saurabh upadhayay’s Post

If you feel like you don't have anything to say on LinkedIn - you might be right. And that's OK. I only started posting regularly on LinkedIn after I'd been building a freelance writing business for 6 years. Before that, I'd hop on, feel overwhelmed and daunted by all the expertise on here, and hop right back off again. It took me a long time to feel like I'd built up enough knowledge and skill that I could be genuinely useful. That's not to say that you have to feel the same way I did. If you're one of those people who is comfortable building in public, and you're going to share your learnings as you go, then that's awesome! I love those posts myself. But if you're not like that, and you feel like you don't have enough to add here - that's also ok! Give it time. There's a good chance that, as you gather expertise yourself, there will come a moment when you think, "You know, this stuff could really help someone else. Maybe I can share it." And then the floodgates will open. In the meantime, if you want to get some benefit out of LinkedIn for your personal platform, I'd recommend that you: 1) Find your tribe. Look for people who inspire you, make you laugh, have the career or the business that you aspire to. Start engaging with their posts, commenting, asking questions, and learning from them. 2) Find your LinkedInspiration (oof...sorry about that one :D) Find people whose posts really click with you, and start mentally reverse-engineering why and how. 3) Start a commenting habit. The LinkedIn algo loves a good commenter. (And NO you can't use AI to do this! Just...NO! AI cannot build relationships for you.) 4) Build your network. Edit out all the random people you've somehow ended up connected to on here. Focus on connecting with your peers and the people who inspire you. 5) Optimize your profile. By which I mean simply, make sure that it includes the keywords you'd like to be found for. For example, I write content for B2B SaaS, especially HR tech. I want people to find me when they're looking for a freelance content writer for their HR tech business. So that's what it says in my headline, my About, and my experience. I've also removed or minimized the (many many) other things I've done in my career to make sure it's clear what I do now. Finally, just to be clear - I think it's a good thing to wait until you feel like you've got something useful to share on LinkedIn. BUT don't wait too long. You don't have to be some professional superstar to help others on here. And if you're the kind of person who questions their right to be here, then please do post. We need you to counteract the overabundance of overexcited dudebros.

Responding to calls for #freelancewriters will only get you so far. 🤷♀️ Hear me out: If you are applying to calls for freelance writers, you're competing with MANY other writers applying for the same gigs. And you're missing out on better opportunities that you can land by doing your own prospecting and marketing. Of course, when you see a good freelance opportunity, get in on it- fill the form, go through the process. But know that there is MORE you could be doing! 🔥 LinkedIn can be an excellent tool for freelance writers and #copywriters to find better leads who pay better rates and help grow your business. ❓️Don't know where to begin? My latest guest posts for B2B Writers International take you through a 30-day LinkedIn marketing challenge. 😃 Exciting, right? I created these articles to make it easy for you to get started with LI marketing on your own by only investing 15 minutes a day. After 30 days, I bet you'll be in a much better position- more visibility, better leads, more traction, higher growth. If you're game, the articles are free to access- 📍LinkedIn Marketing Challenge Part 1- https://lnkd.in/drRpuAU3 📍LinkedIn Marketing Challenge Part 2- https://lnkd.in/d7TJb4iV 🏆And when you see some wins through this journey, seriously, you have to tell me! Hey, please interact with this post so that it reaches more writers. LinkedIn doesn't like me very much for posting a link, you see. #LinkedInMarketing

