Seventy Seven Collective’s Post

Let’s face it: viewers have flipped their screens, and vertical video 📱 is here to stay! In fact, over 90% of all videos viewed on mobile are now in vertical format — proof that audiences are drawn to content that matches their natural view. With TargetVideo’s Vertical Video Player, you’re ready to meet your audience where they are: - Engage Effortlessly — Grab attention instantly with features like likes, shares, smart playlists, and a captivating lightbox mode. - Ads That Fit — Tap into the popularity of vertical video ads to boost your revenue with a format that viewers love. - Insights That Matter — Our performance analytics reveal exactly what’s working in portrait mode. Why stay horizontal when vertical is clearly the way forward? ⏩ See our Vertical Video in action 👉 https://lnkd.in/dEit6CN7 #targetvideo #verticalvideo #videoplatform #videoadvertising #videoplayer

Unlock the secrets of top-performing Meta ad campaigns with our deep dive into 8 powerful ad templates. From the PAS technique to FOMO strategies, learn how to craft ads that captivate and convert. Perfect for marketers, business owners, and anyone looking to elevate their social media advertising game. Tune in to transform your ad strategy with proven insights! #MetaAds #DigitalMarketing #SocialMediaStrategy #AdCampaigns #MarketingTips #LeadGeneration #CustomerEngagement #AdvertisingStrategies #SocialMediaMarketing #MarketingInsights #ConversionOptimization #FOMO #PASFramework #BusinessGrowth #MarketingForBusiness #spotify

Don't let your ads gather dust! Give them a creative refresh. Keep it fresh and keep it engaging to captivate your audience like never before. Stay ahead of the competition or risk being left in their dust. #digitaldaily #digitalmarketing #digitalads #AdRefresh #creative

🚀 In advertising, the truth is… there are no rules to creativity. Creativity thrives when we break conventions, challenge assumptions, and focus on what works for our audience. This week, we’re busting myths about video ads and redefining what effective creative really means. From platform strategies to budget hacks, it’s time to think outside the box. What myths about creativity have you heard? Drop them in the comments! 🔥 #CreativeStrategy #VideoAdvertising #AdMyths #MarketingTips

Two years running ads for events has taught me one thing! ✅Audience and creative are the lifeblood of any successful campaign. I’ve run hundreds of ad campaigns… Tested more audiences, creative, copy, calls to action than I can possibly remember. It’s so simple, But, I rarely see testing in ad accounts! ✅ Test and you will identify what works and what doesn’t. I guarantee if you get the creative and audience right… Your ticket sales will rocket!🚀

The quickest (and easiest) way to make your video ads unskippable: Start with a Hook. This 5-step framework will make your audience stay until the very end 👇

✨ Capture Your Audience's Attention with Dynamic Video Ads! 🚀 A powerful video ad can be the key to unlocking your product’s potential. Let’s create something that drives results. #VideoCreation #ContentStrategy #ProductLaunch #SalesStrategy #MarketingExpert

Ad Fatigue is Killing Your Results! 😴 Running the same ad for weeks? It’s time to shake things up! Your audience gets bored quickly, and ad fatigue is real. Rotate your creative every week to keep engagement high and your ads fresh. Don’t let a stale ad drain your budget. #AdFatigue #CreativeStrategy #MetaAds #MarketingConsultant

Ever wondered why some ads outperform others? That's the secret of A/B testing. Comparing two versions of an ad to see which performs better. It's the key to understanding your audience and skyrocketing your engagement and conversion rates. 𝗤𝘂𝗶𝗰𝗸 𝗧𝗶𝗽: Test one element at a time—be it your CTA, image, or copy. This pinpoint approach reveals what truly resonates with your viewers. Ready to take your ads to the next level? Dive in with Force of Nature! ✨ #PerformanceMarketing #AdOptimization #QuickWins #ForceOfNature

How to make daily decisions with Bid Caps A thread 🧵: 1) Set your Bid Cap at your target CPA with a small wiggle room Never deviate from going 20% above or below your If your campaign IS receiving sufficient spend at your target CPA Make small tweaks of already winning ads: - Use a different avatar - Make variations of the same message - Try out new audiences If your campaign ISN'T receiving sufficient spending within your CPA target: - Try NEW concepts