Sean Halpin’s Post

𝐓𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐯𝐬. 𝐋𝐨𝐜𝐚𝐥 𝐁𝐚𝐭𝐭𝐥𝐞: 𝐀 𝐓𝐚𝐥𝐞 𝐚𝐬 𝐎𝐥𝐝 𝐚𝐬 𝐓𝐢𝐦𝐞 🌍 😉 Anyone who’s built or worked in a global company has confronted the challenge of synergy between global, regional, and local teams. In #adtech especially, it’s an ongoing battle that shapes how we lead and drive impact. A key battleground? 𝐎𝐩𝐬 𝐓𝐞𝐚𝐦𝐬. Do you go with a vertical structure or choose the matrix approach? Both have their pros and cons. A 𝐯𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 offers streamlined decision-making but can overlook local insights. On the flip side, a 𝐦𝐚𝐭𝐫𝐢𝐱 allows flexibility but often creates complexity and slower responses. Which is the lesser of two evils? And let’s talk about Regional C-Level Management—a classic approach for many big players. 𝐇𝐨𝐰 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐢𝐬 𝐢𝐭? Often, we see regional C-levels with high paychecks but limited direct impact on revenue growth or P&L. Is this “many cooks in the kitchen” model effective, or does it dilute accountability and slow us down? I’m curious: How do 𝘺𝘰𝘶 balance the global vs. local approach in your teams? Let’s discuss the real impact of these structures. 💬  #globalleadership #adtech #opsmanagement #leadershipchallenges

Are you listening? 👂 Are you creating, re-evaluating, and pivoting your plans based on business goals and audience feedback? If not, you may be putting a lot of work into things that your audience does not find relevant. This is why one of the most important parts of any enablement strategy should be a continuous feedback loop. This can be accomplished in simple ways, such as a feedback form provided at the end of comms, or can include a more complex project, such as an annual survey and set of interviews conducted by a trusted third party. The point is to be listening... to your leadership's goals, the industry trends, and the people you have the privilege to enable, whether that be sellers, partners, or customers. Take a look at your enablement strategy. Was any of it inspired by feedback? If so, make sure you highlight that. People like to know they have been heard. Who can you listen to today and what is one small thing you can tweak to give them a better enablement experience? (image via DALL-E) #enablement #channelenablement #partnerenablement #salesenablement

I am proud to have been working with teams around the world, helping them define their mission, vision and values, and weaving them into their culture, creative, and community. At Bottled Lightning, our expertise lies in building processes, tools and programming for key audiences, resulting in #increasedengagement, purchases, and referrals. We have supported creative team build-outs, RFP process and selection, integrating multiple partners to create global best-in-class solutions. Bottled Lightning excels in #mentoring incumbent teams to bring out their exceptional strengths and sharpen their super skills. We create strategic scaffolding around short-term, five year and long-term #marketingplans while developing white space ideation for brand categories, crossing into new verticals, markets or partnerships to meet strong audience demand. At our core, we specialize in #connectingbrands to humans in ways that impact them in meaningful and sustainable ways. How might we help you navigate your challenges?

In 2020 I attended my first board meeting as a second line Manager. I absolutely bombed it. Our company recently went through a merger and I was leading the outbound Biz Dev teams. Started off the meeting highlighting progress: - enabled reps to qualify + sell both products - transitioned inbound reps to outbound - hired and onboarded our first EMEA reps Thought I was killing it and then got stopped... "We know things are going pretty well. Can you show us what needs to happen the rest of this year to keep things on track?" I froze. Made the mistake of focusing on the rearview mirror when I should have been looking out the windshield. Spent the rest of that meeting trying to BS my way through it. And it did not go well. Since then, anytime I walk into a meeting with the exec team or investors I try to answer three questions: 1. what are you working on? 2. why is it important? 3. what are you doing next? Results are expected when you're a leader. Insights are how build credibility.

already in the #webexperimentation or #appexperimentation game? Here's how to take the next step:

