Sell Out Leisure’s Post

How do we keep our customers returning & revisiting, without throwing money at the problem? Join Sell Out Leisure founder Si Wilkinson on Thursday in a free private seminar to discuss how he has solved this problem, and how he puts leisure attractions companies back in growth. 📈

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Former Leisure Portfolio MD. Helping leisure-attractions grow with modern strategies at Sell Out Leisure. BSI & ISO Expert Panel. Trampoline Park Association Director.

I used to wonder why customers wouldn’t return more often. 📉 I blamed the weather, the economy, shrinking pockets & rising energy bills, that sporting event on the weekend. There was always a reason for low revisitation rates. Running a leisure attractions business can feel like you’re at the mercy of things out of your control, when all you want is some control over how many people visit, and how much they spend. - If you feel like this resonates with you, know that you are not alone. - I tried so many things, had some very hit and miss results.  We tested marketing campaigns and spent a fortune on new features for the parks. These generated some short-term wins, but none guaranteed good revisitation rates for the long term. It was getting harder to keep customers returning and choosing us, especially when there are so many entertainment options, some free, others cheaper and easier, like Netflix. It is even harder now. In late 2021, I was stood near our reception area watching our team greet customers. I noticed something I had always overlooked, something that later became a large part of my theory for why we weren’t growing. We tested these theories repeatedly, throwing out what didn’t work, and keeping what did. By mid 2022 we were back in growth, adding new customers and improving revisitation, month on month. When we sold the business in May 2023, after a winter of consistent growth, I took my exit and returned to consultancy. I began testing these theories with my clients. We focussed only on things we could control. Over the last 18 months, I have tested and refined these theories to just three core principles. What was surprising, was how many of the changes we made were either free, or we were already paying for. Costs aren’t rising when we apply them, but the results speak for themselves. ✅ At peak, Orbital Trampoline Park in Luton trade at 1.5x their year on year figures! Thats 51% more revenue than the comparable week the year before! Almost all going straight to the bottom line. Incredible right? Even more incredible - their costs went DOWN not up! On Thursday, at 2pm, I’ll be hosting a free private seminar to walk through these principles. Save your space using the link in the first comment below👇🏼

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