Andreas Mueller’s Post

Disrupting PPC: Why “Google is Dead” is the Best Thing to Happen to Advertising Everyone thinks Google Ads are the gold standard. But I prefer breaking the rules and thinking differently. Here’s why: For years, we’ve been handed the sacred playbook. We’ve been conditioned to believe in rules and whispered promises of ROI, even though the algorithm is a black box. We’re told which keywords are “too expensive,” which audiences to avoid, and that small budgets can’t compete. Failure, they say, is our fault. But is any of this true? In recent months, I’ve tested those assumptions, working with small businesses that have limited budgets and no room for guesswork. Here’s what we did: • Targeted high-value keywords others said were too competitive. • Started with micro-budgets to test the waters safely. • Reinvested profits from early wins to scale campaigns intelligently. • Tested live: No pre-testing. We launched quickly and adjusted in real-time based on data. The results? Success in unexpected places. Campaigns that didn’t perform weren’t scrapped—they were duplicated and relaunched without changes. The outcome: • Lower costs per conversion. • Higher conversion rates. • Duplicated campaigns often outperformed their originals. Why does this happen? Because Google isn’t static. It’s an evolving, dynamic ecosystem where yesterday’s rules don’t always apply today. The truth is, we’ve grown too comfortable saying “no” to ideas outside the playbook. We’ve been too scared to experiment because we’re told certain things “don’t work.” Instead, we need to ask: “How can I make this work?” Imagine optimizing not for the algorithm, but for real people. Testing ads for ignored audiences. Targeting overlooked queries. Google isn’t dead; it’s evolving. And if we don’t evolve with it, we’ll cling to a playbook that no longer serves us. Here at Bloofusion, we’re challenging norms, rethinking how platforms are used, and embracing technology’s future. Refusing to stay static is how we push for better outcomes—for us and for our clients. Let’s stop taking Google at face value and disrupt the PPC industry together. I’d love to hear your perspective. Is Google Ads still working for you? Have you needed to adjust recently? #PPC #DigitalMarketing #AdvertisingInnovation #GoogleAds #SmallBusinessGrowth

Has anyone else been reflecting on the intricacies of PPC bidding strategies? I just came across an article that delves into the nuances of bidding and bid adjustments, and it left me pondering some unconventional ideas in the realm of digital marketing. We often approach PPC like we’re playing a game of chess. Each move is strategic, but what's intriguing is the idea of considering circumstances and looking beyond the traditional moves we typically make. Here are some thoughts that struck me: - The concept of “set it and forget it” might not be as effective as we think. Continual adjustments based on performance data can yield better results. Are we falling into a comfort zone by allowing our campaigns to run on autopilot? - Bid adjustments based on specific conditions offer more precise control. This raises an interesting question: Are we underestimating the impact of context in our bidding strategies? Factors like time of day or location are crucial—just like how a gardener adjusts watering schedules based on seasonal changes to get the best yield from their plants. - The idea of experimenting with different bidding strategies opens up a world of possibilities. Each experiment is like adding a new ingredient to a recipe—sometimes it leads to a delightful surprise, while other times, it’s a lesson in what doesn’t work. Ultimately, the beauty of PPC lies in its dynamic nature. The digital landscape is more like a flowing river than a stagnant pond; it requires constant adaptation and critical thinking. As marketers, it’s vital to challenge our preconceived notions and adapt our approaches. What experiments can we try to disrupt the norm and drive greater ROI? Are we ready to embrace the fluidity of our strategies? What strategies have you found effective in your PPC adventures? Let’s start a conversation. https://lnkd.in/e_bMvtjg

