SCL Professional’s Post

🚀 New Course Launch - Unlock Profit Potential: Merchandising Fundamentals 🚀 The Merchandising School, co-founded by industry experts Anna Whalley and Sarah Johnson, is thrilled to present Unlock Profit Potential: Merchandising Fundamentals—a 5-week online course crafted for product-based businesses aiming to achieve profitability and sustainable growth. Our expert-led sessions are packed with practical, real-world techniques to help you boost sales, reduce costs, and optimise cash flow. Each week, you'll receive an exclusive resource, hands-on guidance, and ongoing support to ensure you can apply these strategies directly to your business. Course Details: ▪ Duration: 5 weeks, one-hour sessions ▪ Day & Time: Thursdays at 10 am (starting January 30, 2025) ▪ Platform: Zoom ▪ Investment: £950 (including VAT) Course Schedule: ▪ 30/01/2025 - Strategic Production Planning: Boosting Efficiency and Managing Risk ▪ 06/02/2025 - Plan Your Path to Profit: Mastering Sales Forecasting ▪ 13/02/2025 - Mastering Stock Planning: Meet Demand, and Unlock Cash Flow ▪ 27/02/2025 - Maximising Profit: Mastering Margins and Pricing Strategies ▪ 06/03/2025 - Profit-Driven Trading: Boost Sales, Reduce Risk With over 40 years of combined experience working with top retailers like ASOS, Matalan, and PrettyLittleThing, our founders are committed to equipping you with merchandising fundamentals that empower your business to thrive. Let us help you unlock your full profit potential! Secure your spot today and start 2025 with the strategies that will transform your business. https://lnkd.in/eyTidZ4i #MerchandisingFundamentals #RetailMasterclass #UnlockProfitPotential

It's already February so your brand cascades and retailer sell in days are going to be here before you know it. Now is a great time to start building your category led sell in story! Retailers want to see: 💷 Your products are going to sell 📈 Your products are going to add value to the overall category Not sure where to start? Check out my online course, I'll coach you through each step to create a compelling story that will get buyers excited about your brand and get your products on the shelves. There's also a free checklist, so you can make sure everything is included! Check it out or drop me a message for more info. #fmcg #sales #categorymanagement

4 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐀𝐧𝐜𝐢𝐥𝐞𝐨 2024 𝐓𝐫𝐚𝐯𝐞𝐥 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 🔄 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐕𝐚𝐥𝐮𝐞: Rethinking partnership models to foster mutual benefits beyond traditional commissions. 🎯 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Identifying a company's position in the market is essential for revenue enhancement. ⚙️𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭: Enhancing merchandising strategies is essential for boosting conversion rates. 💡 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Creative product positioning can improve conversions, maintaining product integrity. Watch the video interviews 👇

One thing you can be sure of, people will love to pick up branded merchandise at events! My latest webinar clip dives into "Networking for Opportunities - 7 Things You Can Do at an Event: Branded Merchandise - 2024." #NetworkingTips #BrandedMerchandise #EventMarketing #PublicSpeaking #WebinarClip #ProfessionalGrowth

Managing retail signage for multiple locations can be challenging ... but what if it didn't have to be? With Colateral®, you can streamline your in-store marketing planning with a centralized tool, ensuring consistency and compliance across all your stores. Read about how our innovative tool can work for your business.

I’ve spent a lot of time over the last couple of months helping clients prepare for their cascade season. All the tips and tricks I share with them are incorporated into my online course, so it’s a great place to start. Drop me a message if you want to know more 😎 Please share with anyone you think will find it useful! #fmcg #grocery #categorymanagement

Retail Training Strategy isn't just about the transaction, it is about enhancing the #customerexperience and building Brand Advocates long into the future. Your respoinsibility as a brand is to create a connection with the front line staff selling your product to create product knowledge experts that help break the tie and turn your customers into BRAND ADVOCATES! Don't be short sighted, Sales Retention is the metric! #HalightLMS #RetailTraining #RetailLMS #RetailTraining #Learning #Sales #RetailSales #eLearning #MorningCoffee

Do you have a clear understanding of what you need, to deliver your marketing strategy...but don't know how to identify the roles within your team to make it happen? 😰 You need to consider factors such as budget, workload, project scope and desired level of expertise 🙌🏼 If you haven't already, join Fabric today and gain access to our masterclass going live tomorrow all around marketing roles and responsibilities & structuring your marketing team 👋🏼 https://lnkd.in/e6yE5ASh #structingmarketingteam #marketingroles #marketingcareer

👀Communicating your brand at every touch point for the customer is crucial. Hosted by one of our mentors- Laura Bevan- and Jessica Banks from Oak Creative Design. In this masterclass you will understand how you can engage your customer with your brand and boost sales! This is a must for food and drink producers, growers and retailers, who each have a unique story to tell. Book here: https://ow.ly/jFjO50QIFqy

Consistent brand collaboration and training on Atobi boost sales by 19.6% (taken from a recent case study with our friends at Intersport NL). So, what’s stopping more retailers from embracing this approach? Here’s how smart retailers are getting ahead: 1️⃣ Stop flying blind. Successful retailers plan their training calendar with brands. Keep high-priority products on every team member’s radar by delivering a steady stream of engaging content all year round. 2️⃣ Leave the lifeless PDFs behind. Store staff don’t need more static content; they need something that sticks. Give them interactive, memorable training – quizzes, challenges, hands-on tools – if you actually want to see results. 3️⃣ Data doesn’t lie. Use it. The numbers tell you which stores are thriving and who needs backup. Spot the gaps, celebrate the wins, and make smarter calls that fuel growth. Three steps. Big results. Is your team ready to step up?