Stonerock Business Solutions’ Post

Here are some quick facts on Giving Tuesday 2023 to give you a sense of the impact: Total Amount Raised: $3.12 billion was donated by supporters in the U.S. alone, reflecting the power of community-driven giving. Number of Participants: Approximately 34 million people took part in Giving Tuesday this year, showing that global awareness and participation remain strong. Late-Day Donations: Some of the highest engagement came from emails sent after 7:30 p.m., with nonprofits leveraging last-minute pushes and urgency tactics to boost contributions at the end of the day. Top Channels for Donations: Email dominated as a fundraising channel, accounting for 55% of donations from digital campaigns. Social media and digital ads also saw high engagement. Average Gift Amounts: After a rise in 2022, the average gift size saw a slight dip this year but continued the general trend of larger individual contributions compared to earlier years. Read our blog post on the strategies for #GivingTuesday: https://lnkd.in/guaAM2uu

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