YES, Google Ads is designed to make you pay more. NO, the solution is not removing the conversion tracking. There is a controversial video circulating titled "How Google is ripping you off," and indeed, you can spend thousands or hundreds of thousands without success. The system is designed such that if you don't know how to use it, you'll fail. (I mean you'll pay significantly more money than you should for the same results.) Some points in the video are actually true and valid. Almost everything is designed to make you pay more, like 'Below first page bid' or nearly all Auto Applied recommendations. But if you don't know about these techniques, you shouldn't be managing any PPC campaigns. So actually, there was zero new information about that part. However, there were claims and suggestions that could cause huge damage, and in my opinion, all for five minutes of fame. Well, it actually worked, because I know at least one of my clients is considering removing conversion values and conversion tracking. It certainly found an audience, but the anti-vaxxer movement also found its audience, and there are people out there who believe the Earth is flat. While Flat Earthers cause very little damage to companies, except those that sell Earth globes, a so-called PPC expert should never make a statement like, "don't upload conversion metrics to Google, because Google will inflate the CPC prices for you." Although those weren't the exact words, most people interpret it that way, especially when partially true data was presented. The video made it look as if when you remove conversion tracking, you'll get THE SAME TRAFFIC FOR LESS, which is NOT TRUE. You actually get SIMILAR TRAFFIC FOR LESS, and that aspect was barely covered—in fact, it wasn't mentioned at all. Clients might not know, but if you're an expert, you're aware that even Exact Match targeting can generate traffic for hundreds of different keywords. When you restrict the CPC prices, you'll start getting traffic for less relevant terms as well. This approach might work, but you can STILL RESTRICT THE BIDS and keep the CONVERSION TRACKING in place. It's in the system (hidden, but present) and you can actually implement it. I understand that saying "Hey folks, limit your CPC prices" is less sensational than presenting half-true data and making false accusations. Clearly, a few experts have already crossed the line. For the rest of the community, I think I can confidently say that no REAL and ACTUAL proof has been provided.

Google Ads has long dominated PPC. Despite an increase in competition from retail media platforms like Amazon - and more recently, social media platforms like Instagram and TikTok - there are no signs of it slowing down. In this week's blog, Paid Media Director Kirsten Frizol is diving into how PPC advertising is defined and each major player, what to expect for PPC cost metrics, and how to effectively measure your investment. Read now: https://hubs.ly/Q02QzzBm0

Have you considered paid advertising on Google? Pay-per-click (PPC) advertising can be a powerful way to boost visibility and drive targeted traffic to your site. Check out this guide from Search Engine Journal: https://lnkd.in/gB9Y2sW4 Have you tried PPC yet? What results have you seen?

Google PPC (Pay-Per-Click) ads are a cornerstone of online advertising, offering businesses a powerful tool to reach their target audience precisely when they're searching for relevant products or services. Google's PPC advertising platform, known as Google Ads (formerly Google AdWords), enables advertisers to bid on keywords related to their business and create text, image, or video ads that appear on Google's search engine results pages (SERPs) and across its vast network of partner sites. Here's how Google PPC ads work: Keyword Targeting: Advertisers select keywords relevant to their business, products, or services. When users search for these keywords on Google, the ads are eligible to appear. Bid Strategy: Advertisers set a maximum bid amount they're willing to pay for each click on their ad. This bid, combined with factors like ad quality and relevance, determines ad placement on the SERP. Ad Creation: Advertisers craft compelling ad copy with relevant keywords, a clear call-to-action, and any additional extensions (like sitelinks, callouts, or location extensions) to enhance visibility and engagement. Ad Auction: When a user enters a search query, Google runs an ad auction to determine which ads are eligible to appear and in what order. The auction considers factors like bid amount, ad quality, ad relevance, and the expected impact of ad extensions. Ad Display: If an advertiser's ad wins the auction, it's displayed on the SERP either above or below the organic search results or on Google's partner sites within the Google Display Network (GDN). Cost: Advertisers are charged only when someone clicks on their ad, hence the term "pay-per-click." The cost per click (CPC) varies based on factors like keyword competitiveness, ad quality, and industry trends. Google PPC ads offer several benefits for businesses: Targeted Reach: Ads are shown to users actively searching for relevant keywords, increasing the likelihood of reaching interested prospects. Measurable Results: Advertisers have access to robust analytics and reporting tools, allowing them to track clicks, conversions, and other key metrics to measure the effectiveness of their campaigns. Flexible Budgeting: Advertisers can set daily or campaign-level budgets, adjust bids in real-time, and pause or resume campaigns as needed, providing flexibility and control over ad spend. Geo-Targeting: Advertisers can target ads to specific geographic locations, ensuring they reach customers in their target market. However, running successful Google PPC campaigns requires careful planning, optimization, and ongoing management. Advertisers must continually monitor and refine their keyword selection, ad copy, targeting criteria, and bidding strategy to maximize ROI and achieve their advertising goals. PPC Expert Shakawat Rabbu

