Scott Smith’s Post

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Product Leader | Strategic Growth | Innovative Customer Experiences | High-Impact Leadership | (ex FanDuel)

Why does Product Strategy and Product Roadmap get interchanged by some? They are distinct tools needed to support the team... Teams and products will have differing levels of success based on how they approach both. 🔹 PRODUCT STRATEGY Think of it as the North Star guiding your journey. ➔ Long-term goals. Years ahead. Think big! ➔ Big picture stuff: goals, target audience, and what makes your product special. ➔ The "what" and "why" of the product's future journey. 🔹 PRODUCT ROADMAP Your detailed action plan, charting the course. There is not always going to be a direct shot path…and sometimes that path has roadblocks or changes along the way. ➔ Focuses on short to medium-term goals. ➔ Aligns teams on core problem to solve. ➔ Lays out potential solutions, enhancements, and milestones. ➔ Answers the "how" and "when” of reaching your goals. The strategy sets your destination; the roadmap charts the way there. Your roadmap turns your vision and strategy into a reality over time. Ready to turn your vision into actionable steps? Let's build roadmaps that lead to success! How do you align your strategy and roadmap? Share your thoughts below!

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