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As the academic year unfolds, business schools must navigate the constantly changing social media landscape. 📣📱 To maximise their impact and steer clear of outdated approaches, it's crucial for these institutions to refresh their strategies. So, what should business schools stop doing, and where should their focus shift? 🤔 Our Social Media Executive, Megan-rose Vince, shares insights on what to steer clear of and what deserves attention, particularly in regard to ever-changing apps. Here’s some of her guidance: 👎 𝗔𝘃𝗼𝗶𝗱: Overly promotional content  Long, text-heavy posts 👍 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲: Authentic storytelling  Interactive content Curious about which platforms you should be focusing on? You’ll find all the details in Megan’s blog!💡 By dropping old methods and adopting a more engaging approach, business schools can improve their social media presence. Staying adaptable and forward-thinking will help keep the social media strategy effective as trends change.   Want to learn more about how your institution can make the most of its social media? Read more here! ⬇️ https://lnkd.in/eJ_ipjVM #BlueSkyEducation #BusinessEducation #SocialMediaTrends #SocialMedia

I just think it's delightful TikTok saw the value in helping kids get ready for school and decided to produce a comprehensive marketing guide for brands. Like, dang, TikTok, you and me got a mixed relationship, but this is pretty fresh. Shoot, I was a good student, maybe I'll make back-to-school content. Why not? Kids like writing, editing, and project management tips. It's their favorite thing. "With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their latest offers and promotions. And for many, TikTok will be a key platform. To help with this TikTok has published a new Back to School campaign guide to help inform your strategy, and equip you with the right knowledge to put your best foot forward with your seasonal promotional push."

Creating a content calendar for our school's Instagram page has been an eye-opening experience. I've learned that it's not only a valuable planning tool but also a fun and rewarding process that any marketer can benefit from. First and foremost, making a content calendar gives you a clear roadmap of the path you're going to take. It helps in organizing ideas, scheduling posts, and ensuring consistency in messaging. Knowing what to post and when to post it provides a sense of direction and purpose to our social media strategy. One of the most significant things I learned is that creating a content calendar allows for advanced research and preparation. By planning ahead, we can gather information, brainstorm creative ideas, and align our content with upcoming events or themes. This foresight helps us stay ahead of the game and ensures that our posts are relevant and timely. Sure, crafting a content calendar takes time and effort, but the satisfaction and productivity it brings are truly worth it. It feels empowering to see our content plan laid out in front of us, knowing that we're prepared and organized for the weeks ahead. Moreover, I've learned the importance of balancing time and staying consistent with the theme of our page. It's not just about posting content randomly; it's about curating a feed that reflects our school's values, interests, and goals. Consistency helps in building a strong brand identity and fostering engagement with our audience. In conclusion, making a content calendar has taught me valuable lessons in planning, organization, and consistency. It's a tool that not only streamlines our social media efforts but also fosters creativity and strategic thinking. I'm excited to see how our efforts will contribute to the growth and success of our school's Instagram page. #ContentCalendar #PromotionMix #Organization #Advertising #BYUH Tserennyam Sukhbaatar Tutehau Hunkin

If there is one platform that education brands must leverage in 2025 then it's.. .... . . . Instagram If you are an education brand looking to maximize its potential on social media through effective marketing from now and beyond, you must leverage Instagram. Here's exactly why; Visual learning: Instagram favors visual content format , from engaging infographics to interactive video lessons, making complex information easily digestible by the audience. Engaged community: With features like reels, live Q&A sessions, stories and more, Instagram enables education brands to deeply connect with students and educators thereby building an interactive learning community. Instant access. Instagram streamlines the enrollment process by allowing users to incorporate links in their stories and posts, allowing potential students to easily access course information. Ready to transform your educational marketing? Drop me a DM to explore how Instagram can elevate your brand and connect with your audience in 2025. #EducationalMarketing #InstagramforEducation #VisualLearning #Engagement #EducationalContent

