Seamus PHAN PhD (Яков Рафаэль)’s Post

#PR & #marketing - role of journalists and influencers: Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. With the media declining around the world with lesser headcounts and tighter budgets, newsrooms are now more pressurized than ever. It does not help when some leadership imagined #AI to be the panacea to replace human workers aka journalists and editors. The other side of the #communications spectrum are influencers, who are traditionally considered "paid media", rather than owned media. There are now many overlapping or gray areas for such "journo-fluencesr (or "jinfluencer"), 1) Journalists turned influencers This is where journalists from traditional media cross over to develop their own channels and content, typically on YouTube or Spotify for example. 2) Influencers turned journalists There are traditional influencers who have gotten BIG and gone on to develop entire businesses developing "earned media" content without getting paid by vendors or sponsorships. They will have "earned media" content, as well as aptly labeled sponsored commercial content. These influencers turned journalists usually are on YouTube and Spotify as well, since long-form content are useful for building successful channels. 3) Leaders turned influencers Another genre has appeared more on LinkedIn. For example, traditionally we might have imagined celebrities to be influencers. But in our definition, a true influencer would have been more like the late Steve Jobs, Elon Musk, or Dr Albert Einstein. So, in the same light, leaders from businesses, organizations, research and more, have a great deal of ideas to share, and social platforms such as LinkedIn can become their podium to communicate with the world. The media world is getting more complex and interesting. PR and communications practitioners, especially from the client-side, must recognize that the media world has expanded and overlapped. At the same time, client-side leaders have a new medium, such as LinkedIn, to communicate with others, including prospects, customers, partners, and stakeholders. PR practitioners can help such leaders hone their online communication to be more relatable and collaborative, and build conversations with people. If you like to know how best to reach out to the media, build relationships with influencers, or empower your C-suite leaders to leverage on LinkedIn and more, talk to us, or visit https://mcgallen.com. #publicrelations #asiapacific #asia #asean #singapore #success #leadership #communication https://lnkd.in/erHCKydw

Hashtag Bylines: #Journalists as #Influencers? So many of my journalist friends have gone for working for a newspaper or TV channel to just telling stories for themselves on social media. At one level, I think it is freeing - no editors, no editorial guidelines and no artificial deadlines - just own your content. Purists in the world of journalism would probably scoff at the idea - but many journos, meanwhile, are finding and building their own audiences. Matthew Levison of KWT Global writes for the Ragan Communications and PR Daily about this trend. He says, "As the lines between media, social media, editorial content and visual storytelling all blur, so must the disciplines, skillsets, relationships and ways of working within an agency structure. Trusted media relations tactics and influencer relations teams can’t work in silos or even side-by-side, but need to morph into one blended approach that recognises and embraces the wide spectrum of creators who can no longer be neatly categorised by the binary journalist or influencer." Matthew points out that some writers, content creators who are straddling both worlds are: Chris Dong 👏 and Samantha Leal 👏

"Trusted media relations tactics and influencer relations teams can’t work in silos or even side-by-side, but need to morph into one blended approach that recognizes and embraces the wide spectrum of creators who can no longer be neatly categorized by the binary journalist or influencer." I started my career off launching Dobbernationloves then spent 5 years freelancing for print publications and now I almost exclusively manage my website full time. The feedback I get most from brands and agencies I work with is that I'm a "blogger with the professionalism of a journalist." More and more journalists are stepping into the content creator space, offering really well researched and insightful editorial perspectives...where the camera isn't necessarily pointed at themselves but at the story they're telling.

