Scott Campbell’s Post

Interesting stats from a recent ConnectWise marketing survey of MSPs: 42% of respondents spend less than $10K on marketing Best-in-class MSPs only spend 1.8% of revenue on marketing Only 20% are fairly confident or completely confident in their marketing tactics "We spend about 6% on marketing. Other companies tend to spend 8% to 12% of revenue, that's more in line with expectations." - Angus Robertson, ConnectWise CMO at #ITNConnect 2024 Link to the report: https://lnkd.in/ewywyfj9

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Mark Sokol

CyberFOX is simple, affordable cybersecurity software that you start using on day one!

1mo

Marketing spend is really about so many factors. back in the day Salesforce spent 50+% and my days at a large MSP vendor it was like 28% - in the end it’s about what goals you are trying to get to, and the spend to get you there. Benchmarks are interesting but not something to strive to get to -

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Jami Mullikin

Marketing for Growth-Oriented Technology Brands. Running on EOS®. Creator of The Next 90™ B2B Marketing Model. Host of Inside The 90™ Podcast

1mo

Scott Campbell I was in that session as well as that data was very interesting. As advisors to clients, we need to educate on the value of marketing as a key investment to growth. If they're growing to slow, and spending too little, we need to show that correlation. Angus Robertson has a great grasp of the omni-channel approach required to market well.

Chuck Minguez

Empowering through Education @ONE2ONE | Digital Marketing Specialist | Meditation Teacher | Writer

1mo

Truly powerful stats. I was surprised by the 1.8% stat. Also, really great presentation.

Angus Robertson

Chief Marketing Officer

1mo

Thanks, Scott. Great to see you there!

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