Scott Smoot’s Post

‼️ Hiring Managers, Let’s Clarify What a PPC Specialist Does If you’re looking for a PPC specialist, but your job description includes: Graphic Design – PPC is about strategy and campaign execution, not designing ads. SEO Management – SEO is critical, but it's a separate role focusing on organic rankings, not paid ads. Email Marketing – While PPC may complement email campaigns, managing emails is a distinct expertise. Content Creation – PPC specialists collaborate with content creators but aren’t responsible for producing blogs or videos. At this point, it seems like you’re trying to hire a one-person digital marketing team. PPC (Pay-Per-Click) Marketing is a specialized role—focused on managing ad budgets, targeting audiences, analyzing campaign data, and driving measurable results like clicks, leads, and sales. By piling unrelated responsibilities onto this role, you dilute its effectiveness and risk hurting the success of your paid campaigns. Let’s respect the craft: PPC requires dedicated time, tools, and expertise to deliver results. Trust specialists to focus on their domain for maximum ROI. Hiring the right talent starts with crafting the right job description!

I think a single niche agency wins every time against hiring multiple specialists. It might be an unpopular opinion for some. But others, like Peter Caputa, talks all the time about how niche agencies are the way to go. We have built our agency on three pillars focused solely on the eCommerce niche.. A full stack. - Creative for eCommerce - Development for eCommerce - Growth Marketing for eCommerce What this means for our clients is one team, one plan of attack, all vertically integrated on all the tasks. For example when working with Groove on a website project, we have our developer thinking about site speed and SEO, we have our technical teams looking at technical SEO issues, and our creative team focused on brand and copy. Compare this to hiring 2-3 “specialized” agencies to do the work, none of whom are working in tandem, and leads to the marketing leader having to quarter back the project, and disagreements between the various agencies. Next time you hear the “specialized” agencies are best, think about the project as a whole and what it actually means hiring multiple agencies to work on one project.

How to start a PPC career? If you're interested in starting a career as a PPC specialist, you may consider these steps: 1.Become familiar with PPC. ... 2.Take a copywriting course. ... 3.Get certified in PPC advertising. ... 4.Gain work experience. ... 5.Build your network. ... 6.Apply for PPC positions

Dear Hiring Managers, I appreciate your search for a versatile professional who can manage a wide range of responsibilities for your organization. However, I believe it's important to highlight some practical limitations. Your job description for a marketing manager includes a vast array of skills (must have): -SEO -PPC -Email Marketing -CSS -Full Stack -Google Analytics -HTML -Graphic Designing -Copy/Content Writing -Social Media Ads -Social Media Marketing -ATL BTL -Content Creation -PnL Tracking -GA/Tag Manager -Implement PR activities While these skills are indeed valuable, expecting one individual to be proficient in all of them is quite unrealistic. Such a comprehensive set of responsibilities typically requires either a full-service agency or an in-house team of specialists. It's crucial to recognize the difference between having a basic understanding of these areas and being truly proficient in each one. Thank you for considering this perspective. Please let me know in the comments below if you have encountered a similar situation. . . . #hiringexpectations #jobexpectations

‼️ Hiring Managers, Let’s Clarify What a PPC Specialist Does If you’re looking for a PPC specialist, but your job description includes: Graphic Design – PPC is about strategy and campaign execution, not designing ads. SEO Management – SEO is critical, but it's a separate role focusing on organic rankings, not paid ads. Email Marketing – While PPC may complement email campaigns, managing emails is a distinct expertise. Content Creation – PPC specialists collaborate with content creators but aren’t responsible for producing blogs or videos. At this point, it seems like you’re trying to hire a one-person digital marketing team. PPC (Pay-Per-Click) Marketing is a specialized role—focused on managing ad budgets, targeting audiences, analyzing campaign data, and driving measurable results like clicks, leads, and sales. By piling unrelated responsibilities onto this role, you dilute its effectiveness and risk hurting the success of your paid campaigns. Let’s respect the craft: PPC requires dedicated time, tools, and expertise to deliver results. Trust specialists to focus on their domain for maximum ROI. Hiring the right talent starts with crafting the right job description!

Looking for amazing applicants for your PPC role but can't find them? Take a hard look at your job description. Here's what I've seen lately and why they're a red flag for me as a PPC expert. "expertise in Google Adwords" -> this is not what it is called anymore. This says to me leadership doesn't understand what the job actually is which could mean resistance when it comes to making changes. "knowledge in mailchimp (or other non-PPC or obscure platform) required" -> if the job is to be a PPC expert, why must someone be able to know and utilize an email platform? Is the job also to be a copywriter and to send and design emails? If so, this isn't a "PPC only" job and the title should be revised to reflect it. "5-7 years experience required" (for an entry level position) -> Some of my best hires have had no PPC experience and been trained from the ground up. I would have missed out on amazing teammates and employees if I was narrowing my search to those with multiple years of experience, not to mention that entry level jobs shouldn't require that much experience. If you're looking for high quality candidates, ensure you have a well defined job description that is both realistic and pays accordingly. (and please put your salary range in the job description. It saves everyone time!)

