Sarah Warsaw’s Post

Could it be that we are in the early stages of a Content Marketing Renaissance? I have been thinking a lot lately about the state of content marketing and listening closely to what my B2B peers are struggling with: 🪦 death of the funnel 💰difficulty with attribution and ROI 🤝 of resonance & connection with their audience 🗑️ low-quality content (AI generated stuff) the list goes on… A question popped into my head: “If we were starting fresh, and we didn’t know about funnels or white papers or blogs- what would we do? What would be different? I have this feeling like we are coming out of the Middle Ages when it comes to content and we are about to start anew. Not to say that any of the things we have been doing so far are BAD or WRONG, but there is something to be said for going through this creative exercise. I can’t quite put words to it but I feel it in the zeitgeist and I’m here for it. Anyone out there trying something new? Share some innovative content pls... 🪄D🪄 ~~~~~~~ I’m Diliana (call me Deeeee) I run a content- obsessed micro agency for awesome b2b folks. How I support lean b2b teams: 🧭 Content Roadmapping: Customer-first strategy for b2b ✍🏼Content Writing: Top-notch assets for b2b Other ways to connect ⮑ follow me 🍄 sign up to my un-gated LI newsletter 🏃🏽♀️ to my featured section to choose your own adventure

There're so many posts on the problems with content and very high-level thoughts on what COULD change. I'm going to start writing articles soon on how to actually be effective with content. How to figure out what to actually write that will impact your audience, how to organize it, how to deploy it, how to not just have random posts all struggling to do some mysterious thing, and how to use internal SMEs to actually drive meaningful content strategy. Great content enables every department in an organization. It makes your sales team brilliant and have collateral for various scenarios. It helps the C-suite stand out and shows their expertise in business dev, which helps them start conversations with the decision-makers at other companies who may becomes clients. It raises your entire brand profile and gives you something to really share and stand out in a crowd of sameness. I want to give you all the playbook. You don't need expensive tools. You don't need a better CRM. You don't need to blast 600 articles. You don't need a network of writers. You do not need to hire some agency to provide you with a massive... something. You don't need to figure out how to use GPT to do anything. What I write will show you how to be massively effective with a small team. I will be focusing on B2B service brands. But many of the principals will be the same for just about any business. The truth in execution is really in the nuances, and the plays I am calling are with B2B services in mind because I think their road is the one that this is most impactful on. There are long processes, multiple stakeholders, etc. I'll be writing with this in mind. People need to trust you to do business with you. And I want to show you how to create content that does that. Win business with simplicity. Stop over-complicating things. I'm so excited to bring this to life. See you again soon! #b2b #contentmarketing

In business, time is our most precious commodity. Why? Because you can always make money back but you can't get time back. And that's one major concern I see a lot of my clients face. They have beautiful ideas about how to build brand awareness, credibility, and promote their B2B Fintech product to their ideal customers, but they only have so many hours in the day. Plus, it normally isn't the best use of their time. That's where I come in to assist them. I help by: Clarifying their vision for the advertising and marketing campaigns they want to run. Doing the preliminary and in-depth research to understand the positioning and messaging they must deliver to the market. Write copy, manage campaigns, and experiment to see what will yield the best results (lead generation and revenue). Now, the truth is the process I follow is simple four-step process: 1) Send two questionnaires covering the brand and product to answer. 2) Study competitors to see how my client differentiates themselves in the market. 3) Analyze trends and understand how newsworthy topics can be embedded in the copy to hold attention. 4) Interview former clients, current clients, developers, and sales/business development team members to understand the language people are using that I can sprinkle throughout the copy to make it more persuasive. And that's just for starters. However, I won't bore you with the rest. I'll leave you with this instead... ...If you need help conveying your message and positioning your B2B Fintech product to generate new leads and more revenue, I'd love to have a chat. Shoot me a DM now. Bell out. #money #business #copywriting

B2B founders. Not seeing leads from your content? Here’s a short list of founder-led content advice that works: - Stick to 1 platform (I’d start with LinkedIn) - Post 5-7x per week (Go for 7. It’s not too much) - Post content that makes you the go-to resource for your ICP - Put 80% of your time into the idea and hook - Cut the fluff from your post - Cut it again - Rewrite that hook (need to click “see more”) - Use practical examples and results in your copy - Spend 25m/d commenting and DMing your ICPs - Publish simple 'talking head' videos (video kills) - Your profile is a landing page. Craft it as such - Do this for 3-6 months (minimum) - Reuse top posts (just tweak them) - Get going on your own first. Learn the ropes. - Then as you grow and have momentum, hire an agency to amplify this (my dms are open when you're ready or go to www.foundersgoviral.com) If you follow all of these steps and it doesn’t work. Message me. I’ll buy you lunch 🤘

B2B Founder: We don't know what Content to create. Me: Start from your customer's buyer's journey. -Understand WHY they buy (pains & gains) -Understand HOW they buy (their buying steps) -Understand WHAT they need to see. You see.. Most Marketers stop at the WHY But it's only 50% of the job. You also need to research: ✓The buying checklist ✓The buying triggers ✓The deal breakers ✓The champion ✓The timeline. These information are very important to map your customers's buyers journey. The HOW and WHAT will dictate your content plan, they will: Analyze what your prospects do before buying Find all the elements they need to see to buy. List the various contents you need to create So go from: "What should we create " to "What do our customers want to see" It's that simple. If you're a B2B Founder who's still struggling to grow your startup Content marketing plans for 2024 and beyond. Let's connect,I have a solution for you. #b2bcontentmarketing #b2bcopywriting #communitymanagement

