Sasha Twining’s Post

To create something surprising you have to make it feel familiar. For many years, a lot of work from YATM was encouraging people to step into the unfamiliar. People stayed away. Three examples to share with you. 😕 When we started our YATM Lunch Club in Bristol in 2019/2020, it was challenging. People were not familiar with it, and convincing people to embrace a new idea, self-sufficiency, instead of common business practices like marketing, SEO, and social media, was difficult. 😕 In 2022, we introduced a new concept called YATM Creator Day, with a focus on fostering interaction among attendees. However, in 2022 we emphasised this aspect too much and neglected to effectively position it within the framework of a conference. Our first event had 80 attendees, while in 2024, the number of people who attended grew to over 200. 😕 In 2021, we introduced hybrid events. At the time, many people were hesitant to attend in-person events due to ongoing uncertainties or because they had become accustomed to the convenience of virtual attendance. Therefore, hosting a work event in a theatre was an unfamiliar experience. Here's a pic to what we did to mix online and offline. ANSWER | Find ways to blend the comfort of the known with the introduction of the new. To make something new appealing, it should have a touch of familiarity, and vice versa. 

Excited to share that I’ve contributed to this valuable guide featuring 54 event professionals' top session formats and strategies! 🤩 In today’s landscape, engaging participants and turning them into loyal attendees is more challenging than ever. Standard session formats just don’t cut it anymore - attendees want something more. But your events don’t have to fall into that trap. To help close the innovation gap, I’ve teamed up with Eventprofs VISION, Skift Meetings, and 53 other industry experts to create this guide packed with: • Battle-tested formats: Discover formats that have been successfully implemented by event professionals across various industries, with insights from pioneering brands like The College of Extraordinary Experiences, IMEX, Event Design Collective, and more. • Practical advice: No fluff here - just actionable tips you can start using right away. Want to dive in? 👉 Grab your free copy here (no email required!) https://bit.ly/3YIQV3P

Event organizers, it's time to enhance your event planning with GatherUp's Feedback Collection Module. 📊 Gain valuable insights through comprehensive feedback tools such as speaker ratings, lecture evaluations, and surveys. Elevate your events and ensure continuous improvement. Discover how: https://lnkd.in/de3yWCGB #GatherUp #EventManagementPlatform #GatherUpForConferences #AppImpact

🚀 Reflect on Your Success and Gear Up to Smash the Second Half of 2024 with BroadVent! 🚀 As you look back on the first half of the year, it's the perfect time to plan for an even bigger and better finish. BroadVent is here to help you elevate your events and marketing to new heights. Whether you need unforgettable conferences, dynamic digital marketing, or captivating content, we’ve got you covered. Why partner with BroadVent? ✅ Expert track record delivering major events and conferences ✅ 50+ combined experience ✅ Network of industry professionals Get ready to innovate and inspire. Let’s make the second half of 2024 your best yet! Reach out today and see how we can help you smash your goals. #BroadVent #EventManagement #DigitalMarketing #ContentCreation #2024Success #FinishStrong

Unlock the full potential of your events with GatherUp's Feedback Collection Module! Gather valuable insights through: - speaker ratings, - lecture evaluations, - surveys, - feature proposals, - content reactions, - content discussions. Elevate your event planning and ensure participant satisfaction.

Are you looking to share your knowledge, gain brand awareness, and earn CEUs? Our team has 3 opportunities to do just that. 1️⃣ Become a published contributor by sharing valuable experience through written, video, or audio forms. This content can be re-published from your existing library, or just ask us. We can help you! If you're interested in contributing for FREE, contact our Media Specialist, Nick Roesch by messaging or emailing him at [email protected]. 2️⃣ Present at WOW 14. Our highly anticipated Week of Webinar series is coming to you live January 27-31, 2025 and we're inviting you to be part of the agenda! To deliver a virtual hour-long presentation to our knowledge-hungry audience, contact our Marketing and Events Coordinator, Jordan Maloney by messaging her or emailing her at [email protected]. 3️⃣ Speak at a MOBIUS CONNECT LIVE 2025 event! Present a 45-minute educational session at our 2-day condition monitoring and reliability improvement live events in the USA (Texas and Wisconsin), Spain, Australia, China, Saudi Arabia, and Peru. Complete the interest form here: https://hubs.ly/Q02Txp380 OR email Marketing and Events Manager Alexa Cogburn directly at [email protected]. *Note that MOBIUS CONNECT LIVE Speaker inquiries need to be submitted by October 31, 2024. Please let our team know if you have any questions about contributing, WOW 14, or MOBIUS CONNECT LIVE by contacting [email protected]. Let's help continue education beyond the classroom! #Events #Contribute #Speaker #CBM #Reliability

