Savannah Hristov’s Post

I found this year's brightonSEO much better than the previous one I attended back in 2023. Here are a few insights and impressions: - Everyone understandably feels a bit clueless about SGE and the direction the search is taking - this uncertainty makes everyone anxious. The consensus is that the search experience and the industry are undergoing a shift and the search real estate is shrinking rapidly (to SGE and Google themselves monetizing more and more); - The keynote was brilliant — great storytelling about why operating only on data can lead to disastrous results, how marketing efforts often fail to 'justify' themselves, and how changing people’s perceptions about how they see the world is easier than changing the world itself. - LLMs and AI are used everywhere, and far beyond simply writing content: creating fake experts, categorizing keywords, interpreting search intent, vectorizing, creating a topical understanding of entire pages, and more. If you’re not taking advantage of it - you’re already falling behind. - With content being so cheap to produce, indexing has become a lot harder than it used to be. Refreshing and curating your existing content is gaining more importance; Add real media (like videos and photos) and real human experience to make it stand out; - Taking Google's word about backlinks is like taking a casino's advice on how to beat the house. - Other 'search engines' are stealing people’s attention — a great example is people using TikTok to get a cheesecake recipe instead of going through a 2000-word article that covers only the origins of the cake to get the ingredients list. The mismatch of what currently ranks vs. what the users actually want is causing other platforms (like YouTube and TikTok) to steal part of the search cake. - I found it annoying that the talk tracks were clustered the way they were — great talks surrounded by mediocre ones. The tracks should have had a clearer level of expertise and a better topical alignment. - It feels like the conference has outgrown the venue, which seems like a great success for the BrightonSEO team but not so great for the attendees with the endless queues and crowded space. - I had a chance to meet some amazing, kind, and smart folks and put faces to many names — thanks for making my time in Brighton great! If you’d like to have ☕/🍻 I’ll be attending a few other events this year: Digital Olympus Conference - 31 May, Eindhoven, Netherlands 🇳🇱 SaaStr Annual - 5-6 June, London, UK 🇬🇧 - although I will not attend the conference this year I’m local and will be at the side events; SEO Estonia - 12-14 June, Tallinn, Estonia 🇪🇪 Tekpon Awards - 17-23 Bucharest, Romania 🇷🇴 ___ I'm Michal Jackowski, founder of BacklinkManager.io, writing about SEO, link-building, tech & my company. Follow me + hit 🔔 to stay tuned.

VivaTech 2024 is right around the corner! In 2023, it attracted more than 150,000 visitors and this year's event promises to be even more successful. Where else could you find Bernard Arnault, John Kerry and Charles Michel in the same room? Today, in an interview with the journalist Marcio Strumiello, we discussed some insights on the reason why VivaTech is that big.  Let me share some highlights. ➡️ Key Highlights: 1. Major Media Presence: Major media world wide as CNN, Financial Times, Les Echos, and Nikkei will cover the event. 2. Relevant Thematics:    - Artificial Intelligence (AI): Dive into ethical considerations and the impact of AI on daily life and business. Leading tech companies like Google, Microsoft, Amazon, and Salesforce will showcase their innovations.     - Climate Tech: Explore sustainable technologies aimed at combating climate change and promoting environmental sustainability and green cities.    - Future Mobility: Discover the latest advancements in transportation technology, featuring companies like Mitsubishi, Toyota, Airbus, Audi, and Tesla.     - Digital Legislation and Cybersecurity: Gain insights into new regulations and best practices for data protection and online privacy.  3. On the future of AI:    - Social Impact: Learn about AI's societal transformation from media interaction to trust and responsibility.     - Healthcare: AI’s role in medical breakthroughs, featuring top experts from Sanofi, McKinsey & Company, and Abbott.     - Career Impact: Understand how AI is reshaping the job market and the importance of acquiring new skills.     - Cybersecurity: Discuss securing data and systems in an increasingly digital world.  4. Health Tech Innovation:    - AI in R&D: Sanofi explains the changes by AI-powered medical advancements and health tech innovations.     - Health for all: Case study of Galenica.ia and howhow AI is revolutionizing healthcare access in Africa.  5. Mobility of the future:    - Future Driving: Insights from Peugeot and Togg on the future of driving and mobility.     - Japanese Innovation case study: Sessions on Japan's cutting-edge mobility solutions, including contributions from the futuristic city Woven by Toyota and Tokyo's government.  6. Retail Sector Insights:     - AI in E-commerce: Sessions from industry leaders on the future of online retail and AI-powered marketing, including a talk from Rajat Taneja, President of Technology at Visa.    - E-commerce Trends: Discussions on emerging trends and customer engagement strategies featuring experts from Visa and other leading companies.    ➡️ Attention: Networking Opportunities! I will be attending and co-hosting a series of events organized by FBE France - Brésil Empreendedores (FBE):  networking events, roundtables, and summits, including a special focus on Brazil-France innovation. Interested in any of those topics? Let’s connect!     #VivaTech #TechTrends #FBE #InnovationInAction #BusinessFrance #CCBF

