Sarah Butt - sign name "ready"’s Post

𝐏𝐞𝐫𝐢𝐨𝐝𝐢𝐜 𝐓𝐚𝐛𝐥𝐞 𝐨𝐟 𝐒𝐄𝐎 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: You should create high-quality content that is helpful or useful for your target audience or customer. The content should be well-written and error-free.  𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: To reach your target audience, you need to know what words they use. Make sure you incorporate target keywords naturally. And avoid excess keyword usage (repeating words in your text won’t help you rank better). 𝐅𝐫𝐞𝐬𝐡𝐧𝐞𝐬𝐬:Creating timely content is important in some markets. Also, make sure to update content or remove stagnant pages to retain or improve rankings. 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞:Make sure the topic of your page meets or exceeds the informational needs of the people who will ultimately consume the content. 𝐃𝐞𝐩𝐭𝐡: Publish comprehensive content. This doesn’t mean aiming for a certain word count. Instead, make your content thorough – aim for substance. 𝐀𝐧𝐬𝐰𝐞𝐫𝐬: Create content that completely answers questions people ask. Multimedia: Images, video and audio can help set content apart – and also could lead to visibility in other search features. 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞: Your content should match the language of your target audience. If you want to reach English U.S. speakers, your primary language should not be French. 𝐕𝐚𝐥𝐮𝐞:Each content piece you publish should have a clear focus or purpose for existing – and the primary purpose shouldn’t be to rank high in search results.

The average American spends 7 hours and 4 minutes looking at a screen each day. 3 hours 16 minutes ➡️ TV / Videos  1 hour 46 minutes ➡️ Gaming  1 hour 27 minutes ➡️ Social Media  51 minutes ➡️ Browsing Websites  29 minutes ➡️ Other  20 minutes ➡️ Video Chatting  15 minutes ➡️ E-reading  14 minute ➡️ Content Creation My Question… How much content do creators have to consume to make a brilliant piece of content? THE CREATOR’S CONTENT CONSUMPTION ENGINE: Consumption ➡️ Understanding cultural shifts / trends Understanding trends ➡️ Helps you form your own opinion Your Opinion ➡️ The basis of your content Your content ➡️ Your mark on the cultural shifts / trends in the world Rex Woodbury (Writer of Digital Native) recently wrote an article on How we seek status in today’s digital age, and his analysis showed that anxiety is likely correlated with our screen time going up. The Real Question: How do we consume enough to inform our content styles & strategies without losing our minds in the process? Stay intentional  Allow time for “digital detoxing” ie; totally offline  Aim to spend more time creating and less time consuming As creators, what are your beliefs around consumption vs. creation? Sources: Screen time study - https://lnkd.in/gzt7YYbw Digital Native Article - https://lnkd.in/g-BVBdkd

If you repost the same content, does this come across as lazy or repetitive? No. People are well used to seeing repeat content through adverts or an algorithm-driven feed. We do it all the time for our clients. We create a mix of evergreen content, which is repeated regularly throughout the month or year and of-the-moment fresh content to keep things varied. It means they're surrounded by content all the time, enabling the majority of their audience to see what they're saying. We need to start seeing our social feeds and other platforms for what they are: a broadcast service for our content. Not a library, not always in our audiences' sights, not guaranteed to be seen. So, if you'd like to give your content a chance, and get the best return on your investment in outsourcing your writing, you need to work with us. Book a discovery call now and find out how we can turn your content into the gift that keeps on giving. (The pic is of an advert that was flicking round approximately every 90 seconds at a co-working space Emma visited recently - now that's repetitive!) https://lnkd.in/eZGsZ-iW

If you repost the same content, does this come across as lazy or repetitive? No. People are well used to seeing repeat content through adverts or an algorithm-driven feed. We do it all the time for our clients. We create a mix of evergreen content, which is repeated regularly throughout the month or year and of-the-moment fresh content to keep things varied. It means they're surrounded by content all the time, enabling the majority of their audience to see what they're saying. We need to start seeing our social feeds and other platforms for what they are: a broadcast service for our content. Not a library, not always in our audiences' sights, not guaranteed to be seen. So, if you'd like to give your content a chance, and get the best return on your investment in outsourcing your writing, you need to work with us. Book a discovery call now and find out how we can turn your content into the gift that keeps on giving. (The pic is of an advert that was flicking round approximately every 90 seconds at a co-working space Emma visited recently - now that's repetitive!) https://lnkd.in/eZGsZ-iW