Content creation in B2B often falls into the trap of being a superficial priority. Companies might: - Follow a surface-level strategy from a video - Negotiate the cheapest price with creators - Use AI to ideate, plan, and schedule - Publish a few pieces monthly - Claim they've "tried content" These approaches lead to poor results: - Soulless content - Disinterested audience - Perceived as a waste of time - Negative brand impact In 2024, B2B businesses must rethink content's role: - Think in funnel steps and brand touchpoints - Move from assumption-led to research-based strategies - Use multiple formats beyond just ebooks - Make content a strategic priority When founders say, "We don't have time for this," the response should be, "You don't have time to generate revenue?" Content fuels revenue operations (marketing and sales): For Marketing: - Educates about the problem you solve - Positions you as an industry authority - Builds brand awareness - Creates demand for your solution For Sales: - Guides buyers through the journey - Addresses objections and questions - Demonstrates why you're the best fit - Increases trust Great content = number of demands + 1% of closing

For almost 2 years, the shelf life of my content was only 12-16 hours. But recently, I’ve done something to increase the longevity of my content. I simply ask myself: Can this be added to my lead magnet’s email sequence? It’s such a good litmus test. As most of the content at the bottom of the funnel (emails) includes: • Client wins • Case studies • My unique process So now, everything I produce eventually gets added to my email sequence because my social content and email content are the same. Earlier, I spent hours producing content. It went live on social media—and that was it. The shelf life of that content never went beyond a week. So much for leverage. But for the past four months, I’ve been operating with a long-term lens. My content is only good if it can be used to nurture warm leads or get them to book a call with me. And that mainly happens on the back end, in my lead magnet’s email sequence. So even if I produce 8-12 content pieces a month, they still end up being added to my 30+ email sequences. To put it bluntly, it only matters when it adds to my content library. If it’s something that’s only good for top-of-funnel content, it’s immediately rejected. I’m not interested in spreading awareness about the personal branding. Let others teach people how to get followers, optimize profiles, and comment regularly. I’ll be more than happy to cater to B2B service founders who want to generate leads

I began generating pipeline and closing bigger deals with B2B SaaS startups when I changed my mindset from trying to 'convert' them. What I did differently? Aim to nudge prospects into initiating conversations. And that's what B2B SaaS copywriting should do. It should nudge prospects to: 1. Initiate internal conversations with their team 2. Initiate sales conversations with your sales team. This advice comes from hands-on experience. Often, a CMO or Head of Marketing at a B2B SaaS would book an inbound sales call, inquiring about hiring VEC Studio. But more often than not, the deal rarely closes until their CRO or CEO joins the conversation. So if the person who booked the sales call doesn't act as your internal champion (sometimes without you knowing), the deal is lost on arrival. This requires rethinking B2B SaaS copywriting. Instead of trying to convert prospects instantly, aim to make them feel like what you want to do is in their best interest. Aim to have them initiate internal conversations with their team, even before booking a sales call. As I briefly explain below.

Storytelling hasn't always been something that B2B businesses embrace, but I'm so glad to see this trend is changing. It doesn't matter what your industry is, stories help you make a stronger, more relevant connection to your customers and potential customers. This is especially important for technical industries. The more you can inject people into your marketing and content efforts through stories, the more likely you are to form a connection. People get weepy and sentimental over donut commercials by using stories. There's no reason at all you can't do the same with tech. Okay, maybe you don't want to have that much of an emotional impact. But with a good story you can turn a "Maaaaybe" into a "Shut up and take my money!" The best way to do this is talking to your customers to better understand their struggles and their journey. People will gladly help you dig into these pain points and provide insight into why they made the decisions that they did or even why your product stood out more than the others. But, you'll never get this information if you don't ask. The biggest mistake you can make when using stories is to assume you know what's important to potential customers. You might know the features that they need. You probably even know how they're going to be used. But you won't be able to connect all the dots without talking to people. The best stories have nothing to do with you and everything to do with your customers. This is exactly why people get weepy at donut commercials. It's not because they really, REALLY love donuts. It's because you told a version of a story they've lived. *** Hi! I'm Doug. I work with #B2Btech and #SaaS companies who need help explaining their highly technical products. I also work with new #freelancers to help them gain a better understanding of how to grow their business. I offer 1:1 coaching sessions and have a newsletter that talks about the ins and outs of running a creative business. Want to know more? DM me today.

This is the easy way to 5x your LinkedIn engagement using AI: Step 1. Choose your favourite robot and paste in this killer prompt: ‘Please write me a viral LinkedIn post – make it witty, engaging and sharable. Do NOT Fail me – I’m relying on you.’ Step 2. Paste what it gives you straight onto LinkedIn and post it. Step 3. Look at your puny engagement stats and weep. Hit like on AI-generated replies to try and develop some traction. Step 4. Read the post again and wonder why you thought sounding like and American evangelical preacher would interest people.   Step 5. Go back to the drawing board. Write something original that offers news, help or entertainment – and ideally all three. And use an opening line that either intrigues or offers a benefit, as this encourages further reading. Above all, be yourself. Step 6. Watch your engagement stats rocket There you go – said it was easy. *** Want to hear more from me? Stop in at one of my virtual pubs: Copywriters: Go to The Copy Arms, where I serve advice on writing copy and career building - bit.ly/thecopyarms   Small business owners, freelancers and solopreneurs: Join me in The Solopreneurs Arms, where you discover how to market yourself better and sell more - bit.ly/thesoloarms