How I find freelance clients on LinkedIn. (it's not what you think) When I was new to LinkedIn one of the things that got me confused was “How to find clients” I have heard stories of how people land their dream clients here but nobody tells me how. Do I have to just post? Use the Job Board or what? Or what? Then, I hopped on to YouTube videos for answers and this is what I came up with. The first step is to “Know My Target” So, I make a list of who my ideal client is to identify their profile. Say Industry terms, Job titles, and project-related work. Using the LinkedIn search bar, I type; "marketing manager" + "eCommerce" + "content creation." "marketing manager" + "London" + "freelance writer group." Founder + “We Are Hiring” “Author” + “weightloss” + “emailmarketing” You can play with different keywords and see what works for you. Note, the result you get with a quote (") is different from the result you get with a quote. The next step is to dive into their profiles. Look for pain points, recent projects, or mentions of needing your expertise. Let's say you are an email copywriter and you see that a Social media manager is needed… Who knows? Your service might also be needed. So, use the account info to get their contact info. Open a new Google doc and save it, using their name, pain points you found, and their contact details. If you know how to use Google Sheets, Good. You can use it. The goal is to add at least 10 new prospects to your list. You can set a day aside for client prospecting, and focus on sending them your offer during the week. Hey, Are you still following me like this? Or you are confused? You know what? Copy any of the keywords I typed up there, go to the search bar, and search. Now, tell me what you think in the comments. Is it hard? You can save and repost this post to your feed to read it later. Share your clients' prospecting experience and don't forget to tell me what you think in the comment. Happy Sunday, have a lovely week ahead.💓 #freelancing #prospecting #linkedin #sundays #clientsearch

10 Rules of Engagement on LinkedIn A wise person once said, “People won't always remember what you said, but they’ll remember how you made them feel.” Let’s face it: Networking on LinkedIn is hard. I’ve made more mistakes than I can count, but what doesn't kill you… In honour of my birthday, I’ll be sharing a few tips I've learned over time on showing up as your best self on LinkedIn ✔️ If you can't find the right reaction to a post, a comment would do just fine. Don't feel pressured to do more. ✔️ Even when you disagree with the author's view, don't leave a rude or condescending remark in their comment section. ✔️ If your posts are always an attempt to draw sympathy, you’ll lose credibility. ✔️ It’s a courtesy to respond to comments and DMs. If you can't use your words, leave a reaction. ✔️ Don't be pushy or desperate when pitching to a prospect. They don't owe you anything. ✔️ Don’t let fear of rejection stop you from pitching to a prospect. The worst outcome is a “no.” ✔️ As a freelancer, you have two audiences: your colleagues and clients; write for both. ✔️ Don’t leave comments for the sake of it. It’s okay not to have any input after reading a post you like. ✔️ Don’t overcomplicate your posts; don’t oversimplify them either. ✔️ Writing from your experience builds authority. Capitalize on it. Bonus point: ✔️ Embrace spontaneity. Your best self is revealed in those moments. If you read to the end, what else would you add? P.S. Here's a selfie of me to brighten your day. *          *          * I'm Mercy. I write SEO-friendly long-form and short-form content for businesses looking to improve their sales and brand experience. Follow me for candid content marketing and freelancing advice. Send me a DM to work with me. #contentmarketing #freelancing #contentwriting #contentwriter

Summary of Our Webinar on August 30th, 2024. We had a fruitful session with a presentation on "Navigating the Linkedin Job Market as a Freelance" with Tobi Marvelous Adekunle who is a professional Digital marketer and HR Specialist. I am very glad to host this program. Tobi provided some actionable tips on using LinkedIn for searching for freelance jobs, creating an effective professional network, and displaying one’s skills. She also offered specific ideas as to how to communicate with potential clients, how to search for jobs via LinkedIn, and the role of personal branding. Many of the audience asked questions and got useful advice from Tobi in response during the session. In particular, Tobi Marvelous even shared her screen and showed us how to easily navigate the LinkedIn platform. She also showed us what worked for her and what did not. In essence, we had a great session. Here are the Key Takeaways: 👉 Optimize Your LinkedIn Profile: Ensure your profile is complete, professional, and showcases your skills and expertise. Search results will also help if you optimize important keywords, as well as the descriptions. 👉 Build a Strong Network: Connect with potential clients, industry professionals, and other freelancers. Post, comment, and make sure you are active in credible topics, groups, and communities. 👉 Leverage LinkedIn Features: To target clients, use the LinkedIn messaging system, job search opportunities, and recommendations. 👉 Showcase Your Expertise: Share your knowledge and insights through articles, posts, and by participating in discussions. This way, you show yourself as an expert in your line or industry. 👉 Utilize LinkedIn's Job Board: Use the LinkedIn job board to look for freelance projects and opportunities. Choose your applications wisely to tailor your skills and experience in line with the job description. ---------------------------------------------------------- I am Precious Lijoka, a SAAS/B2B Copywriter. I help C-suite Executives & SAAS/B2B brands to build a powerful online authority and sell their stories through SEO-Optimized Content, Social Media Management, Sales Copy, & Web Copies. I am also the Host of this webinar. For more educative content, follow me.