In the world of PPC advertising, keywords are more than just words—they are the key to connecting with the right audience at the right time. A well-defined keyword strategy aligns your ads with the exact searches of potential customers, enhancing relevance, ad performance, and ultimately, conversion rates. By using a mix of broad, phrase, and exact match keywords, along with long-tail and negative keywords, businesses can build balanced campaigns that reduce wasted clicks and drive meaningful engagement. Understanding the importance of ad relevance and Quality Scores further amplifies the impact of your PPC strategy, making sure your budget goes further. Ready to learn how effective keyword strategies can transform your PPC campaigns? Dive into the article for a deeper look! #PPCStrategy #DigitalMarketing #KeywordResearch #MarketingTips

Grow Online: Increase Sales Using Google Ads Tech Company In today’s digital world, where online presence is supreme for businesses, Google Ads has become a supreme equipment for enhancing sales and incomes. With its broad reach and particular options, Google ads offer all the opportunities to reach their audience successfully, Still only running ads is not enough, to genuinely enhance sales, the proper planning or strategy is necessary. In this blog, we will investigate how to maximize the sales of Google Ads. Understanding Google Ads Before looking towards planning we should understand the basic core of Google Ads. Google ads work on a pay-per-click (PPC) model, where advertisers offer what is fruitful for their business. When users search for their needs, Google displays related ads, and advertisers always pay a fee each time their ad is clicked. Setting Clear Goals The basis of any successful Google Ads struggle is setting clear and quantifiable goals. Whether it is increasing website traffic, enhancing sales, or being on top, defining a particular aim will guide your goals. Keywords Research Keyword research forms the pillar of your Google ads campaign. Knowing appropriate keywords suits your business offering and target audience research issues. Related keywords tools like Google Keyword Planner to discover high volume, low competition keywords that can go into qualified traffic to your website. Utilize Ad extensions Ad extensions are additional pieces of information that enhance your ads and provide users with more options. Use ad extensions such as site links, and callouts to improve ad visibility, convey more information, and encourage user meetings. Compelling Ad Copy The clearer and more specific your offering, the better. For example, rather than “big discounts,” specify an exact percentage, such as “50% off.” Include a call to action. Give customers a reason to click your ad right now. Landing page optimization To grasp traffic to your website is only half of the challenge; to analyze your landing pages is equally important. Make sure that your landing pages are user-friendly and mobile-responsive. Implement clear calls to action (CTAs) and visuals to help users make a purchase or complete the desired action. Implement Conversion Tracking Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. A/B Testing Continuous testing and analyzing are key to maximizing the performance of Google ads goals. A/B testing is a controlled experiment in which you run two different product or website versions simultaneously and see which one performs better. For example, you might run your current sales page against a new version with a section that addresses objections.

Here's the inside scoop: if you're not leveraging ad assets in your PPC campaigns, you're missing out. Increase your visibility, CTR, ad quality, and conversion rate with this powerful feature. Let’s boost your PPC campaigns, dive into our blog post for deeper insights or reach out to us for professional support. #REWblog #PPC #googleads #googleassets #digitalmarketing #realestate

One of the most effective digital advertising platforms is Google Ads, which provides a range of PPC (Pay-Per-Click) campaign types to meet various business needs and objectives. Our PPC Account Executive, Matt, takes us through the various PPC campaigns available in Google Ads, identifying their unique features, pros, and cons. If you're looking for a knowledgeable agency to advise on how Google Ads can help achieve your business goals, get in touch today! https://shorturl.at/Ju0UY #googleadsexpert #googleadsstrategy #ppcadvertising #digitalmarketing #advertising