Semper Semper™’s Post

Cubro is New Zealand’s leading supplier of medical technology, hospital equipment, community and aged care services. A healthy combination of fast growth, acquisitions, new services and enhanced high-tech offerings drove a need for a rebrand that would modernise, unite and represent the business moving forwards. Piece by piece, we worked with Cubro to overhaul their brand and digital presence from top to bottom. The visual identity joins the two halves of the business; care and technology, with Cubro’s visual identity sitting at the intersection of the two. These two halves are represented by the circle and square and brought together to form a unique logotype that positions the business for international growth. The new brand has methodically found its way through the entire operational chain and presents a unified face to industry, partners and patients alike. We worked with Cubro to deliver the visual identity, enhanced web and ecommerce experience, social, brochures, photo library, templates, vehicle livery and more. With heartfelt thanks to Cubro for their wonderful partnership. Credits Client: Cubro Creative direction & design: Semper Semper™ Digital design: Semper Semper™ & Salted Herring Web development: Cubro Photography: Emma Baker Photography Production: Kate Handley Motion design: Freddie Hottinger

  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
    +5
Thomas Duggan

Brand & Web Designer

3mo

Gorgeous work man

Greg Browne

Sr Designer / Design Director

3mo

Love it - great work!

Like
Reply
Dave Marshall

Ministry Development Manager at Prison Chaplaincy Service Aotearoa New Zealand

3mo

Ka rawe! Beautiful.

See more comments

To view or add a comment, sign in

Explore topics