Earlier today we at New West End Company launched our evolved insights programme, which I am incredibly proud of, so I wanted to reflect on the journey.
First of all, none of it would have been possible without the support from Paddy Gamble and Tom Rollinson from Colliers , both of whom deserve a lot of credit for the hard work into realising a truly groundbreaking insights product.
Secondly, I wanted to speak of our overall vision: when we talk about the London’s West End’s success, eventually it all comes down to people who go there, who live there, who work there, who shop there. And you can’t really understand people through a single lens. No matter what anyone tells you, there is no single number or KPI, no matter how compelling, that will explain people and how they make a place thrive.
It’s not just #footfall, not just #turnover, not just #dwelltime, not just sales productivity, not just sentiment, it’s all of those things together and more on top.
And then you’ve got to make a sense of it all by weaving a compelling story of what it all means that will resonate with different audiences (many stories, actually).
Insights is the art of telling meanigful stories, and boy we’ve got a rich story to tell!
All New West End Company BID members get free access to something really amazing.
https://lnkd.in/g7UK-Nym
Have a look.
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1moThanks so much for joining us🚀