Screenvision Media’s Post

🚨New Entertainment Research Alert🚨 Did you know 49% of users who bought a cinema ticket purchased it within a day of seeing a film advert on TikTok? 🎟️ Our fantastic measurment team have partnered with LiveRamp to look at how TikTok impacts sales lift for cinema releases. 🍿 Not only does this show the power and value of TikTok in your studio campaigns but there are key learnings we can take from this study on the best creatives and media selections to drive results! 🎬 Dive into the research to see what that means for your business and feel free to reach out with any questions: http://ms.spr.ly/6040YZAt2 #TikTokForBusiness #Entertainment #Research

🎬 Cinema: The New King of Premium Video Advertising Welcome to the golden era of cinema advertising! As the entertainment landscape evolves, the big screen is taking center stage, transforming social buzz and post-release excitement into the ultimate consumer engagement hub. #BigScreen #SharedExperiences Cinema isn’t just for watching movies; it’s a venue for immersive narratives and collective anticipation. VAB's latest report results are striking: 97% of adults and 95-96% of young moviegoers ditch their phones as the previews roll. 📵🍿 In our always-on world, this kind of undivided attention is a rare treasure. Cinemas remain the last stand where one screen rules all. This isn’t just an opportunity—it’s a gold rush for marketers! Curious about tapping into this captivated audience? Let's unlock this treasure trove for your next campaign. 🚀 National CineMedia (NCM) #CinemaAdvertising #DigitalDetox #UnpluggedAudience #BrandImpact #PremiumVideo #SocialChatter #ConsumerEngagement #MarketingStrategy #BrandEngagement #GenZ #AttentionMetric https://lnkd.in/eZJAzZuk

Attention all cinema advertising sales houses! Cinema advertising forecast: 'Growth is forecast to continue decelerating through 2029 when the channel will still not have surpassed the levels of a decade earlier.' Today 70% of all advertising spend is digital - cinema's share i 0%! In 2029 - 80% of all advertising spend will be digital. Will cinema's share still be 0%? Denmark: At Dansk Reklame Film/Nordisk Film Cinemas 15% of all advertising is digital today and 30% by the end of 2026. Stay ahead of the industry trend: Grow digital cinema advertising with Cinemataztic's digital formats & programmatic platform.

Marketers, Media Buyers and Media Planners - cinema advertising reaches a premium audience! This past weekend, IF made a $35M debut in theaters, captivating moms, and families! A perfect start to summer with more family films to come. Don't miss Garfield in theaters this weekend! NCM Behind the Screens ™ Community Survey fielded April 23-29, 2024 N=2,448 Adults 18+ Moviegoing continues to thrive in 2024: *9 out of 10 said they have been to the movies so far, this year *Nothing beats the big screen experience with 90% saying it cannot be replicated at home *Among those that purchase their movie tickets in advance (online/mobile app), 98% said they arrive early or on time *Based upon their moviegoing experience, 96% recommend going to the movies to family/friends *93% said they are excited about the upcoming slate of movies with their top choice being Deadpool and Wolverine #IFTheMovie #Garfield #SummerMovies #mediabuying #mediaplanning #solarmarketing #utilitiesmarketing #mediaadagency

💥𝗙𝗶𝗰𝘁𝗶𝗼𝗻 𝗺𝗲𝗲𝘁𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗡𝗲𝘁𝗳𝗹𝗶𝘅’𝘀, 𝗘𝘀𝘁𝗿𝗲𝗹𝗹𝗮 𝗚𝗮𝗹𝗶𝗰𝗶𝗮’𝘀 𝗮𝗻𝗱 𝗔𝘁𝗿𝗲𝘀𝗺𝗲𝗱𝗶𝗮’𝘀 𝗲𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻💥 Atresmedia, producer and initial broadcaster of 'Berlin' (spin-off of 'La casa de papel'/'Money Heist'), teamed up with Netflix and Spanish beer brand Estrella Galicia to generate awareness for the show and boost Estrella Galicia’s brand image. 🙌 The concept of the campaign was an interactive, real-time jewelry heist during Spain’s New Year’s Eve countdown. By seamlessly connecting TV content with advertising, this groundbreaking collaboration utilized the influential platform of linear TV to support streaming. 🕵️♂️With the involvement of Berlin's talented actors and the show's signature settings, viewers were immersed in a captivating storyline, transforming them into detectives on a thrilling mission. 🏆The result? The most discussed New Years Eve ad break in Spain, high awareness for 'Berlin', top ad recall, and a major boost in Estrella Galicia’s brand favorability! More about the collaboration:  https://lnkd.in/eeQ_TtPa To watch an excerpt of the ad, link in comment 👇 #Advertising #Inovation #Netflix #EstrellaGalicia #Atresmedia

