your reviews, social comments, Reddit, Inc. threads, etc. Outline how your customers speak about your product, what they use it for, and why they like or dislike it. 2. Do the same thing but for your competitors. 3. Outline the emotional drivers: why are people buying and what desire are they looking to fulfill. 4. Develop the ad concept: which emotional driver will you focus on? Which target demo? Come up with 3 hooks and 3 ad types and then send them to a tailored landing page. 5. Test, learn, and iterate: we use tools like Motion (Creative Analytics) to understand what hooks, calls to action, etc. Are working best and then iterate based on that date. 6. Rinse and repeat the next week or month!

Remember: Not all Clicks are created equal.. Different type of Clicks (different intent): - Hero Banner or Images - Main CTA - Secondary or other CTA’s - Support/Contact Us Links - Social links - Reviews/UGC - Instruction links Tag and track every click. And watch the trends Often, marketers are surprised on what the customers are clicking And send more on what your customers are clicking on.

Remember: Not all Clicks are created equal.. Different type of Clicks (different intent): - Hero Banner or Images - Main CTA - Secondary or other CTA’s - Support/Contact Us Links - Social links - Reviews/UGC - Instruction links Tag and track every click. And watch the trends Often, marketers are surprised on what the customers are clicking And send more on what your customers are clicking on.

Try experimenting with boost. you’ll see the difference between how simple it is to boost and how complicated and tedious ads can be. In my opinion, ads offer much greater adaptability, allowing you to reach your true customers better and tailor your message to them. However, boosting is, in my opinion, just about getting more views on your new reel.

People overcomplicate creating high-performing ads. If you’re just starting out and testing ads: Avoid: - Testing every possible angle all at once - it’s chaos, not strategy - Trying to perfect your launch - perfection delays progress - Copying what works in one country (like the US) and expecting it to work everywhere - Ignoring your audience’s specific needs and problems (focusing on what would work for you) Instead: - Start small - test a few key variables, be open-minded - Focus on identifying your audience’s core problem and how you solve it, what makes them act - Craft simple, clear headlines that speak directly to the audience - Use your data - track what you test, learn from what works, and refine as you go Focus on this for at least 2 months. Build from there.

‘The Ultimate Guide to Facebook Image Ads’ just dropped on YouTube! Here are the 9 static rules we covered: 1. Assume no-one knows or cares 2. KEEP IT SIMPLE STUPID 3. Congruency is king 4. Your customers are your copywriters 5. Make people feel something 6. Statics have hooks too 7. Reverse engineer winning copy 8. Be clear and concise 9. Repurpose winning messages It's a 46 slide presentation - and was a lot of fun to make. Link below to check it out! https://lnkd.in/dmgUkeJH

Ever wonder why some ads absolutely crush it while others just don't...? From my experience, it's just because your not split testing enough. It's okay for ads to flop in fact that's how you learn but you need to SPLIT TEST!! Here’s why it matters: ✅ Finding What Works: Test different headlines, images, or offers to see what drives the best results within your market. ✅ Maximize ROI: You need to stop guessing and put your budget behind what’s already working for you. Don't scale something because your predicting that it's going to perform well. ✅ Stay Ahead: Market trends change fast. Split testing is the key to finding what resonates best with your market. The truth? What you “think” will work isn’t always what actually works. Test, tweak, repeat—success follows. How often do you split-test your ads? Drop your experience below! #realtor #marketing #digitalmarketing #splitest #ABtesting

I’ve NEVER clicked on an ad that didn’t resonate with me. But, I've clicked on ads that seemed to know exactly what I wanted, as if they were reading my thoughts. That’s the power of clarity. Ever read an ad twice to understand it? That’s a problem. In marketing, cleverness might impress, but clarity connects. A simple, clear message gets the job done—Every. Single. Time. Why clarity wins: → Instantly grabs attention. → Reduces confusion, boosts conversions. → Ensures your audience gets it. 4 Reminders for Clear Messaging: 1️⃣ Focus on One Idea – Don’t overcomplicate. 2️⃣ Use Simple Language – Speak their language. 3️⃣ Be Direct – Say exactly what they need to hear. 4️⃣ Test It – If a 10-year-old doesn’t get it, rewrite it. 👉 So, what wins for you: Clear or Clever? Drop your thoughts below! 👇

Cracking Facebook's Algorithm! 3 things winning ads MUST have: • Scroll-stopping copy • Thumb-stopping creative • User experience that converts Full video breakdown in bio! 👆 (Trust me, you'll want to see this one...)

Don't think people realise that if they spent the next 30 days testing 1 well researched, high quality creative a day; Their fb ad account would be in a totally different position to where it is now. The issue is people are just lazy and would rather waste time with these "quick tricks" or "epic hacks" to fix their ads. Instead of focussing on the hard work needed to produce high quality ads.