Power of Packaging to drive sales. Design meeting data. Here are the results. https://lnkd.in/dx3vtUfa
Saurabh S’ Post
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Over 90 percent of consumers in #Thailand stated that they choose #sustainablepackaging when making purchasing decisions, says the 2024 Q2 Consumer Survey conducted by GlobalData Plc in the country. Learn more: https://lnkd.in/gv-KQpA6 #labelnews #LabelingNews #PackagingTrends #IndustryUpdates #LabelingInnovation #PackagingSolutions #PrintTechnology #SustainablePackaging #LabelDesign #PackagingIndustry #LabelingExcellence
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Understanding consumer spending patterns gives marketers a competitive edge. Predictive spending data helps to tailor marketing strategies, personalize messaging, and forecast trends. Industries like luxury apparel and home furnishings benefit from this approach. @AnalyticsIQ’s InMarketIQ provides validated data to refine strategies and improve results. Unlock consumer spending data's potential to elevate your marketing. #B2CData #ConsumerData #PredictiveAnalytics https://lnkd.in/gpHcE72z
Predictive Consumer Spend Data: A Treasure Trove for Marketers
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Meticulous product attribution and maintaining data quality are essential for brands that want to level-up. While basic merchandise hierarchies provide valuable insights into category performance and merchandising strategies at an exec level, they usually aren't enough to support data-driven decisions for design, production, and purchasing managers in their day-to-day. Without useful data to support upstream decisions, it's no wonder so many products end up selling below retail value or sitting dead in a warehouse. For fashion brands and other SKU-intensive businesses, deeper levels of attribution can help inform better decisions and help alleviate problems with over/under production and unsold inventory. Attributes like: - Collection - Season - OG Launch Year - Color - Fabric / Fabric Family - Fit - Features provide nuanced insights about sales and inventory that help drive smarter strategies and propel brands forward. Bonus points if your attributes are hyper-specific to your brand and product. Ready to unlock the full potential of your data? Let's connect and explore how we can optimize your brand's attribution practices. #DataQuality #ProductAttribution #FashionIndustry #StrategicGrowth
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ICYMI: The great unimpressed: Consumers are becoming increasingly jaded and taking on a minimalist approach to their lives, focusing on having and owning less stuff. Part of this is tied to a new generational perspective on what defines success. With change underway the rules of engagement, the preferred methods of communication and the interests and tastes of customers are changing. Businesses that maintain an current and comprehensive up to date view of their customer through centralized customer master data management are in the best position to retain their existing customers and build meaningful and sustained relationships with new ones. Optimal customer engagement is fueled by data that can galvanise relationships between your brand and your customers. No matter your industry segment, it's critical that you know who your customers are and remain in close contact with them to understand their changing and evolving needs, wants and desires so that your business can respond appropriately. Contact Pretectum today, to find out how we can help you stay in the game with your customers through managing your customer master data better. #CMDM #Analytics
The great unimpressed – Pretectum
https://www.pretectum.com
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I think that staying on top of your prices and market trends is actually quite crucial in fashion industry. Check below how Purply's Price Analyzer keeps you in sync with the latest data, empowering you to make informed pricing decisions continuously so you can stay ahead, adapt quickly, and maintain your competitive edge.
Become Best-in-Class at Pricing with Purply's Price Analyzer 🌟 Imagine a future where every pricing decision you make propels your brand forward. With Purply's Price Analyzer, Nordic fashion retailers can achieve just that—master the art of pricing with precision and confidence. Our tool empowers you to set and adjust prices using real-time data across seasons, product departments and categories, and geographic regions. Visualize your revenue growing as you optimize sell-through rates and cross-margins, all while staying ahead of market trends. So picture this: You're able to see how prices perform in different geographical locations across the Nordics. You can spot trends, adjust on the fly, and optimize your assortment—all while minimizing overproduction. The right price isn't just a number; it's the key to better campaigns, smarter discounts, and ultimately, a more profitable and sustainable business. With insights into how different price ranges perform in various Nordic regions, you can tailor your strategies to meet specific market demands. Optimize your assortment, fine-tune your campaigns, and execute discounts that enhance your bottom line rather than eroding it. And the best part? Purply's Price Analyzer is completely free for all fashion stores that join our Purply Retail data ecosystem. Simply connect, and gain access to the insights you need to optimize your pricing, enhance your assortment, and execute smart campaigns that drive success. Embrace the future of pricing with Purply's Price Analyzer and elevate your best-in-class status in the competitive fashion industry. 🚀 [email protected] #FashionTech #PricingStrategy #RetailSuccess #NordicFashion #Purply
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High-growth companies are redefining the future of retail! One of these inspirational businesses is the homeware brand, Piglet in Bed. Piglet in Bed was founded by Jessica Hanley in 2017, offering high-quality, sustainable linen bedding with a distinctive "scruffy chic" style. They've built a loyal following by creating products that are both beautiful and environmentally conscious. In a recent interview in the Interpath Retail Index, Jessica says: "We’ve realised for example that there’s a gap for beautiful, giftable items... It’s also revealed an exciting opportunity for bath and body products, which we’re working on for late next year." Piglet in Bed turned over £7.5m in 2023 and is continuing on its impressive growth trajectory. This ambition and commitment to quality and sustainability has landed Piglet in Bed in the top 100 of the fastest growing companies in the 2024 Interpath Retail Index. If you are interested in reading more about the incredible story of Piglet in Bed, it is available in the Interpath Retail Index report: https://lnkd.in/df4NWkpf #homewares #retail #growth #sustainability
2024 Download Retail Index Report - Growth Index
growthindex.com
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Merchants are always on the lookout for new and innovative products that attract consumers and differentiate their brands. In this article, Stibo Systems' Brian Cluster and Jared Brown from Floor & Decor talk about how agile brands have accurate, consistent information at their fingertips to identify the most desirable new offerings. #betterdata #betterbusiness #betterworld
Speeding Up the Product Lifecycle
stibosystems.smh.re
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Read our latest Forbes Councils article on Forbes.com on premiumization! Premiumization is not a simple solution but a strategic approach that requires careful planning, execution, and adaptation. https://lnkd.in/d-t3p3RG #Premiumization #DrivingGrowth #MRX #Data #Insights
Council Post: Strategies To Premiumize Your Brand And Keep Growing
forbes.com
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👚Centric Market Intelligence™️ empowers Everlane to share cost data with their customers to implement their radical transparency policy. Kelly Wang, Director of Merchandising at Everlane, praises Centric Software for providing valuable data points that enable their company to make informed decisions. 👉Discover how Everlane leverages Centric Market Intelligence to achieve transparency. #LifeAtCentric #QuoteoftheWeek #CentricSoftware #CentricMarketIntelligence #FashionInnovation #CustomerExperience #techtransformation
Everlane Uses Centric Market Intelligence to Validate Pricing and Launch New Categories
https://www.centricsoftware.com
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🧐 What is truly driving YOY performance? In our latest blog, we consider the consistencies in the data, shed light on the reasons behind the success of certain brands, and outline easy steps you can take to maximize your revenue growth. https://ow.ly/690150ShceU
Why Some Brands Are Doing Well and What You Can Do Too - Belardi Wong
https://belardiwong.com
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