SAYALI S.’s Post

🚀 Unlocking the Power of Data: A New Era of Marketing 🚀 With privacy regulations tightening and third-party cookies crumbling, the spotlight is now on first-party and zero-party data! 🌟 🎯 First-Party Data: Directly gathered from interactions with customers on your platforms. Think about website visits, purchase history, and customer service engagements. 💬 Zero-Party Data: Voluntarily shared by customers, like preferences, feedback, and intentions. It's the data they WANT you to have! Why the shift? It's all about transparency and trust. In this new landscape, brands must earn their customers' data by providing real value. This means better experiences, personalized interactions, and more meaningful connections. ✨ Embrace the change, prioritize your data strategy, and build deeper, trust-based customer relationships. The future of marketing is here, and it's data-driven. 🚀 #DataDriven #Marketing #FirstPartyData #ZeroPartyData #PrivacyFirst #CustomerTrust #DigitalTransformation

Feeling overwhelmed by the cookieless world and data privacy concerns in marketing? Our CEO dives into the conversation in her latest video. Tune in to learn how we help our clients navigate these challenges and prioritize effectively.

In a privacy-first world, a customer-centric marketing approach is more crucial than ever. Worryingly, McKinsey found that approximately ONLY one-third of customers believe brands are using their data responsibly. This statistic highlights a significant trust gap and highlights the urgent need for brands to address how they collect and utilise customer data. My advice moving forward? Brands need to focus on transparency, ensure responsible data practices, and prioritise customer relationships to bridge this trust gap and foster long-term loyalty. So, how can companies measure the effectiveness of their data privacy initiatives? #DataPrivacy #FirstPartyData #Marketing

🔮 Once upon a time in the kingdom of Marketing…   Businesses relied on magical cookies that floated across the internet, gathering information about everyone they touched. But then, the landscape shifted—tech giants and new privacy rules made those cookies less reliable, leaving marketers in a tough spot. 𝘏𝘰𝘸 𝘤𝘰𝘶𝘭𝘥 𝘵𝘩𝘦𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘮𝘢𝘨𝘪𝘤?   That’s when wise marketers discovered a powerful secret: the best way to truly know customers was to listen to them directly and learn from what they willingly shared. 𝘛𝘩𝘪𝘴 𝘯𝘦𝘸 𝘮𝘢𝘨𝘪𝘤 𝘸𝘢𝘴 𝘤𝘢𝘭𝘭𝘦𝘥 𝘧𝘪𝘳𝘴𝘵-𝘱𝘢𝘳𝘵𝘺 𝘥𝘢𝘵𝘢.   Curious about how this discovery is transforming marketing? Lisa Bennett, Kaltura’s CMO, reveals all in her new Forbes article. Dive into the full story and let the kingdom of marketing flourish once more! 👇 https://lnkd.in/dhPSkgyB #ThoughtLeadership #FirstPartyData #DataStrategy #CustomerData

How brands can win in the privacy-first marketing era! #DataPrivacy2025 #MarketingInnovation #PrivacyFirst #DataStrategy #DigitalMarketing #ConsumerTrust #MarTech #FirstPartyData #CookielessFuture #MarketingTrends #DataEthics #CustomerExperience #DigitalTransformation #MarketingInsights #PrivacyMatters

The Cookie is Crumbling—Are You Ready for What’s Next? 🍪❌ With third-party cookies disappearing, marketers turn to first-party data—the information you collect directly from your customers. Why? Because it’s the most valuable and reliable data you can get ✅ Accurate insights from customer interactions. ✅ Privacy-friendly to keep you compliant. ✅ Actionable for creating highly personalized campaigns. This isn’t just a trend—it’s the future of data-driven marketing. Don’t wait to adapt. The sooner you embrace first-party data, the stronger your strategy becomes. #FirstPartyData

In a world where data privacy concerns are reshaping how consumers interact with brands online, it's time for brands to rethink their approach.   Gone are the days when "just following the data" could drive your marketing strategy. It’s time to blend the creative, ethos-driven approaches of traditional marketing with the precision of modern, data-driven insights. Read more here: #Marketing #DataPrivacy https://lnkd.in/ekBU_D7h 

📊 Is your data working for you, or is it just noise? In today’s data-driven world, collecting data isn’t the challenge—making sense of it is. Too many brands are overwhelmed by numbers without understanding the bigger picture. Here’s where many marketers slip up: - ❌ Focusing on clicks without understanding the entire customer journey - ❌ Using outdated, cookie-based attribution models - ❌ Neglecting a privacy-first approach - ❌ Treating marketing channels in isolation These mistakes can undermine your entire strategy. At Provalytics, we cut through the noise: - ✅ Transform raw data into actionable insights that give you a full view of your marketing landscape. - ✅ Say goodbye to cookies—our model respects privacy while delivering comprehensive insights. - ✅ Optimize across all channels, ensuring every touchpoint contributes to your success. Ready to make your data work for you? Download our 2025 Attribution Playbook today: https://buff.ly/3ZUxEg8 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies #Marketing #Fintech

Who else feels overwhelmed by the constant conversation around a cookieless world and customer data privacy? It's an unavoidable part of modern marketing that our UCL team helps clients prioritize effectively. From technology needs to understanding customer preferences, there's much to consider. Channels and techniques are no longer the only considerations when it comes to privacy and putting the consumer first. To acquire customers, you must combine effective marketing strategies with the right message at the right moment in the right location. As marketers, what strategies have you found most effective in adapting to this data complexity? #DigitalMarketing #Cookies #DataPrivacy

🔍 In 2024, a significant shift for marketers is underway as we adapt to changes in how we track advertising through third-party cookies. This evolution, driven by platforms prioritizing consumer privacy, is reshaping marketing strategies across industries. 🛡️ Consumer privacy is paramount in today's digital landscape. As technology advances, so do concerns about data protection and user consent. The move away from third-party cookies reflects a broader commitment to safeguarding consumer information while delivering personalized experiences. 💡 What does this mean for marketing strategies? It's a call to embrace innovation and creativity. Marketers will rely more on first-party data, fostering direct relationships with customers. This shift encourages authenticity, transparency, and value-driven interactions. 🌱 As we navigate these changes, agility and adaptability become key strengths. Investing in robust data management practices, leveraging AI-driven insights, and prioritizing ethical data use will define successful marketing initiatives. 🚀 Embracing change is not just a necessity but an opportunity. It's a chance to deepen customer trust, enhance engagement, and drive meaningful results. Let's embrace the future of marketing with a focus on privacy, personalization, and purpose-driven strategies. #MarketingTrends #ConsumerPrivacy #DataEthics #DigitalTransformation #MarketingStrategy #2024Trends