Around £17k Is what my summit - Elevate Live Online - has created in revenue so far. Costs are around £3k. (I’ll work out and share more accurate numbers this week). Obviously that doesn’t include my own time. That’s a £14k ROI without this coming week’s campaign to promote my event only offers to my group of brilliant ticket holders. Not bad for an event that actually wasn’t about generating revenue and was more about creating a phenomenal experience where my clients inside Elevate Collective could boost their authority even more by speaking. Also not bad for a teeny list compared to others who run events (we pruned to 3500 recently, focusing on active members only). I’ve also not included how many I’ve added to that list - I’ll take a look at that this week. I was committed to bringing a range of speakers you don’t see often on the general circuit as I’ve noticed many of the same speakers showing up at our online business events, which doesn’t invite new perspectives and critical thinking. I was committed to bringing years and years of experience, from true GOATS in our industry. I was committed to not putting on a yawn inducing zoomfest, but instead an interactive online event that ‘felt’ like an in person event. Minus actual hugs, I think we managed that. And then some. In my world we only do first class experiences that leave a lasting impression. In a world full of shortcuts and hacks, this is a rareity. I bring this to everything I do, including my offers. (Wait til you see what I create next and the reason why this is my last event for a while so I can focus.) And now you get the chance to steal it! I want to pass on the summit baton to those who are committed to creating first class events by giving you EVERYTHING we did. Introducing… SHORTCUT YOUR SUMMIT SUCCESS Inside you get: The processes The campaign The design The speaker approach The sponsor packages The ticket strategy The tech stack The offers to sell during/after The event page template The event brochure template The copy The creative The full SOP E V E R Y T H I N G How will this be delivered? A bundle with it all in and a live masterclass on the 15th November so you can ask questions. The recording of the masterclass to use again as again if you can’t join us live. Added to an online training hub where all the assets will sit, with instructions for each. If you’re running any kind of online events next year, summits or otherwise, this will be the upgrade and shortcut you need to create profitable, high-quality events that boost your authority and audience. And right now you can get it on pre-sale for only £97 ex vat. It will go up to £250 soon. Although you’re getting up to the minute training and templates from my event this month. This is my third online summit. I’ve also run 3 sold out in person events and many other events, tradeshow exhibitions and campaign experiences over the years. Go sign up: lhouse.uk/syss

You know the client… The one who doesn’t like change, or if they do, it has to be their idea. And yet, they want different results and you have ideas. So what do you do? About a decade ago I learned a technique called “‘what if’ with me….” The idea is to get your client out of the right/wrong mindset, and into one of curiosity. ✅ What if… we decide not to have a digital venue? ✅ What if… we got rid of all of the demographic information in registration? ✅ What if… we don’t require login to view the live event? ✅ What if… we pushed out speaker reg for a week to nail down the integration? If you compare that to: ❌ I think we should...get rid of the digital venue. ❌ We’re going to…get rid of the demographic information in registration ❌ We won’t…require login to view the live events ❌ We need to push out speaker reg for a week to nail down the integration The second set of statements are just that. Statements. And if your client is one who likes to be right, they are going to be a lot harder to take than what is effectively the same thing phrased as a question. The “what if” version lets them work through it at their own pace, and if your logic is sound, they will come to the same decision. At a minimum, it will likely bring to light other consideration points that lets you collectively come to the best decision for the team. Alignment. _______________________________________ I make event tech simple and easy to understand. I teach event tech project management and digital event strategy in my Smart Event Academy. #eventtech #eventplanning #eventtechnology #communication #change #managechange

How do you change up your #conference #Eventplanners? By stop pushing content and start staging a #Community building #Experience that transforms attendees into contributors and adds greater value to the overall event. #eventsprof #eventprofs #Meetingplanner #meetingplanners #DrawThemIn

Why Training is the Best Option: Choosing the right investment for your trade show presence can be a balancing act. Both team training and a screen with compelling content cost the same, but their impacts differ. Let's tip the scales in favor of the best option: team training. Team Training for the Stand Crew: Engagement: Trained staff engage visitors effectively, answer questions confidently, and create memorable experiences. Personal Connection: Well-prepared teams build genuine connections, fostering trust and interest in your products or services. Adaptability: A knowledgeable team tailors their approach to each visitor's unique needs and interests. Long-term Benefits: Training enhances team skills, benefiting future interactions and events. Screen with Content: Visual Appeal: High-quality content attracts attention and conveys key messages quickly. Consistency: A screen ensures every visitor sees the same polished presentation. Automation: Allows team members to focus on high-value interactions. Information Delivery: Ideal for conveying complex information through engaging visuals and videos. Why Training is the Best Option: Personal connections and meaningful engagements are what turn visitors into customers. Trained staff adapt to each situation, answer specific questions, and build relationships that a screen simply cannot. The long-term benefits of investing in your team extend beyond a single event, making it a wise investment for sustained success. In the end, the best option for maximizing your trade show impact is clear: invest in your team. Empower them with the skills and knowledge to create lasting impressions and drive real results. #TradeShow #EventMarketing #TeamTraining #BusinessStrategy #CustomerEngagement Pieter-Paul VisserGovert-Henk MijndersRuud Van UdenFrank KantersIFES - Sharing KnowledgeEDPA - Experiential Designers & Producers AssociationCLC-VECTA Centrum voor Live CommunicationExpovisieExhibitor GroupThe Exhibitor AdvocateThe Exhibition Guy - Stephan Murtagh 👔Lee AliEuropean Exhibition Industry AllianceUFI, The Global Association of the Exhibition IndustryMatthieu Bout Steve Riches Martijn Besaris Angélique Monballieu🔶