📬 A Special Surprise from Zerodha!
I recently received an invitation from Zerodha to be one of the selected few for their Bolt mission. As someone who has been following Zerodha’s journey, I have seen how this homegrown brand has made its special place in the market without pushing users to trade aggressively, as explained recently by Nithin Kamath. http://surl.li/ofghzd
When I opened the cute little package, I was thrilled to see the invite, Now one must be thinking “How did I get this invite?” I got it because I’d applied for the Zero1 by Zerodha Fest last year but didn’t get through, so this was their way of saying, “Your efforts did not go to waste!”. This thoughtful invitation felt like an acknowledgment.
Interestingly, I noticed that the envelope had From “ZERO 1 BY GERODHA” printed on it. At first glance, it went unnoticed a testament to how familiar we are with a brand's true identity that such minor details are easily overlooked. This isn’t a critique but rather a reminder of the powerful connection we build with brands (http://surl.li/ltzwwl) over time. Now, maybe this was just a small courier mishap, or maybe someone had a little too much coffee before printing labels.
Here’s hoping Zerodha won’t block my entry because of this post, and maybe I’ll even score an invite to Zero1 Fest this year! 😊
Thank you, Zerodha, for the invite and for keeping things interesting! 🙌
#Zerodha #BrandBuilding #BoltInvite #Zero1
Prateek Singh
Social Media Manager | Creative Content Writer | Aspiring Digital Marketer | Crafting Engaging Content and Driving Online growth
6moEid Mubarak 🎉