Hiring Alert!!! 📢 No of Positions - 2. "Google Ads Specialist" We are seeking an experienced and results-driven Google Ads Specialist (2-4 Years) to join our team. The ideal candidate should be proficient in managing and optimizing Google Ads campaigns and should have a proven track record of working with international clients. This role requires a strategic thinker who can develop, implement, and manage multiple ad campaigns to maximize ROI and achieve business objectives. Key Responsibilities: Campaign Management: Create, manage, and optimize Google Ads campaigns for various clients, ensuring that they meet performance and ROI goals. Keyword Research: Conduct thorough keyword research to identify effective keywords and phrases that will drive traffic and conversions. Ad Copywriting: Develop compelling ad copy that aligns with client objectives and appeals to target audiences. Performance Analysis: Monitor and analyze campaign performance metrics, making data-driven decisions to improve ad performance. Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for optimization. Budget Management: Manage and allocate advertising budgets effectively to ensure maximum return on investment. Client Communication: Collaborate with international clients to understand their business goals, provide campaign updates, and discuss performance improvements. Market Research: Stay up-to-date with the latest trends and best practices in digital advertising and Google Ads. A/B Testing: Conduct A/B tests to determine the most effective ad creatives and strategies. Landing Page Optimization: Work with the web development team to ensure landing pages are optimized for conversions. Requirements: Experience: Minimum of 2-4 years of experience managing Google Ads campaigns. Skills: Strong analytical skills with the ability to interpret data and make informed decisions. Tools: Proficient in Google ads, GA4, Google Tag Manager, and other relevant tools. Communication: Excellent written and verbal communication skills. Client Management: Proven experience working with international clients and understanding their unique needs. Education: BCA/MCA/MBA/B.Tech (CS). Attention to Detail: High level of accuracy and attention to detail. Problem-Solving: Strong problem-solving skills and ability to think creatively. Preferred Qualifications: Experience with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads). Familiarity with SEO and content marketing strategies. Experience in a digital marketing agency setting. Benefits: Competitive salary and performance-based bonuses. Opportunities for professional development and growth. Flexible work schedule. Collaborative and supportive team environment. Expected Work Calendar Monday to Friday (IST Working Hours) #hiring #digitalmarketing #googleads #seo #jobs #jobalert #nowhiring #hashtag #job #gethired #jobopening #hiring #joinourteam

**Hiring Managers: Let's Clarify What a PPC Specialist Does** When hiring for digital marketing roles, it's essential to understand the specific responsibilities involved. 1. **Strategy and Campaign Execution**: This role focuses on strategizing and executing campaigns, not designing ads. 2. **SEO Management**: Search Engine Optimization is crucial, but it is a separate function that centers on improving organic rankings rather than managing paid advertisements. 3. **Email Marketing**: While Pay-Per-Click (PPC) can complement email campaigns, email management requires distinct skills. 4. **Content Creation**: PPC specialists work with content creators but are not responsible for producing blogs or videos. You may be looking to hire a one-person digital marketing team. However, PPC marketing is a specialized role focused on managing ad budgets, targeting audiences, analyzing campaign data, and delivering measurable results such as clicks, leads, and sales. By assigning unrelated tasks to this position, you risk diluting its effectiveness and jeopardizing the success of your paid campaigns. Let’s respect the expertise involved: PPC demands dedicated time, specialized tools, and knowledgeable professionals to achieve optimal results. To maximize return on investment (ROI), it's crucial to trust specialists to concentrate on their respective domains. Start the hiring process on the right foot by crafting an accurate job description! #PPCSpecialist #DigitalMarketingTips #HiringRight #PayPerClick #MarketingCareers #JobDescriptions #PerformanceMarketing #ROI #MarketingRoles #SpecialistHiring

PPC SPECIALIST #ppcspecialist #ppc #googleads #digitalmarketing #googleadwords #payperclick #onlinemarketing #adwords #google #ppcmanagement #ppccampaign #socialmediamarketing #facebook #marketing #seo #onlineagency #paidads #advertising #ppccompany #facebookads #googleadsexpert #priznaniamarketerov #online #marketingagency #india #job #digitalmarketingexpert #jobringer

I hate the idea of clocking hours at work. You shouldn’t be judged by the time you put in, but by the quality of what you deliver. The pressure of feeling “watched” is counterproductive and stifles creativity. What really matters is the end result. At AiHello, we’re laser-focused on results. From top to bottom, there’s zero emphasis on time tracking. It simply doesn’t exist. We’re all about bringing genuine value to the table, while being flexible with how and when we work. That’s what makes this place special. We’re hiring PPC specialists. Want to be part of one of the fastest-growing agencies in the space? DM me or comment below to apply. But don’t just apply—tell us why you’d be a great fit and how you can add value. Less than 1% make the cut, so make sure you do your best.