Sebastian Joseph’s Post

🚀 Does increasing ad spend worry you, fearing it'll lead to losses or a higher TACoS? While this concern is valid, it’s not entirely accurate. The truth is, ad spend alone isn’t the issue—it’s the approach you take that makes all the difference. 💡 Here’s how I handle it: I increase the budget by $50 every two weeks, carefully monitoring both TACoS and total sales trends. This steady, data-driven approach helps me strike the perfect balance, ensuring that ad spend drives value, not just cost. 📈 Remember, a strategic budget increase can fuel growth without jeopardizing profitability! What approaches have you found effective in managing ad spend? #PPC #AmazonAdvertising #ECommerce #TACoS #AdSpend

📊 September Campaign Results: A Step Forward in Optimization! 🚀 In September, we focused on refining our ad strategy, and the results speak for themselves: Ad Spend: £610.73 Sales: £4,008.32 ACOS: 15.24% ROAS: 6.56 Total Orders: 9 While we're happy with the 6.56 ROAS and a solid sales volume, we see clear areas for further refinement. Excited to continue testing and improving on this performance in the coming months. #DigitalMarketing #AdStrategy #EcommerceGrowth #AmazonAdvertising #Optimization

ACoS and TACoS can be seen as division problems: • ACoS (Advertising Cost of Sales) is calculated as Ad Spend divided by Ad Sales. • TACoS (Total Advertising Cost of Sales) is calculated as Ad Spend divided by Total Sales. If you reduce your ad spend, but your ad sales or total sales decrease at the same rate, you will ultimately have the same ACoS or TACoS but with fewer sales. However, another crucial metric to consider is the Ad Sale Percentage: • Ad Sale Percentage is calculated as Ad Sales divided by Total Sales. This metric indicates how much your account relies on ads. A higher percentage means that changes in advertising will have a greater impact on your total account performance. #advertising #amazonfba #amazonadvertising

🚀 Bringing Your Total ACoS Down from 15% to 10%? Here’s How to Do It. If your goal is to lower your TACoS, slashing ad spend without a clear plan won't get you there. Here's a quick way to find the right cuts: 1️⃣ Calculate Your Goal Ad Spend: Take your total sales and calculate 10% of that. This number is your target ad budget. 2️⃣ Find the Gap: Compare your current ad spend with your goal. The difference is what you need to cut. 3️⃣ Identify the Problem Products: Figure out which products are the biggest contributor to your current high TACOS. (Hint: It's not always the highest spender.) 4️⃣️ Work Backwards from Sales: Start by cutting the ad spend that isn't translating into ad sales. NOT only the ad targets that have the highest ad spend. This isn’t about random cuts—it’s about making calculated moves to meet your goals with clarity and precision. Ready to take control of your ad spend? Let’s make it happen. #AmazonAdvertising #PPC #ACoSOptimization

Many brands find themselves throwing ad spend at the wrong products. Why is that? The answer is alignment—or misalignment—between your ad spend and catalog performance. This is our approach 👇 (Use the exact date ranges in your business and ad reports) Calculate your ad spend and total sales and other performance metrics on a Parent ASIN level Calculate % of Total Sales and % of Ad Spend for each Parent ASIN Use these to see where you may be over or under spending. Then assess "ad efficiency" by analyzing ACoS, TACoS, Ad Sale Percentage and your Ad CVR vs the products Unit Session Percentage. Ask yourself: Are the products I'm investing in truly worth the spend? Or am I just inflating the costs on lower-tier items? This method doesn't just spotlight underperformance; it guides us to make informed decisions about where to allocate resources and where to dig deeper. #Amazonadvertising #PPC #Amazonseller

Wondering how to measure the true impact of your Amazon ads? Both ACOS and TACOS are key to understanding ad performance. ACOS (Advertising Cost of Sale) ACOS = (Total Ad Spend ÷ Ad Sales) x 100 It measures how much you spend to generate direct ad sales. TACOS (Total Advertising Cost of Sale) TACOS = (Total Ad Spend ÷ Total Sales) x 100 It includes both ad sales and organic sales, showing overall sales growth. Why Both Matter ACOS measures ad efficiency, while TACOS shows total sales impact. Both are essential for optimizing your ad strategy. Tracking both metrics gives a complete view of your ad performance. Know your KPIs. This is how you win on Amazon.

How can sellers optimize their ad performance on Walmart's advertising platform? - Use automatic bidding for a hands-off approach - Utilize manual bidding for more control - Implement platform bid multipliers based on device usage - Utilize placement bid multipliers to target specific ad placements - Analyze data to fine-tune bidding strategy

Large catalog? Don’t launch everything at once! (If you want profits) Start by identifying the top-performing ASINs in your lineup. Then, focus your ad spend on the products that really move the needle. If you have a $100 daily budget—allocating it to the 1-2 products with the highest potential for success will keep your TACoS low. But what about the rest of your catalog? See here's where it gets dicey and I've seen it go wrong fast! Testing requires ad spend, and if that ad spend doesn't lead to sales well... You're Total ACoS shoots through the roof. So what do you do? You need to grow the rest of your catalog, but you also can't afford to lose money! Here's the solution 👇 Use Auto campaigns to gather data and pinpoint your next top performer. This allows you to test a wide range of products with minimal ad spend. THEN take that data and roll it in to further testing. Look, you can use ads to increase sales on more than just your best sellers, But if you're not strategic with your ad spend — You won't be able to make a profit. #AmazonSeller #ElizabethGreene #AmazonAdvertising #AskJunglr #AmazonPPC

🛑 Low on Inventory? Time to Reassess Your Ad Spend! When inventory’s tight, scaling back ad spend can help prevent products from selling out too quickly. ⏳ But your strategy should depend on your restock timeline. If it’s just a few days, consider reducing ad spend to stretch your inventory until stock levels normalize. However, if you’re facing a longer out-of-stock period, it's time to be more strategic. Cut back on underperforming campaigns—especially those with high clicks but no sales. This kind of wasted spend can quickly add up, draining your budget without driving results. Focus on what’s working and trim the fat. Your goal? Maintain visibility and sales efficiency without pushing your products out of stock prematurely. #AmazonAdvertising #PPC #SmartAdSpend

Amazon has a new beta feature in the advertising console that could transform your ad strategy! Want to know how to maximize your ad spend and boost sales? Watch the video to get all the details! https://lnkd.in/eaDCu_kF #ClickFluency #AmazonAdvertising #EcommerceTips #AmazonSellers #AdOptimization #BoostSales #SellerCentral #EcommerceGrowth #DigitalMarketing