This is almost better than Milk Duds! As Hollywood and movie theater owners look to attract moviegoers, TikTok may be the key. 33 percent of movie attendees said TikTok was the reason they went to watch a new movie in theaters. Movie theaters have had a rough time since the pandemic getting people back in the seats. Changes in personal behavior and discretionary income along with the adoption of streaming services have wreaked havoc in non-blockbuster months for Hollywood studios and theaters alike. TikTok may be just the ticket. It turns out that its social media users are more than 44 percent more likely than non-users to go to the movies at least once per month. And for marketers, get this...users who first heard about a movie on the platform actually took the time to look up showtimes and buy a ticket. Sony and Universal are doing it. For film studios, the TikTok findings provide fodder for tapping into the social media platform further. This may sound like old hat, but posting daily content mined from the trailer to generate awareness and building up the page featuring content with cast members are just some of the ways to engage and drive interest. At a time when popcorn and soda aren't enough to get people to the movie theater, online engagement may just be the jujube to turn that around https://lnkd.in/gFB3uKUk #hollywood #movies #tiktok #marketing #theaters #entertainment #socialmedia

From Deadline: Maria Rua Aguete shared new forecasts showing that global #FAST ad revenues will top $6 billion this year and surpass $10 billion by 2028. Movie channels are the third biggest FAST category in the U.S., which is by some distance the biggest FAST market globally, she added. Paramount-owned Pluto TV one of the market leaders and Rua Aguete said six of Pluto TV’s top ten channels were movie offerings and that #film accounts for a whopping 43% of all viewing on the service. Olivier Jollet used his Marché du Film - Festival de Cannes moment to announce the launch of a German channel created with film recommendation site Moviepilot. The Pluto topper also broke out the business model for the producers and content owners in the room – by and large it’s a revenue share. That’s a set-up content folks are often wary about. When quizzed about that Jollet unpacked the ad sales numbers. “In 2021 after only seven years after the founding of the company, we managed to become a billion-dollar #advertising [revenue] business,” he said. “It was only $70 million when the company was acquired in 2019. When you think about that, and when you give 50% back to the licensers, that’s a lot of money back to the creators.” Pluto launched in 2014 and has been owned by Paramount since 2019. Jollet set out the strategy for getting films for his movie channels. “Getting fresh content, fresh movies into our portfolio is part of our mission… finding a new ways to get them, and shorter windows between #VOD an FAST is the new world. It no longer needs to take two or three years for something to be available for free. And that’s going to, in the end, help [film] funding. If you take the full value chain of a movie, at some point of time FAST is going to bring a lot of revenue.” #streaming

TikTok（Douyin) has proved to be a valid film marketing channel in China. In the summer of 2023, users on Douyin watched movie-related videos 123.8 billion times, with 2.87 million videos posted. The number of views for Douyin #movie increased by 163% year-on-year, and the number of video posts increased by 68% year-on-year. Among these, the hashtags of the four films "No More Bets," "Lost in the Stars," "Creation of the Gods I: Kingdom of Storms," and "Never Say Never" each surpassed 10 billion views. The enthusiasm shown by Douyin users for watching movies directly led to impressive box office figures, with the summer film market ultimately closing with a total box office revenue of 20.618 billion yuan(2.945 billion USD).

💥 NEW CASE STUDY💥 ghd Spain wanted to work on a conversion-oriented strategy for its Good Hair Days, approaching consumers 🧑🤝🧑 with storytelling that would make them shine in the digital audiovisual environment, specifically on YouTube. ghd, together with Labelium Play, its partner specialized in the digital audiovisual ecosystem, explored several options and achieved highly relevant results, such as: 💪 25% VTR obtained on average in the campaign 🙌 6.8% Engagement rate with In-feed ads and shorts 👌 -80% CPA lower than the benchmark proposed in the campaign Scroll down to see how Labelium Play, thanks to #YouTube's support, helped #ghd 👀 Dive deeper into the world of the #audiovisual advertising ecosystem and discover all the possibilities it has to offer with #LabeliumPlay 💜

Have you had luck marketing to performing arts audiences on TikTok? TikTok has released stats showing it can have an impact on getting users to movie theaters. According to a recent survey from TikTok, users of the social media app already have a larger affinity for going to the theaters – users are more than 44% more likely than non-users to go to the movies at least once per month. Of those attendees, 33% say that TikTok was the reason they went to watch a new movie in theaters and 47% said they learned about a new movie through TikTok. After finding a new movie on TikTok, 42% say that they looked up showtimes and 36% say that they purchased a ticket. Read more: https://lnkd.in/eEfUzJCk #SweibelArts #TikTok #SocialMediaMarketing