Seth Benhaim’s Post

Restaurants spend hundreds of hours and thousands of dollars on launching new menu items. They're high risk bets, all in the name of driving innovation, traffic, and brand awareness. Join me tomorrow, 3/14 as I sit down with Dave's Hot Chicken CMO Brad Haley, MBA. We'll talk about how the fastest growing brand in the country launches new menu items that increase traffic, check, frequency, and sales. We'll cover: ➡️ The playbook he's used across hundreds of menu item launches throughout his career, and how he adapted it for Dave's and their cult-like social following ➡️ The operational complexities of launching the brand's first meatless menu item, Dave's NOT Chicken ➡️ How he aligned internal stakeholders and got franchisee buy-in ➡️ How to ensure every new item drives incremental traffic, frequency, and sales ➡️ How to scale a new item nationally across a rapidly expanding store footprint ➡️ How to scale a new item nationally across a rapidly expanding store footprint Register here to join us live, or get the recording after: https://lnkd.in/gJc9_e8h

Denny's plots 150 closings as part of its growth strategy Management informed Wall Street that the weakest one-fifth of the system is dragging down the healthier performers, who'll be encouraged with a grant offer and loan accessibility to enhance the brand's consistency. #grow🌱 #agribusiness #supplychain #trade #usa🇺🇸 #markets #commodities #dining #interestrates✂️ #dennys🥞 #consumers #demand #recession2024

Craveworthy Brands Partners with New Summit Capital Advisors to Become U.S. Platform for Global Restaurant Brands ___________________________________________________ #FranchiseeLife #franchisenews #FranchiseBusiness #FranchisePressRelease #FranchisePressReleases #franchiseopportunities #FranchiseGrowth #beyourownboss #craveworthybrands Craveworthy Brands

Dive into the latest article on maintaining brand consistency across multiple franchise units while catering to local tastes! Authored by Eddy Goldberg, this insightful piece features perspectives from seasoned multi-unit franchisees sharing their strategies and experiences. Discover how they leverage market preferences, implement robust training, and adapt to diverse consumer behaviors. Read now: #FranchiseInsights #LocalTastes #BrandConsistency

The events that lead up to this picture was God’s will. What happened after was even crazier… We drank fine wine and smoked expensive cigars at one of top lounge’s in Montrèal Why? We had just signed a deal to become partners in one of the largest popcorn brands and manufacturers in North America in which Joseph Z. & Fabio Zeppilli built from $0 to 8-figures But that’s not really why… Our vision in that partnership together was beyond that company Our vision was much bigger and beyond us 3 Our vision was to create an unshakable empire in the CPG industry bringing brands to new heights at the international level that founders could only dream of… That vision is now a reality Find your team. Build your empire… Or call us and we’ll do it for you. #CPG #Brands #Partnerships

🌟 Strategic Growth Plan: El Pollo Loco, Inc.’s CEO, Liz Williams, unveils a five-part strategy to boost sales and reduce costs, focusing on brand awareness, digital innovation, and operational efficiency. 🐔 Brand Differentiation: Emphasizing grilled chicken and Mexican flavors, the company aims to stand out in the fast-growing food categories, ensuring quality and fast service1. 📱 Digital First: Investments in customer-facing technology like loyalty programs, online ordering, and kiosks are key to improving the guest experience and operational speed. 💼 Franchise Growth: With an updated brand image and remodel program, El Pollo Loco is set to lower buildout costs and offer franchise incentives to drive expansion. The article details El Pollo Loco’s ambitious plans to become a national brand with a focus on quality, innovation, and franchisee support. 🚀

Who wins in a fight…Travis Scott or Kylie Jenner? Beauty CPG category mogul and “Kardashians” personality Kylie Jenner just launched Sprinter Spirits that supposedly roared out the gate with more than 100K cases of product shipped. But if you remember…Kylie Jenner’s baby daddy (aka the talented rapper and cultural icon) Travis Scott launched agave-based hard seltzer brand Cacti with beverage giant Anheuser-Busch in 2020. While the liquid got meh-level customer reviews at the time, the abrupt discontinuation was mostly due to the beer giant distancing themselves from Travis Scott after a 2021 Houston Astroworld concert crowd-crush incident. However, Travis Scott has been utilizing subliminal marketing since last December…suggesting Cacti will be returning with a new and improved product sometime soon.  #strategy #trends #markets #fmcg #cpg #beverages #influencermarketing #alcohol #spirits #innovation #productdevelopment #marketing #celebrities #branding #merchandising #retailing #retail #business #businessintelligence #entrepreneurship #consultants

We are thrilled to share that GoTo Foods and our GoTo Foods International team were featured in QSR Media for our aggressive expansion and innovation strategies. Ben Coley’s article highlights our ability to scale and grow our brands globally while maintaining strong brand recognition in both new and established markets. The article also showcases how our international team is driven by innovation and adaptation, from creating new, unique store formats and providing virtual support to franchisees to streamlining operations. As David Mikita, President of International and Retail Channels, shares in the article, “For us, international is a story with no limits. No limits on geography. No limits on building our brands in new ways. No limits on innovation. On solutions. On menu development. And ultimately no limits on growth.” Read more about our journey and future plans in QSR Magazine: https://lnkd.in/gwDUtay8 #GoToFoodsInternational #GoToFoods #GlobalExpansion #Innovation #QSRMagazine #InternationalGrowth #BrandRecognition #GlobalGrowth #FranchiseSupport #OperationalExcellence

If you are in the retail industry, this article would show you how we have helped GoTo Foods, who owns great brands such as Auntie Anne's, Cinnabon, Schlotzsky's Moe's, McAlister's and Carvel, to reduce cost and improve quality of services in their restaurants with Auxis Digital Audit and Brand Protection Services. Check it out!!

The UK #grocery sector stands out as one of the most competitive globally. In the latest series by Grocery Gazette, 'Battle of the Grocers', a panel of #retail and FMCG experts delves into the top #supermarket across various aspects. Kicking off with premium own-brand offerings, the surge in private labels has been notable. Supermarkets are enhancing their premium ranges, with Asda unveiling its Exceptional collection in May and Waitrose & Partners relaunching its No. 1 range recently. Our esteemed panellists meticulously analyze the premium own-label lines at the 'Big 6' grocers, scrutinizing products, prices, branding, and marketing strategies to determine the market leader. #GroceryIndustry #RetailExperts #FMCG #Supermarkets #PremiumBrands #MarketingInsights