🔍 Seeking out journalists and influencers for your PR outreach? Here are some top tools to help you rock your media game: - **Muck Rack**: Discover journalists by location, media outlet, or topics covered. - **BlogDash**: Access a database of over 200,000 bloggers with Klout scores and SEO rankings. - **BuzzSumo's Journalist Database**: Study journalists' top media coverage for better understanding and outreach strategies. 💬 Engage with media opportunities and monitor press releases like a pro with these handy PR tools: - **Agility**: Access a monitoring and database product with more than 700,000 contacts worldwide. - **PRWeb**: Create, distribute, and track your press releases with ease. - **Help a Reporter Out (HARO)**: Respond to journalist requests for expert sources promptly. 🚀 Keep a pulse on your media coverage and reporting with these essential tools: - **Brandwatch**: Track mentions of your brand across millions of sites and understand the quality of coverage. - **Critical Mention**: Search worldwide TV, radio, online news sites, and social media to track mentions of your brand. - **Google Alerts**: Set up free alerts to track your brand mentions across the web. 📊 Looking for a comprehensive PR tool? Check out: - **Cision**: Database with over 1.6 million journalists, influencers, and editorial contacts. - **Gorkana**: Features media database, monitoring, and social media analysis for a complete PR solution. 🔍 Explore even more PR resources with PR Stack's database of tools and guides. Dive into the world of influencer outreach and discover writing tools to up your content game! https://lnkd.in/dipsEaPm

Forget Facebook, Focus on Reporters: Here's Why Social Media Might Be a Waste of Time for PR. Public relations professionals are on a constant hunt for the magic social media bullet. But is it all a waste of time? This post argues that for traditional media relations, social media falls short. Why Social Media Might Not Be the Answer ↳ Chasing shadows: Imagine spending hours crafting social media posts hoping someone "likes" them, instead of securing placements in major publications. ↳ The wrong audience: Reaching the right people on social media is tough. A well-placed media story can put you directly in front of the right influencers. ↳ It can backfire: Contacting reporters on their personal social media can be annoying. Traditional PR Still Reigns Supreme ↳ Building relationships: This emphasizes the importance of face-to-face meetings and building rapport with journalists. ↳ Earned vs. paid media: Media placements secure credibility and trust, unlike paid advertising. ↳ Crisis communication: Social media is a powerful tool for responding to negative press in real-time. Social Media Can Still Play a Role ↳ Research: Use social media to learn about your target audience and what content resonates with them. ↳ Finding reporters: Social media can help you identify journalists who cover your industry. ↳ Promote placements: Once you've secured a media placement, use social media to amplify it. The Takeaway While social media has its place. PR aiming for major media placements. Traditional methods are still the most effective. Focus on building relationships with journalists and crafting newsworthy stories. PS: Do you agree that Social media could be waste of time for PR? Maybe other fields as well are wasting their time on SM! Image from Pinterest. _________________________________________________ #socialmedia #marketing #publicrelations

From headlines to hashtags: The evolution of PR  Public Relations has come along way from the days of a simple press release to now, the era of social media strategies. Let's take a fun trip through PR history to see how things have evolved and how DAPS Agency can help bring it all together for you: Early days: The Press Release Era. PR started with Edward Bernays, the father of PR, typing up news stories and mailing them to journalists, hoping for that big headline. Whilst times have changed, DAPS still values the power of a well-crafted press release and our teams of publicists and journalists can create them with their eyes closed. The Golden Age of Media Relations. With the media landscape expanding, PR pros built relationships with journalists, organised press conferences, and aimed for prime coverage in newspapers, radio, and TV.  DAPS excels in broadcast PR and media relations, ensuring your story reaches the right audience. Digital Revolution: Enter the Internet. The internet changed everything. Websites became crucial, email replaced snail mail, and online news outlets provided new opportunities for digital PR.  DAPS is all over this and leverages digital platforms to enhance your brand's online presence as part of an integrated strategy. The Surge of Social Media. The 21st century brought about the social media boom. Platforms like Facebook, X and Instagram turned hashtags into the new headlines. Real-time interaction, influencer partnerships, and viral campaigns took centre stage. DAPS is a master of social media strategies, making your brand a hit across multiple platforms. Today’s Integrated Approach. Modern PR is a blend of traditional and digital. Press releases coexist with posts and media relations work alongside content marketing and SEO. DAPS combines these tactics, using analytics and AI to refine strategies and measure success. From headlines to hashtags, PR has evolved to stay relevant. With DAPS, you get a dynamic mix of old-school principles and cutting-edge digital tactics, ensuring your brand connects with its audience in ever-evolving ways. Sound good? Get in touch with us today at [email protected]. #PRJourney #FromHeadlinesToHashtags #DigitalPR #ModernMarketing #DAPSAgency #broadcastPR #PRagency

