Content Marketing Manager @vFairs | SaaS | I talk content writing, strategy, marketing and memes |Web3 enthusiast
Assigning a writing brief to a new writer? Answer these questions: Who are you talking to = persona, awareness level, intent signals etc What are you trying to say = your core message Why is it important? = overlap of your goal and your customer's intent What are some possible dilemmas that might be hindering them from taking action? = your anti-thesis Find out what it is. Emphasize with the reader but offer a counter argument. (TIP: a solid grasp of the going-ons of the industry helps nail this one) How do you convince them? = This can range from social proof, third party stat, case study or a relatable scenario. What should they think about or do next? = this'll help build a solid conclusion. Ideally, you should provide all of this info to your writer to give them a better context. Researching and documenting all of this takes time. But if you are in the business of writing content that resonates with your audience, this is a must. If you run a content program but struggle while writing content briefs, I'm happy to chat! #contentmarketing #writingtips #contentbriefs