Some people don’t mind being self-promotional. I am not one of those. Yet here I am, a freelance writer who relies on LinkedIn for leads. Many people find posting on LinkedIn terrifying. I’ve heard comments ranging from “I don’t know what to post” to “I always second-guess myself.” But you can be active on LinkedIn without the cringe. I’ve spent more than six months actively building a network — one that DOESN’T revolve around constant self-promotion and instead revolves around building awareness and an inbound system to bring in leads. Say what you want about the cringe-ness of a personal brand; it works. I worked with a ladypreneur who was trying to become more active on the platform. She had some really unique ideas but she was publishing once every two weeks and each post ended with a really strong CTA. Two problems with this approach. First, she needed to be consistent, daily posting to become memorable. Second, every post was self-promotional. That doesn’t work. The people who want to grow on LinkedIn are freely sharing information and getting attention that way. It’s simple and effective. If someone wants to learn more about what you do, they’ll click over to your profile. LinkedIn is a place for conversations, not constant sales pitches. If every post is, “Come work with me!” or “Reach out to learn more about this company/product!” or “DM me to know more” people will tune out. I only post self-promotional content maybe once every 10 days, and it’s usually very subtle. I’ll say something like, “As a freelance content lead…” reminding them of what I do. Everything else is just interesting content. And unlike “Come work with me!” posts, people expect you to be self-promotional with this type of content — you have something to share! I’ll always share it myself, in addition to the posts from the collaborator. I’ve had many people reach out to me saying, “I learnt about you from this post…” or “I read this article you wrote…” or “This friend of mine speaks very highly about you work” so I know the effort is worthwhile. I hate a hard sell. I hate doing it and I hate being on the receiving end. And buyer behavior has changed. With all of the noise on the internet, they’ll tune out what they don’t want to hear. They’re more focused on relationships, referrals, being aware of brands, and “good vibes.” Overly promotional marketing doesn’t work anymore. People want to buy from people — and, more specifically, people they like. Show up where buyers are on LinkedIn and you won’t need a hard sell. I know from experience: at this point, majority of my work is inbound. Presence matters, and it pays off. #SelfPromotion #PersonalBranding #LinkedInForCreators

Some people don’t mind being self-promotional. I am not one of those. Yet here I am, a freelance writer who relies on LinkedIn for leads. Many people find posting on LinkedIn terrifying. I’ve heard comments ranging from “I don’t know what to post” to “I always second-guess myself.” But you can be active on LinkedIn without the cringe. I’ve spent more than six months actively building a network — one that DOESN’T revolve around constant self-promotion and instead revolves around building awareness and an inbound system to bring in leads. Say what you want about the cringe-ness of a personal brand; it works. I worked with a ladypreneur who was trying to become more active on the platform. She had some really unique ideas but she was publishing once every two weeks and each post ended with a really strong CTA. Two problems with this approach. First, she needed to be consistent, daily posting to become memorable. Second, every post was self-promotional. That doesn’t work. The people who want to grow on LinkedIn are freely sharing information and getting attention that way. It’s simple and effective. If someone wants to learn more about what you do, they’ll click over to your profile. LinkedIn is a place for conversations, not constant sales pitches. If every post is, “Come work with me!” or “Reach out to learn more about this company/product!” or “DM me to know more” people will tune out. I only post self-promotional content maybe once every 10 days, and it’s usually very subtle. I’ll say something like, “As a freelance content lead…” reminding them of what I do. Everything else is just interesting content. And unlike “Come work with me!” posts, people expect you to be self-promotional with this type of content — you have something to share! I’ll always share it myself, in addition to the posts from the collaborator. I’ve had many people reach out to me saying, “I learnt about you from this post…” or “I read this article you wrote…” or “This friend of mine speaks very highly about you work” so I know the effort is worthwhile. I hate a hard sell. I hate doing it and I hate being on the receiving end. And buyer behavior has changed. With all of the noise on the internet, they’ll tune out what they don’t want to hear. They’re more focused on relationships, referrals, being aware of brands, and “good vibes.” Overly promotional marketing doesn’t work anymore. People want to buy from people — and, more specifically, people they like. Show up where buyers are on LinkedIn and you won’t need a hard sell. I know from experience: at this point, majority of my work is inbound. Presence matters, and it pays off.

