ScaleSurge’s Post

Trust the Process in Your B2B Marketing Journey! We're a quarter into the year, and I know how tempting it is for the higher-ups to want to switch gears if the numbers aren't singing the tune we hoped for. But here's the thing: great marketing, like fine wine, needs time to mature. SEO, meticulous copy iterations, and comprehensive marketing strategies unfold their potential over time. Jumping to conclusions without giving your campaign a solid 90-day runway means missing out on genuine insights and opportunities for growth. At LZC Marketing, a dedicated B2B HubSpot Agency, we're witnessing the fruits of our labor more than 90 days into our consistent push. In the initial 60 days, I wasn't even sure our website was online, but now, every two weeks, it feels like we hit a new milestone, a testament to our strategy and execution. To my fellow marketers embarking on the next quarter: if your strategy is robust, your execution timely, and your KPIs are closely monitored, take a moment to breathe and trust the process. The path to achieving significant milestones isn't always linear, but with dedication and patience, success becomes a possibility and a reality. #B2BMarketing #HubSpotAgency #MarketingStrategy #TrustTheProcess #PatiencePays #LZCMarketing

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LeadPal - Lifetime Deal at One-Time Cost $39 | Create smart lead generation & viral leads campaigns that allow 1-click opt-in of verified email addresses in just 60 seconds or less. Use LeadPal to generate email leads from: Facebook, Twitter, LinkedIn, Amazon, Yahoo, Apple, Google & Microsoft. Connect & sync leads with major ema. ✔️ Create smart lead generation & viral leads campaigns that allow 1-click opt-in of verified email addresses ✔️ Connect & sync leads with major email marketing tools 🔥 Alternative to LeadPages Linktree OptinMonster Poptin 📢 Best for Content creators Marketers Small businesses ⚙️ LeadPal - Generate and sync verified email leads | AppSumo 👉 Visit The Lifetime Deal: https://lnkd.in/eNCyPg3m

LeadPal - Lifetime Deal at One-Time Cost $39 | Create smart lead generation & viral leads campaigns that allow 1-click opt-in of verified email addresses in just 60 seconds or less. Use LeadPal to generate email leads from: Facebook, Twitter, LinkedIn, Amazon, Yahoo, Apple, Google & Microsoft. Connect & sync leads with major ema. ✔️ Create smart lead generation & viral leads campaigns that allow 1-click opt-in of verified email addresses ✔️ Connect & sync leads with major email marketing tools 🔥 Alternative to LeadPages Linktree OptinMonster Poptin 📢 Best for Content creators Marketers Small businesses ⚙️ LeadPal - Generate and sync verified email leads | AppSumo 👉 Visit The Lifetime Deal: https://lnkd.in/eimeVXJ4

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You don't need ads to get more leads... You don't even need a landing page 😱 What you need is a system. A system that can take cold traffic and turn it into qualified leads that actually turn into buyers. Predictable. Consistent. Scalable. That's what we do for our clients. We build their Lead Machine System, then run ads, and optimise the funnel. If you want to see how we've done it for one of our awesome clients, Ben, check out the below 🔽 -- Alisha Conlin-Hurd 🔥 👆 I've launched 600+ funnels, landing pages & marketing campaigns in 120+ niches. Follow me if you want the proven lead generation strategies working right now to scale B2B & High-Ticket B2C companies with ads & funnels. Video Launch Descript + email copy

Google's rumored to make an offer to buy Hubspot. Why? Just look at what Google's been doing to cold outbound: ✅ "Google wants to make your email inbox 'less spammy.' Here's how." ✅ "Google is making big changes to prevent Gmail spam" ✅ "Gmail to enforce harsher rules in 2024 to keep spam from users’ inboxes" Remember: 77.8% of Google's 2023 revenue came from ads. AKA. Inbound. ==== Now, what was Hubspot's claim to fame? ✅ "Cold calling is dead" ✅ "Inbound marketing" ✅ Practically inventing the MQL AKA. Inbound. ==== The more ineffective outbound is, the more people will need to rely on other channels, namely inbound. And when every day a new robo-email tool lets you send 5000 bad personalized emails -- another tool (or behemoth) will try to stop you. The lazy sellers will get caught in the fray. The smart sellers will climb higher on the leaderboard. Make the calls. Spot the things only a human can spot. Ask the customers for the referrals. Do the things the lazy sellers won't do. #sales

Valued at $270B in 2023, the global market for managed services is set to skyrocket to $878.71B by 2032 🚀 That’s a lot of opportunity for growth—but to tap into it, you need more than just great services. To onboard new clients, MSPs must actively promote their services. And just like any B2B company, MSPs can leverage powerful tools like: • Social media marketing • Email marketing • Google Ads • Inbound & content marketing • Word-of-mouth & direct selling • And much more! Each MSP is unique and so should be your marketing approach. If you haven't already created a tailored marketing strategy, take this as your sign to start! #Syncro #MSP #ManagedServices #MSPGrowth #B2BMarketing #ITServices

Marketing Pop Quiz! 1. What is the average cost per B2B lead via google ads? $370 2.On average, what percent of these leads become opportunities? 4.7% 3. What percent of marketing leads go untouched or enrolled into a generic drip campaign after 30 days? 73% Do you ever feel like you're throwing away money you've already invested? We’ve helped a ton of SaaS companies enrich and engage all of their HubSpot leads with hyper-personalized messaging for each segment. Let's transform those stale leads into active opportunities 💪

This is a look at website traffic for a niche B2B client that hired us to help with marketing in 2022. When they hired us they had no pipeline (no CRM or sales process) and no consistent marketing efforts. Throughout 2022, we took them through our OTM Path to Growth Process to define their market position and overall strategy, and then we worked to get them up and running on HubSpot. From there, we worked with their sales team to establish a repeatable sales process that could be supported by marketing. And then we launched a full-funnel marketing plan. In 2023, they had a record year - finally hitting their stretch revenue goal - and we were able to attribute 7% of all closed revenue directly to inbound marketing efforts. The lesson here? The results did not happen overnight. We did the hard work first: • We established a strategy that had leadership buy-in • We created systems and processes • We used technology to connect marketing and sales • We launched a plan and stayed consistent 👇 and then we watched it all work together to drive tangible results.