Imagine stepping into a bustling marketing conference—hundreds of people, countless sessions, and an overwhelming agenda. You’ve got just a few days to make it count. But what if you could turn this chaotic experience into a strategic advantage, effortlessly connecting with the right people and walking away with actionable insights? This is where AI steps in. Before the event, AI helps you craft a personalized itinerary—starting sessions, pinpointing key speakers, and identifying people you must meet. On-site, AI takes care of the details, transcribing sessions and recommending real-time connections based on your goals. And after the conference? AI organizes your takeaways and even drafts follow-up messages, ensuring no opportunity slips through the cracks. By combining cutting-edge AI with your personal touch, you don’t just attend a conference—you dominate it. And the result? Real, measurable growth for both you and your business. #MarketingStrategy #AIinMarketing #ConferenceSuccess #Networking #BusinessGrowth #AItools #MarketingInnovation #MarketingTech #DigitalTransformation.

𝗧𝗼𝗽 𝟱 𝗙𝘂𝘁𝘂𝗿𝗲-𝗣𝗿𝗼𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 The Web Summit in Lisbon last week was a goldmine of insights for future-proofing businesses in a rapidly evolving digital world. I attended inspiring talks from some of the biggest global companies, all centered on rethinking your digital strategy and staying ahead of the curve. I’ve consolidated the top takeaways into 5 lessons that any business can incorporate into their digital strategies. 👉 Swipe through the carousel for future-proofing your business strategy: 1️⃣ Move from transactions to meaningful dialogue. Customers don’t just want to buy, they want to connect with brands that truly understand them. Responding to their needs in real-time and building authentic conversations can create a loyal community. The era of one-way communication is over; it’s time to listen and engage as much as you sell. 2️⃣ Understand customer intent like never before. It’s not enough to just be present across platforms; you need to meet customers where they are, both physically and emotionally. By understanding their mood and intent, you can deliver personalized experiences that resonate and convert. 3️⃣ Co-create with your customers and partners. Collaboration creates lasting value. By co-creating solutions with your customers and partners, you reflect their unique needs and vision. When customers feel like stakeholders, your brand evolves from a product into a community. 4️⃣ Embrace friction to build memorability. Removing all challenges removes the magic. A little friction encourages customers to think, engage, and value the experience more. Strike the right balance—too little friction leads to passivity, while too much creates overwhelm. 5️⃣ Leverage AI as a present-day business essential. AI is no longer just the future, it’s transforming businesses today. From demand forecasting to hyper-personalization, AI optimizes operations and deepens customer relationships. Unifying enterprise data and prioritizing quality projects will help you unlock its full potential. 💡 Which of these lessons resonates most with your business strategy? Let me know in the comments. I’d love to hear your perspective! 🔗 𝘍𝘰𝘭𝘭𝘰𝘸 𝘮𝘦 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. #websummit #digitaltransformation #digitalstrategy #businessinnovation #customerexperience

🌟 Reflections on Web Summit 2024 🌟 Just wrapped up an incredible experience at Web Summit 2024, and wow, what a massive event! I must admit, I was overwhelmed in the first two days—there's just so much going on! From numerous exhibitions to engaging meetups and night events throughout the city. The diversity of topics covered was impressive, but navigating the schedule was a bit tricky if you wanted to hear about different subjects across various stages. If you're attending primarily for speakers and marketing insights, I’d recommend considering a more specialized marketing event. The talks here are brief—averaging around 20 minutes—so don’t expect a deep dive. There were plenty of panels and fireside chats, but I really missed the depth that keynotes typically offer. Here are some key takeaways I’ll be reflecting on: 1. CMOs must focus on growth first! Establishing a clear purpose for the brand is essential. It’s about adopting a business mindset—beyond just crafting catchy slogans. 2. Give brand place in culture. A brand platform can encompass so much more than just advertising. 3. Innovation is not about refining the past; it’s about shaping the future. We need to stop solving yesterday’s problems and start designing tomorrow’s opportunities. 4. Social search is a growing trend. Try searching for your next travel destination on TikTok instead of Google to get real opinions from real people. Everything we do is increasingly influenced by social platforms at each stage of the decision-making process. 5. AI is a huge topic with rapid developments across all fields. However, there was significant discussion around the need for safety regulations in AI. It will be interesting to see how this critical topic evolves moving forward. Overall, Web Summit was a whirlwind of inspiration and learning. Looking forward to integrating these insights into my work and seeing how they can drive meaningful impact! 🚀