#CaseStudyAlert - How ASCD + ISTE leverage SmartBrief newsletters for maximum impact in the education sector 🚀 Looking for a partnership success story that shows how to connect with the right audience? Our latest case study breaks down how ASCD + ISTE increased audience, found new revenue streams, and expanded the reach of their custom content in the education sector. Why read it?  * Learn how they boost audience and engagement  * See how their newsletters continue to elevate their organization as a thought leader in the education space * Discover their secret that leads to over 7,000 clicks per month back to their website while allowing ASCD + ISTE to pivot resources to creating new content! Plus, it might just give you the inspiration you need to rethink your content strategy. After all, who doesn’t want results that make you say, “Wow, that worked!” Check it out, and don’t be surprised if you’re SCHOOLED on a few new tricks. 👉 https://lnkd.in/gWFmuhpC #B2BMarketing #ContentMarketing #CaseStudy #EducationMarketing #FutureB2B #MarketingTips #DadJokes

As many know, partnerships are near and dear to my heart. Check out how SmartBrief helped ASCD boost audience engagement and hit their revenue goals in our new Future B2B case study. #RevenueGrowth #AudienceEngagement #Education #CaseStudy

Check out how the latest case study by Future B2B and see how SmartBrief was able to help ASCD reach their audience, revenue and engagement goals. #revenuegoals #education #audiencegrowth #casestudy

Gen Z isn't resonating with your Higher-Ed Marcom Content 😳🚨 How can we better ensure a video is truly engaging for prospective students? It boils down to knowing their daily preferences. 🎥 For higher-ed marketers aiming to captivate Gen Z, it's crucial to match their pace. Fast edits, dynamic B-roll, and vibrant visuals are expectations now. This generation thrives on quick, engaging content that should mirror their daily media consumption. 🍽 Conversely, this same understanding could be used when thinking about targeting a different, older demographic. The flashy, fast-paced approach probably won't resonate the same way. Understanding these nuances is key to crafting content that not only reaches but deeply connects with prospective students considering college. 🎯 Tailoring your program videos, campus tours, and social ads to the unique tastes of Gen Z can dramatically boost engagement and interest in your college or university. It's not just about "creating" videos; it's about creating them the right way. 🌟 Eager to dive deeper into audience-centric content strategies for higher education? Let's start a conversation. DM me or check out our website! #marketingstrategy #videoproduction #highereducation #highered

📅 Day 23: The Power of Content Marketing for Schools ✍️📚 Content marketing is more than just a buzzword—it’s a powerful tool to position your school as a trusted leader in education. Here’s how it can transform your school’s outreach: 1️⃣ Showcase Expertise: Share blogs, videos, and guides about your innovative teaching methods, academic achievements, and extracurricular programs. This builds credibility and trust. 🏫✨ 2️⃣ Engage Parents: Informative content—like tips for choosing the right school or parenting advice—keeps parents engaged and positions your school as a thought leader. 📝🤝 3️⃣ Boost SEO: High-quality, keyword-rich content helps your website rank higher in search engines, making it easier for prospective parents to find your school. 🔍📈 4️⃣ Highlight Unique Programs: Use content to explain the benefits of your specialized programs, such as STEM initiatives, arts curricula, or sports facilities. 🎨⚽ 5️⃣ Strengthen Social Media Presence: Share engaging content on platforms like Facebook, Instagram, and LinkedIn to attract more followers and drive meaningful interactions. 📱🌟 6️⃣ Drive Admissions: Valuable content—like virtual tours, alumni success stories, and testimonials—encourages parents to explore your school further and inquire about admissions. 🏆📥 7️⃣ Create a Community: Content marketing fosters a sense of belonging, encouraging parents, students, and alumni to share and engage with your school’s updates. 🌐🎉 💡 Ready to unleash the power of content marketing for your school? WhatsApp us at 9128634164 to create a strategy that works for you. 🚀 #ContentMarketing #SchoolMarketing #GulfSchools #Education2025 #SEO #DigitalMarketingAgency

I am pleased to announce that I have successfully completed the Content Marketing Basics course with Great Learning. This course has provided me with a comprehensive knowledge of content marketing and strategy development. In the stimulation I: * Gain insight into user behaviour and how it affects content strategy. * Learned the differences between advertising and content marketing. * Developed skills in audience targeting and engagement. * Discovered various tools and techniques to improve content quality. #ContentMarketing #GreatLearning #ProfessionalDevelopment #MarketingSkills