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Check our latest thought leadership published in MARKETECH APAC and written by Khairul Helmi, our Business and Digital tech stack development Director. In this piece, Khairul Helmi shares his insights on the various strategies marketers should do in tackling digital marketing this year and beyond, ranging from AI and data-powered decisions to utilizing various digital technologies to engage consumers better. #digitalmarketing #marketingstrategy #industryinsights

New Blog Post Alert: The Importance of First-Party Data: Why Your Data Strategy Drives Programmatic Success In today’s data-driven world, first-party data is more than just a resource—it’s the foundation of your marketing and advertising strategy. 🎯 Learn how harnessing this valuable asset can: ✅ Power personalized customer experiences ✅ Improve measurement & attribution accuracy ✅ Reduce customer acquisition costs (CAC) ✅ Boost customer lifetime value (CLV) ✅ Drive strategic growth and innovation With AI integration, first-party data can unlock deeper insights, enabling smarter business decisions and better ROI. 💡 👉 Ready to take control of your data and drive measurable business outcomes? Check out the full article here: https://lnkd.in/eU-QpakT #ProgrammaticAdvertising #FirstPartyData #DataStrategy #AI #CustomerRetention #MarketingROI #BusinessGrowth #Personalization

Artificial intelligence is being used to solve countless amounts of problems affecting a huge range of industries. Check out the recent article published by Forbes on "How AI is revolutionizing digital advertising" - https://lnkd.in/emW9Fk9j How is your brand or advertisement business benefiting from the AI revolution? Feel free to fill out our survey and let us know how. Survey - https://lnkd.in/eUxdnzPV #Artificialintelligence #AdTech #Digitaladvertising #Digitalmarketing

📢 Exciting news from Yahoo Advertising! Today we announced the launch of Yahoo Blueprint Performance, a game changer for digital advertising. This next-level enhancement redefines how advertisers manage and optimize digital campaigns by leveraging AI technology to boost efficiency and effectiveness, while maintaining transparency and control. Key features:  🔷 Enhanced AI predictions  🔷 Smarter bidding  🔷 Advanced first-party data solutions with Customer Value Optimization Want to learn more? Read more on AdWeek here:  https://lnkd.in/egeDvYgZ #AI #DSP #AdTech

Big News from Yahoo Advertising today! We announced the launch of Blueprint Performance. With Advanced AI and data, Yahoo Blueprint Performance boosts campaign efficiency and effectiveness, while maintaining transparency, delivering up to 30% better results. Key Features: 🔷 Enhanced AI Predictions 🔷 Smarter Bidding 🔷 Advanced first-party data solutions with Customer Value Optimization #dsp #adtech #AIsolutions #transparancy #campaignoptimization #campaignperformance #digitalmarketing #programmatic Learn more in the Adweek Article below:

At DMEXCO 2024, exciting updates were announced to help businesses achieve the best ROI with AI. There are now more generative AI tools, more insights and more controls for AI-powered campaigns. Google Ads helps you find and connect with your customers — no matter where they are on their purchase journeys. And AI-powered campaigns are continuing to deliver big results for businesses large and small. ✅ At Fernbank, we use tools like Google Ads as part of our multichannel approach to help clients increase their sales and maximise results. For more details: https://heyor.ca/Dqo0T6 #AIinMarketing #DigitalMarketing #PerformanceMax #GoogleAds

Signum.AI is an advanced platform that leverages AI to monitor and analyze data across multiple channels, providing businesses with real-time insights into their target audience and industry trends. https://lnkd.in/gmwSPW7z #AIforBusiness #DataDrivenDecisions #InnovativeTechnology #ArtificialIntelligence #BusinessIntelligence #PredictiveAnalytics #DigitalTransformation #MachineLearning #DataScience #SmartTechnology

𝗚𝗼𝗼𝗴𝗹𝗲 𝗨𝗻𝘃𝗲𝗶𝗹𝘀 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 🤖 Google Ads is taking a leap into the future with its new Brand Recommendations tool, powered by cutting-edge AI technology. 💫 This game-changing feature promises to revolutionize how advertisers approach awareness and consideration campaigns, offering personalized suggestions tailored to individual brands. 🎯 With AI at the helm, advertisers can expect: ✨ More effective and targeted campaigns ✨ Streamlined optimization processes ✨ Enhanced overall marketing performance Brace yourselves for a shift towards data-driven and efficient advertising strategies. Leverage Google's Brand Recommendations to stay ahead of the curve and unlock maximum campaign success. 🚀 The future of advertising is here, and it's powered by AI. Get ready to elevate your brand's presence like never before! 𝗧𝗵𝗲 𝗸𝗲𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 1. Real-time optimization: AI can analyze large volumes of data in real-time, enabling instantaneous tracking of campaign performance and making immediate adjustments as needed. This allows for continuous optimization to meet changing market conditions and user behavior. 2. Automated bid and budget optimization: AI algorithms can understand user behavior patterns and automatically adjust bids in real-time based on the likelihood of conversion. This maximizes ROI by optimizing bids to drive higher-value conversions and efficiently allocating budgets across ad groups. 3. Predictive analytics: By analyzing historical data, AI can forecast future performance of bidding strategies and identify optimization opportunities proactively. This allows marketers to stay ahead of trends and make informed decisions. 4. Personalized ad targeting: AI can segment audiences based on granular data like demographics, behaviors, and preferences. This enables highly personalized ad targeting to reach the most relevant and receptive users, increasing engagement and conversions. 5. Automated creative optimization: AI can identify high-performing ad creatives, headlines, and copy variations and dynamically adjust them in real-time to match audience preferences, improving click-through and conversion rates. 6. Continuous learning and adaptation: AI algorithms continuously learn from campaign data, user interactions, and A/B tests, refining targeting, bidding, and creative strategies for improved performance over time. In summary, AI empowers marketers with data-driven insights, predictive capabilities, and intelligent automation to optimize campaigns more efficiently, driving better results while saving time and resources.

In an era where digital footprints are expanding at an exponential rate, businesses are constantly seeking innovative approaches to tailor their advertising strategies more effectively. The surge in data generation has paved the way for advanced technologies like machine learning (ML) to revolutionize how we target ads.

See what 2025 has in store. Insights from the Google x Amsive Executive Summit reveal game-changing learnings about audience-first strategy, integrating brand and performance, and how Google’s emerging AI tech can elevate your measurement. Ready to drive growth? Dive into the full recap: #AmsiveInsights #Google