"We all dream of making changes. Experimentation specialists do this to websites and campaigns. Every single day." This quote has stuck with me for over a year now. It was Simone Neeling who took the stage at Growth Marketing Summit in 2023 with these words. It was quite a pivotal experience for me. I've been lucky to attend conferences both in Denmark and Europe, but it was special travelling alone to a new city, but entering a hall of passionate experimenters and CRO people. Networking, getting inspiration, and slamming drums. Yes - there were drums. 🥁 Other memorable moments from last year was: Daphne Tideman using a lemon to explain the importance of sticking to the program when experimentering. "One squeeze barely gets any drops, repeat squeezes gets the juices flowing!" Colin McFarland talked about how experimentation is "the special sauce turning all the raw ingredients into supercharged innovation." And due to this holistic need for involvement when experimentating, Marianne Stjernvall rightfully chimed in that "it's not the rest of the organization that needs to adapt to experimentation. Experimentation programs needs to adapt to the organization." Stakeholders are not antagonists to an experimentation program. "Get them involved!" like Gabriel Beck and Robert Weller shouted. Because as Ton Wesseling claimed: "Experimentation is not about doing more, but doing things right." Since taking the flight home last year, I knew I had to return. And in less than a week the doors open to the 2024 edition. 👏 And I can't wait! 👏 Will I see you there? #experimentation #growthmarketing #cro #GMS24 𝘏𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘩𝘢𝘴𝘩𝘵𝘢𝘨 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳, Julia Rumpf

📯 📯 📯 Calling all Services, Retail and Consumer Experience Scholars, The Services, Retail and Consumer Experience Track is now open. This track encourages submissions of conceptual and empirical papers focusing on services, retailing and customer experience. We invite papers on pioneering and thought-provoking research taking a wide range of theoretical lenses and methodological approaches. We welcome papers that cover, but are not limited to, the following topics which may focus on business-to-business or business-to-consumer perspectives: 🔔 emerging concepts and developments in transformative service research service robots and smart services 🔔 artificial intelligence, immersive technologies and hybrid service encounters 🔔 B2B, B2C and C2C services and experiences 🔔 wellbeing and value co-creation 🔔 sustainable services and service operations and sustainability service ecosystems 🔔 actor-to-actor engagement 🔔 design of services, experiences and retail scapes 🔔 retail concepts of the future 🔔 improving public service access and experience 🔔 customer experience management and customer journey 🔔 service design research on frontline employees, especially in light of the emerging technologies of the fourth industrial revolution Track Chairs: Sanjit K. Roy, Gauri Laaud, PhD, Megan Phillips, PhD, We invite you to submit your papers for consideration. Visit: https://lnkd.in/gU_pQcy2 for more details. Last date for abstract submission: 15th July 11.59 PM Australian Eastern Standard Time We look forward to reading your research!

What is the purpose behind the @Creativity World Forum 2024? This year's edition aims to go a step further and give the opportunity to grow internationally while meeting the best in the sector. The main objective of the Creativity World Forum 2024 is, on the one hand, to give visibility to companies in the creative sector through the possibility of internationalizing and making the leap to the European level. On the other hand, to give the opportunity to know and learn from the best the most innovative business models that are used today in the market. All this with the aim of creating local and international collaborative environments based on the sharing of value-added projects. Are you going to miss the opportunity? ℹ️ More information about this year's forum in our online meeting on Monday at 16:00 h, sign up at: https://lnkd.in/dm4zga-Q  📲 Official website and registration: https://cwf2024.eus/ 📲 @Eusko Jaurlaritza - Gobierno Vasco @Creativity World Forum 2024 @Districts of Creativity Network @BDCC Basque District of Culture and Creativity @ Innobasque @Tecnalia @Ksigune #cwf24 #CreativityWorldForum #euskadi #creativity #governance #innovation #markets #education #research

AI will revolutionize your event planning, minus the guesswork! Struggling to personalize your events? It’s not your fault. The challenge seems huge. But imagine events where every attendee feels uniquely valued. AI-powered personalization is the key. And here’s why it’s a game-changer. First, it analyzes data in ways humans can’t. It spots trends and preferences you might miss. Second, it scales personalization. From customized agendas to tailored networking opportunities, AI makes it feasible for hundreds or thousands of attendees. But there’s more. AI can predict what attendees will love next. It’s like having a crystal ball for event planning. And it keeps learning. Each event feeds data back into the system, making the next one even better. Now, consider the benefits. Attendees get an unforgettable experience. They’re more likely to return and to recommend your events to others. That’s how you build a loyal community and grow. To start using AI for your events, focus on gathering clean data, choose the right tools, and always keep your attendees’ privacy in mind. Imagine the future of your events, personalized to perfection by AI. Now, that’s how you lead the pack. Curious about integrating AI into your event planning? DM me or comment “AIFuture” for insights and strategies! #marketing #eventprofs #Association

Are you playing to win or just playing not to lose? How well do you really know your customer? Is that knowledge driving your marketing? This question was woven through every session, talk, and side conversation today at Web Summit 2024. Spent the day with my Mobilexpense team, diving deep into the heart of modern marketing and customer connection. A few takeaways: 🔹 Creating with the customer, not just for them. Repurposing content and formats to meet people where they are. Whether we’re talking about new product features or social content, the more relevant and adaptable we are, the stronger our connections become. 🔹 The rise of the Chief AI Officer-AI is becoming a key player in understanding customers at scale. This role is now showing up in C-suites, driving smarter and more personalised decision-making. 🔹CMOver - all marketing should be performance-driven marketing; the role of the CMO is changing rapidly expecting quick adaptations at a speed higher than before. 🔹 Accessibility as a priority, not an afterthought. Knowing our audience also means ensuring that everyone can connect with and enjoy your brand. Are you attending #WebSummit as well?! Let's continue the conversation...