✨ What Is PR? ✨ Ever wondered what a publicist does day-to-day? It’s more than just securing media placements—modern PR is about shaping a brand’s image, building relationships, and driving business success. From pitching stories and planning events to drafting newsletters and meeting up with industry peers, it’s all about authenticity and genuine connections. Whether working with journalists or influencers, cultivating trust is key. Read more here: https://bit.ly/3S2JP5J #PublicRelations #PRLife #Authenticity #MediaRelations #InfluencerMarketing #BrandBuilding #PRStrategy #BehindTheScenes #PRTips

90% of our clients at CBPR involve some sort of Influencer Marketing (IM) work. Why? Because PR firms need to be at the forefront of IM in 2024 to maximize potential and produce the best results for clients. "The agencies that will win are those whose silos fall away and work collectively on telling client stories, uniting our expertise to follow the industry convergence we’re seeing today." "Practically, the rise of the journo-fluencer means that agency teams must merge, drawing on the deep knowledge, best practices, and tools that influencer relations teams have long leveraged to maximize social visibility with the storytelling, messaging, and pitching skills that traditional media relations teams have honed over years of working with journalists who are seeking well crafted, singular, and compelling tales to tell." A great article by Daily PR Brief:

📰Journalistic Outreach 📰 To spread the word about your business and reach a larger audience in the modern media landscape, cultivating a solid rapport with journalists is crucial. In order to communicate your story in a captivating and real way, journalistic outreach goes beyond standard PR strategies and focuses on developing real relationships with reporters, editors, and influencers🤩. Here's why journalistic outreach matters and how to excel at it: 1. Building Trust and Credibility🤝: Journalists are gatekeepers of information, and earning their trust is key to securing meaningful coverage. By demonstrating transparency, credibility, and relevance in your pitches and interactions, you can establish lasting relationships built on mutual respect. 2. Crafting Compelling Stories🎞: Journalists are always on the lookout for engaging stories that resonate with their audience. By understanding their beat, audience, and editorial preferences, you can tailor your pitches to offer valuable insights, unique angles, and timely news hooks that capture their attention. 3. Navigating the Media Landscape🎯: With the rise of digital media, the media landscape is constantly evolving. Successful journalistic outreach requires staying informed about industry trends, journalist movements, and emerging platforms to effectively target your outreach efforts and maximize impact. 4. Leveraging Relationships👥: Cultivating relationships with journalists is an ongoing process that extends beyond pitching. By engaging with journalists on social media, attending industry events, and providing timely and helpful resources, you can position yourself as a valuable source and go-to expert in your field. 5. Measuring Impact📊: Like any PR effort, measuring the impact of your journalistic outreach is crucial for evaluating success and refining your approach. Track metrics such as media mentions, audience reach, sentiment analysis, and referral traffic to gauge the effectiveness of your efforts and optimize your strategy over time. In conclusion, journalistic outreach is a strategic and nuanced approach to PR that requires empathy, creativity, and persistence. By building meaningful relationships with journalists and delivering valuable stories, insights, and resources, you can elevate your brand's visibility, credibility, and influence in the media landscape. #JournalisticOutreach #MediaRelations #prstrategy #brandvisibility #relationshipbuilding #contentstrategytips

#Influencers from the #media and #journalism realms, now referred to as "journo-fluencers," are certainly not new phenomena. Many personalities, such as consumer tech columnist Kim Komando and former TODAY Show and now CBS News travel editor Peter Greenberg, have leveraged their own journalistic work and editorial/broadcasting platforms to enhance their respective clout, profile, credibility and reputation with consumers as highly-visible subject matters experts (SMEs). With the advent and popularity of #influencermarketing, the question becomes: how should marketers work with journo-fluencers, and how do those approaches differ from collaboration with traditional #socialmedia influencers? Matthew Levison, senior vice president and global head of the consumer and lifestyle #PR practice at KWT Global, asserts #marketers must draw "on the deep knowledge, best practices, and tools that influencer relations teams have long leveraged to maximize social visibility with the storytelling, messaging, and pitching skills that traditional media relations teams have honed over years of working with journalists." I totally agree with Levison here, and as he writes further, #mediarelations and #influencermarketing teams must work together closely to carefully manage relationships and outcomes with journo-fluencers