Sascha Prüter’s Post

GSTV, a data-driven, national video network across fuel retailers, noted during its presentation that a new study conducted with Lumen found that 95% of its impressions (a.k.a. the people stopping to fuel up) delivered eyes to screen. The finding showcased how the platform receives three times the attention of connected TV ads and 2.5 times that of linear ads when compared to data from TVision. https://lnkd.in/gjYHcx4x

#FridayFind: This article by MediaPost explores the future of shoppable TV, an evolving consumer trend where nearly 30% of connected TV (#CTV) users have made purchases directly through their TV screens after viewing ads. The report emphasizes the potential growth in this area, driven by consumer desire for convenience and the increasing prevalence of free ad-supported TV (FAST) apps and services. For more details, check out the full article here. Gigawatt welcomes the opportunity to advance your business goals through targeted media buys. #CTV #connectedTV #marketing

#FridayFind: In a recent article by Wayne Friedman on MediaPost, the future of shoppable TV is explored, highlighting an evolving consumer trend where nearly 30% of connected TV (#CTV) users have made purchases directly through their TV screens after viewing ads. This method, though still lagging behind mobile and computer purchases, is gaining traction, especially with the use of QR codes and voice-activation technology. The report emphasizes the potential growth in this area, driven by consumer desire for convenience and the increasing prevalence of free ad-supported TV (FAST) apps and services. Gigawatt welcomes the opportunity to advance your business goals through targeted media buys. #CTV #connectedTV #marketing

Addressable TV Is a Must-Buy. With adoption surging to over 50% of advertisers—up from just 35% last year—addressable TV is no longer a "test budget" tactic. In the article below, industry leaders share insights on the rise of addressable and its benefits to advertisers. Representing 75% of U.S. Addressable households, Ampersand should be your first call when entering the world of addressable. We can't wait to hear from you. https://bit.ly/416yPtv #MovingTVForward #AddressableTV #TVAdvertising #AdTech

Discover why Connected TV (#CTV) is a game-changer for publishers and advertisers in the cookieless era. Want to learn more? Read the full article on our website ➡ https://lnkd.in/e5vq4Gai

"Coming together is a beginning; keeping together is progress; working together is success." - Henry Ford In my recent interview, I highlighted the game-changing potential of our new CTV traffic direction. This innovation stems from long-standing partnerships, emphasizing how collaboration fosters breakthroughs. Partnerships are the bedrock of innovation, enabling us to pioneer unique offerings that drive performance and reshape the industry landscape. #PartnershipPower #InnovationLeadership

Unlocking the Power of Connected TV for Advertisers. 📺 In the fast-changing digital world, Connected TV (CTV) is reshaping Belgian video consumption. With 60% of families owning a smart TV, DPG Media Advertising spotted an opportunity to leverage this trend. They aimed to understand viewers' motivations, experiences, and ad perceptions across devices. We collaborated with DPG Media to create an online community and conduct consumer connect sessions to gain deeper consumer insights. Our findings highlighted CTV advertising's effectiveness, driven by positive ad reception and co-viewing on BVOD & SVOD platforms. Read the full case study here 👉 https://lnkd.in/eXmGC2HK #dowhatmatters #consumerinsights #consumercloseness.

The challenge of planning, buying, and measuring TV campaigns has never been greater. Our Chief Digital Officer and Founder Trent McMillan says, 'The industry's move towards a more unified approach to TV advertising, represented by VOZ and other innovations, is both a cause for optimism and a reminder of the hurdles still to be overcome. The journey towards a more coherent and effective TV advertising strategy requires collaboration, innovation, and a steadfast focus on the viewer's experience.' Read more in the article from AdNews Australia below. #MediaMadeSimple #DigitalTransformation #MediaBuying

The Trade Desk (TTD) is on a mission to rewrite the rules of the game, and they’re doing it with a poker face worthy of a championship. While they keep denying any intentions of launching their own TV OS, insiders like Erez Levin, Media Futurist, suggest that TTD has been secretly working on "Project Bridgewater" since 2019. They're reportedly collaborating with Sonos, Inc., known for its sleek speakers, to craft a smart TV OS. But why would Sonos leap into TV? As Levin notes, building a smart TV OS isn’t just tricky—it’s an Olympic-level challenge requiring not just technical prowess but serious negotiation skills with the likes of Netflix and Disney+. Matthew Keys and Julian Savitch-Lee 🔜 Videoweek and Dmexco, experts in CTV and programmatic advertising, weigh in on TTD's strategy, likening their denials to a reality TV star's apology tour—everyone knows what's really going on. While most TV makers play it safe by licensing established platforms from Google, Amazon, or Roku, Sonos is betting on TTD's fresh take to carve out a distinctive identity. Why settle for being another cog in the machine when you can have a direct line to the juicy data TTD is offering through its Unified ID 2.0? Lynne d Johnson of AdMonsters argues that TTD’s data ambitions, like creating a "unified consumer profile," make them the ultimate data gatekeeper in a world where privacy is tightening and cookies are going the way of the dodo. But what's the endgame? TTD seems to be setting up a whole new ecosystem that echoes Google's playbook with DoubleClick, but for Connected TV (CTV). Imagine controlling everything from content to data to ad delivery. Lynne d Johnson sums it up best that TTD wants to be the new sheriff in town. By reducing the middlemen, controlling inventory, and creating new revenue streams from data like Automatic Content Recognition (ACR), TTD aims to dominate the CTV landscape. W hat’s your take on TTD's ambitions? Are they building a new walled garden, or just giving the old guard a run for their money? Let’s hear your thoughts in the comments! Jeff Green

The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/O4sP30sAeyx