Broadband | Go-To-Market Strategy | Helping broadband providers escape commoditization
One easy tell if someone is a partner to your broadband operation or simply a vendor. Do they show up? In the most literal way do they physically show up to industry events you and your peers are at (not just the big ones), your company events when given the opportunity, and your office when help is needed? And not just when they’re trying to sell you something. The reason this is an easy identifier of a partner to me is not because of the dollars spent to get to these things, but the time. Time is the one resource you cannot make more of. Now more than ever companies are coming out of the woodwork to “partner for your success”. Very timely given the surge of funding coming into the industry… Choose partners, not vendors. #broadband #ruralbroadband #sethtalks
This is a great observation, Seth. I've found that true partners are willing to invest their time and effort in building a mutually beneficial relationship. They understand that it's not just about making a sale, but about creating a long-term partnership that benefits both parties.
Director of Sales & Growth 📈 | Personal Development Champion 🏆 | Mentor | Evangelizing the Next Evolution of Billing Systems! ⚙️
2moI'll play the devil's advocate here... Some organizations have the resources to partner and attend, travel and be present, or have resources in the state where the customers reside, making it easier to manage. On the flip side, a lot of growing Orgs, or those who are recently now taking on more GTM initiatives are maybe a bit more strapped (for the said resources above), and are more selective in what they attend, sponsor, or visit, just due to the ROI they see in those activities. Not saying one is better than the other, but I truly believe that the relationship between Vendor and Customer is unique in its own way, and is determined when they decide to do business together. At the end of the day, the one who humanizes the relationship and has accountability is the one who wins!