Are you still swarmming LinkedIn jobsearch portal with applications? So you intend on landing a mind-boggling gig and clinching a client jackpot? As I type this, I'm almost choking on my early-morning spaghetti breakfast, while fighting back a derisive laugh... So whats up? Any luck yet? None? Little? Okay, look here: LinkedIn jobsearch portal is becoming a gateway to other freelancing platforms... Not actually an ideal portal for jobs...perhaps, not anymore. I cannot overemphasize this: work more on "attracting" than "possessing"... You need "intentional" clients sending cold dms and hitting your link in bio. You need inbound leads more than out'. So how do you "attract" intentional clients? How do you land that six-figure gig? I'll show you only 2 ways : 🟤 Create value-rich contents: Linkedin posts is the new résumé. Use storytelling to share your milestones, campaigns, job and life experiences. Don't just brainstorm a post, piece it together like fragments of scrap electronics that you're trying to bring to life. 🟤 Engage on other creator's posts : Drop meaningful comments that would bring clients straight to your dm. They're on unorthodox areas like feeds and comments; their way of crawling inside you to see what you're composed of... Because they know any fool can pen a fine résumé, but only few actually look the part. 🟤🟠🟤🟠🟤🟠🟤🟠🟤🟠🟤 Write this down and stick it to your heart: work more on "attracting" than "possessing". If my attraction bell rang well into your ear, and you need someone to: 🔸️Boost your reach (Blogs, copies), 🔸️x10 your conversion goal with a conversion-friendly copy, 🔸️Manage your social media pages/accounts effectively by turning your passive audiences into responsive ones, with juicy contents/copies.. SEND a DM. Let's kick it 🙂 #jobadvice #jobapplicationtips #linkedininsights #copywriting #contentmarketing

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse. Personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers. And today, Chris Pantaleon, a freelance writer who has used DMs to land client work, is here to share his tips for how to best use DMs for networking. In this article, Chris unpacks how to leverage DMs to build your network, whether you’re looking to find new customers or build your personal brand. He’s also tapped some of his freelance peers for their top tips on messages that actually get replied to, as well as what not to do when reaching out via DMs:

Here’s how to make LinkedIn your go-to platform for securing freelance gigs: 📍Optimize Your Profile: Treat your profile like your business card. Make your headline clear: Freelance Copywriter, Social Media Marketer, or Email Marketing Specialist. Add an About section that explains who you are, your expertise, your skills, and the services you offer. 📍Showcase Your Work: Regularly post examples of projects you've worked on. Share client testimonials, or even storytelling posts about a challenge you solved for a client. This shows people what you are capable of. 📍Engage with others: Interact with relevant content in your field by commenting thoughtfully and sharing posts that resonate with your work. This helps you build visibility within your niche. 📍Connect with Purpose: Connect with potential clients, fellow freelancers, and thought leaders. When sending connection requests, always include a personalized note explaining why you’d like to connect. 📍Stay Consistent: Post regularly, engage daily, and showcase your skills through insightful content. Remember, visibility builds trust. LinkedIn isn’t just a digital resume, it’s a living network of opportunities. By putting these strategies into practice, you’ll be positioning yourself as a freelancer and a freelancer people want to work with. Question for the day: What strategy has worked for you in finding freelance opportunities on LinkedIn? Let’s share tips and learn from each other!