🏄‍♂️ Scott Leese’s Post

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Fractional CRO + GTM Advisor | 12 🦄s | 11 exits | 6x Sales Leader | 5x Founder | 3x Author | Helping founders and revenue leaders win

Here’s how you can shorten your sales cycle from 6 months to 6 weeks. I spent years thinking long sales cycles were a boring part of doing business. Months of back-and-forth, endless meetings, and nail-biting delays for decisions. It was exhausting. Then I came across a game-changing strategy: 𝟭) 𝗤𝘂𝗮𝗹𝗶𝗳𝘆 𝗿𝘂𝘁𝗵𝗹𝗲𝘀𝘀𝗹𝘆 𝘂𝗽𝗳𝗿𝗼𝗻𝘁:    - Ask tough questions early    - Walk away from bad fits fast 𝟮) 𝗦𝗲𝘁 𝗰𝗹𝗲𝗮𝗿 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁:    - No more "We'll be in touch"    - Schedule the next meeting before ending this one 𝟯) 𝗚𝗲𝘁 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱:    - Limited entry points means limited access    - Multi-threading creates internal urgency you don’t have to fake 𝟰) 𝗢𝘃𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁:    - Quantify impact at every stage    - Share case studies and success stories regularly 𝟱) 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆:    - Anticipate common concerns and attack    - Prepare responses in advance and deliver with confidence and clarity The results? My average sales cycle dropped from 6 months to just 6 weeks. But here's the catch: Not only did deals close faster, but my close rate actually improved. Turns out, a more efficient process builds momentum and excitement. Now, I'm not saying this will work for every business. But if you're tired of deals that drag on forever, give it a shot. You might be surprised at how quickly things can move when you intentionally speed up the process. What's your biggest challenge with long sales cycles? Drop a comment below - I'd love to hear your thoughts and share more specific strategies. #salestips

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Craig Pickford

My vulnerability, for your Professional well-being | Building a community that nurtures professional well-being.

5d

This is gold Luca Garcez! 🏄♂️ Scott Leese thank you for sharing - you've summarized this perfectly. Previously implementing just number 1, 2 and 3 you've mentioned above had reduced my sales cycle by 30% - and they are honestly so easy to implement if you just keep consistent! 🤯 Do you have any tips on quantifying impact without direct customer feedback being available ?

David Fox

Customer-Centric CRO & Revenue Architect | Scaling Early-Stage & High-Growth SaaS | Profitable, Mission-Driven Growth for Founders, VCs & PEs

5d

Great framework, Scott. Especially getting to the “no” fast. Expanding on “multi-threading” - understanding each stakeholder’s success criteria (quantitative and qualitative) is one of the best ways to accelerate deals and increase ACV. If the problem costs the business $1.2M/yr, your process in accelerating the cycle just gave them back ~$450K to reinvest elsewhere. Win win.

Anthony Natoli

Senior Account Executive @ LinkedIn | I post about sales, mindset & personal development in sales based on my real-life experience

5d

Go Bills

Ned Arick

Chief Revenue Officer | Attyx

5d

Bro the amount of folks that don't do #2 is insane to me. I genuinely don't mean to be rude by missing emails or follow ups, I just don't have time if you're not on my calendar.

Mor Assouline

Founder @ Demo to Close / Sales trainer & coach for SMB AEs and SaaS companies that want to sell better & close larger deals / 2X VP of Sales

5d

Around the next steps piece, most AEs wait until the end of the call to think of the next steps. They need to go into a call knowing what next steps they plan on pulling. In real estate, they call this an exit strategy. Don't go into a deal without knowing how you'll get out. Don't go into a sales call without knowing what will happen next.

Kerry Curran, MBA

Revenue Growth Architect | Go-To-Market Expert | B2B Marketing and Sales Expert | Industry Analyst | Podcast Producer & Host | Content Creator | Executive Board Member

5d

These tips are spot on, 🏄♂️ Scott! Your first recommendation alone, 𝟭) 𝗤𝘂𝗮𝗹𝗶𝗳𝘆 𝗿𝘂𝘁𝗵𝗹𝗲𝘀𝘀𝗹𝘆 𝘂𝗽𝗳𝗿𝗼𝗻𝘁: - Ask tough questions early - Walk away from bad fits fast Would change the trajectory for so many leads sitting in the pipeline and drive overall revenue growth. A strategic discovery call is so critically important. Thanks for sharing your advice!

As with most of your advice 🏄♂️, this is clear and concise, reps should find this simple, yet most make it more complicated. I’d add, when providing case studies, make sure they are relevant and specific & don’t talk about features they don’t need to show how robust a solution. Unnecessary flex.

Rusty Stapp

Fractional Revenue Leader Winning Complex Sales Cycles | Fractional Chief Revenue Officer (fCRO) | fVP Sales | fVP Business Development | Cyclist

5d

Couldn't agree more with #1 on qualification and I take it a step further and continue to qualify throughout the cycle. Things can change at the customer or the market that may take that great ICP aligned deal into bad territory. Don't get caught up in the fallacy of sunk costs.

Brandon Metcalfe, EA

SaaS Sales Executive | Tax Compliance SaaS Specialist | Sales and Use Tax Expert

5d

Love this framework. One change I made that cut my close time fits in maybe your 4 and 5. I helped identify roadblocks they will run into once started.

Alex Galert

Helping HERO Founders With Over 10,000 Hours of Expertise - Build $20M Startups in 24 Months with AI and Blockchain—Maximize Control, Scale Efficiently, and Create Your Legacy.

5d

🏄♂️ Scott Leese Interesting approach, but what about building trust and strong relationships? Rushing might overlook deeper customer needs or cause buyer's remorse. Six weeks sounds great, but is it always about speed over quality? How do you ensure comprehensive understanding without the traditional timeline?

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