Sara Hillstrom’s Post

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Visionary Leader | Digital Transformation | AI | Data-Driven Strategist

📣 If you’re at the POI Spring Summit today, come say hi! Alycia Rivas, Alan Miller, Jack Donnelly & I are talking all things TPM, TPO & RGM! 🛒 With CPG brands spending over $1T in trade each year, making every penny count matters. I'm excited about our new AI capabilities that help KAMs sell smarter, faster and better. Eliminating some of that admin work doesn't hurt either. 😉 🚚 I'm also excited about our latest innovation, Direct Store Delivery. Powered by Einstein AI 💡, Direct Store Delivery recommends optimal delivery routes for consumer goods van drivers, identifies special product handling needs (such as for frozen or heat-sensitive items), and helps drivers manage replenishment actions for individual store locations — all in one platform. This helps increase the efficiency of each CPG delivery to a retail location while eliminating inventory shortages and increasing product revenue. Promotion Optimization Institute #POI2024Chicago #POISpringSummit #ConsumerGoodsCloud

Sara Hillstrom

Visionary Leader | Digital Transformation | AI | Data-Driven Strategist

8mo

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