🔍 RevOps is evolving—Are you? Discover the Q2 insights Jen Spencer shared with Forbes on the future of talent, tech stacks, and sales processes. As we dive deeper into 2024, understanding the nuances of Revenue Operations becomes not just beneficial but essential for thriving in a competitive landscape. Jen Spencer, a thought leader in the RevOps space and our dynamic CEO brings her extensive expertise to Forbes Business Council with a forward-looking piece titled, "RevOps Trends In Q2 2024: Talent, Tech Stacks And Sales Processes." This article is a must-read for anyone looking to align their RevOps strategy with the latest industry standards and innovations. 🚀 Why should you care? - Talent Management: Learn how the shifting dynamics of the workforce affect your RevOps strategy. - Tech Stacks: Uncover the tools and technologies poised to redefine efficiency and effectiveness. - Sales Processes: Get ahead with insights into sales process optimizations that are breaking new ground. Don't miss out on this opportunity to reshape your approach to RevOps and fuel your company's growth trajectory. 👉 Read the full article here: https://hubs.ly/Q02sjxxY0 #RevOps #SalesProcesses #TechStacks #TalentManagement #Forbes #SmartBug #Innovation #GrowthStrategy #Leadership

Calling All CMOs & CTOs! Share Your Expertise & Shape the Future of Tech Collaboration [1 question survey] As a CMO or CTO, you know how crucial your partnership is in driving success in today's fast-paced tech landscape. I'm gathering insights from top marketing and tech leaders like you to create a blueprint for effective CMO-CTO collaboration. Share your tips and best practices: You will get exclusive access to the final blueprint, packed with actionable advice from your peers! Let's shape the future of tech collaboration together! #CMO #CTO #MarketingLeadership #TechLeadership #DigitalTransformation #MarketingAndTech #Collaboration

Investing time in our Unique Inside-Out Approach® pays off. Many get discouraged when results aren't immediate, but finding A-Players requires patience and strategy. Our blend of behavioral science and guerrilla marketing uncovers hidden talent. https://lnkd.in/eAF6YPU Share if you value quality hires! #ExecutiveSearch #Leadership #Hiring #Recruitment #TalentAcquisition #WorkforcePlanning #RecruitmentStrategy

Mastering experimentation is essential for driving measurable digital growth. In his latest article, our CCO - Grzegorz (Greg) Kalucki shares 5 key tips to help organizations launch and scale their experimentation programs effectively: 👥 Build the right team Ensure you have key roles in place—from Test Managers to Analysts—for a well-rounded, successful experimentation program. 🔄 Set up an effective process Establish a structured process to streamline experimentation and prevent bottlenecks, ensuring consistency and growth. 💡 Structured idea intake Capture every test idea with all relevant details so your team can move swiftly from concept to execution. 📊 Foster an experimentation culture Get the whole organization on board by promoting transparency, regular updates, and leadership buy-in for experimentation. 📈 Translate results into business impact Align test outcomes with core KPIs to demonstrate how experimentation drives real business growth. 👉 Learn more by reading the full article here: https://lnkd.in/dPWhnUjt If you'd like to discuss how these strategies could apply to your business, feel free to reach out to Grzegorz (Greg) Kalucki 📩 #Experimentation #DigitalGrowth #Optimizely #NoAIgnite Source image: A slide from presentation of Madison Hajeb at Opticon London 2024, conference led by Optimizely

Is the fututre fractional? I’m not just hearing it from the dozens of people I’ve spoken to—whether they’re hiring fractionals, doing it themselves, or considering it as a business model. The numbers don’t lie: the number of fractional leaders on LinkedIn has skyrocketed from 2,000 in 2022 to over 110,000 by early 2024. But it’s not just about filling a title—it’s about making a real impact with the right expertise. That’s the difference maker. From my experience, I’ve stepped in at pivotal moments, always with a sustainable impact. Here’s how: ✨ The Changing of the Guard – I’ve stepped in when someone resigns, doesn’t fit the role, or during post-acquisition transitions, ensuring continuity. ✨The Get in Early – When full-time dedication isn’t in the budget, I shape the strategy and build out the team to bring the vision to life. ✨ The Pivot – Expanding to new markets. evolving an offering, or targeting a new audience. ✨The Scale– When businesses are stuck in neutral, we accelerate growth. ✨ The Coach – I’ve guided new marketing leads on what’s next, preparing them to thrive. Curious for more insights and inspiration? Check out the Harvard Business Review article for some great insights - link in the comments. #FractionalLeadership #BusinessGrowth #ScalingBusinesses #FractionalCMO #CMO