Sergio Gutiérrez’s Post

If you're running LinkedIn ads as part of your GTM strategy, here's an automated workflow to source lookalike companies from your closed-won deals and target them seamlessly on LinkedIn. This play leverages: HubSpot Clay Ocean.io Octave Linkedin Ads Step-by-Step Process:  1️⃣ HubSpot: Start by creating an active company list from your closed-won deals.  2️⃣ Import that HubSpot list into a Clay table.  3️⃣ Use Ocean.io to source 5-10 lookalike companies for each record.  4️⃣ With Octave, run ICP qualification on the newly sourced companies to ensure they match your ideal customer profile. Now that you have a fresh batch of qualified companies similar to your current customers, it’s time to push them to HubSpot and then LinkedIn. 5️⃣ In the Clay table, check if these new companies already exist in your HubSpot. To avoid duplicates, push only those that don’t. ✳️ Pro Tip: Define a specific property in Clay while pushing records to HubSpot for better organization. 6️⃣ In HubSpot, create a new active company list: - Use the property you set in step 5. - Add filters to exclude irrelevant companies (e.g., companies with associated deals in “Closed Lost” stages). 7️⃣ Go to HubSpot’s Ads tab and create a “Company List” audience from the active list created in step 6. 8️⃣ In LinkedIn, add this audience to your campaigns. What’s the Outcome? You’ll transform your current customer base into a data-driven, automated pipeline for unmapped companies that can benefit from your product or service—and then seamlessly target them on LinkedIn. 🎯 Bonus Tip:  Want to track LinkedIn campaign performance (impressions, clicks, engagements) at a company level and sync it to HubSpot? Use Fibbler—a game-changer that allows you to report your LinkedIn ad data within Hubspot. 👉 If you’re curious about replicating this workflow, feel free to drop me a message. I’d love to share ideas!