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Key EMARKETER stat: Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores. But younger consumers are more likely to buy online than older consumers, according to March 2024 data from Ipsos. Beyond the chart: 39% of US consumers 55 and older buy beauty products in-store from discount or warehouse retailers. But for younger consumers, this behavior is less likely, while buying products online to pick up in-store or on social media is more likely. US beauty shoppers are most likely to discover new products shopping in-store, according to our November 2023 survey. But when purchasing new products, US beauty consumers are most likely to buy via retailer websites and apps, per the same survey. #beauty #personalcare #omnichannelretail #consumerinsights