Be authentic or be invisible. It's Friday and you're over work. So here's my 1 min tip to create better content, earn attention and get your week over with! Normally, I'd edit the video before posting it, adding subtitle, a nice cover... because ego! But not this time. Because Friday. And because I want to highlight the importance of being authentic in your content. And it starts with the fact that you don't need agency quality content to start. Content doesn't have to be perfect to earn attention. But it has to be yours. - Your voice - Your name - Your thoughts Why should people give you their attention if the content you share is just like others? - If your pitch or posts are just an AI-generated summary of everything that was said before. - If your quote just repeats what the article says and could have been put together by the agency's intern? - If your customer apology is a blend mash of the customers' original complaint and filler words, with zero sentiment. - If all the ads adopt the same best practices. At a time when AI is already making most content sound, look and read the same, authenticity is the only thing that can make you stand out. Be human. Be flawed. Be different. Be you. What do you think? Would you prefer perfectly crafted piece of content that's blend or flawed content that opens conversation? 📣 #humangen #nofilter #rawcontent #aigen #linkedinvideo

Behold, the end of blogging, content creation, and eventually the internet: Perplexity's new Pages feature is "your new tool for easily transforming research into visually stunning, comprehensive content. Whether you're crafting in-depth articles, detailed reports, or informative guides, Pages streamlines the process so you can focus on what matters most: sharing your knowledge with the world." In other words, you can build a bot that scans search trends, generates content, and publishes that content for immediate engagement in a few simple steps. Short-term opportunities like this are too tempting for workers trapped in an economic downward spiral, and the result will be an internet flooded with AI-generated marketing content. Eventually we'll end up with an AI Ouroboros, endlessly publishing content and then using that content to publish more content. One might even call it #SyntheticData. https://lnkd.in/gk_himSe #ai #internet #marketing #writing #genai #perplexity

If you repost the same content, does this come across as lazy or repetitive? No. People are well used to seeing repeat content through adverts or an algorithm-driven feed. We do it all the time for our clients. We create a mix of evergreen content, which is repeated regularly throughout the month or year and of-the-moment fresh content to keep things varied. It means they're surrounded by content all the time, enabling the majority of their audience to see what they're saying. We need to start seeing our social feeds and other platforms for what they are: a broadcast service for our content. Not a library, not always in our audiences' sights, not guaranteed to be seen. So, if you'd like to give your content a chance, and get the best return on your investment in outsourcing your writing, you need to work with us. Book a discovery call now and find out how we can turn your content into the gift that keeps on giving. (The pic is of an advert that was flicking round approximately every 90 seconds at a co-working space Emma visited recently - now that's repetitive!) https://lnkd.in/eZGsZ-iW

last week,I was trying to work on contents to post on my socials and then an idea came to my mind to use Ai to create a video content. I decided to try it out and almost gave up plus my phone storage is not helping matters. all for the sake of creating content that resonates with the audiences. The moral of the lesson is that , whatever it is that would add to your growth cam be tasking but,you must'nt give up. That content ( video or audio) may be tasking to research on but it will be a great help to your brand and even solve a problem. keep trying and don't give up. The sky is your starting point,not the beginning. #SocialMediaManagement #SocialMediaMarketing #YourDigitalBabyGirl

WELP! There goes the pool party... At least, that was the plan for today. The weather here in New Rochelle decided to (throw a rain wrench) into our Saturday plans. Anyway... we'll have to find some creative ways to entertain a 5-year-old... wish us luck. Stuff like this happens, though. In our personal lives. In our business. It sucks. But our response is the crucial part. How do we adapt to this quick change? Recently, I read a comment from a copywriting veteran... yelling on the social media sidewalk... "If you write copy using Ai, you're unethical." Really? I'm sure a lot of people thought the same about writing with computers vs. typewriters. Adaptation is a crucial skill. And if you are hell-bent on fighting change, you'll be the one stuck behind. I'm not saying AI is the answer to all of your copywriting needs, but it is a very, very good assistant. Take advantage of it. It allows people who know what they're doing (veteran copywriters) to save TIME. The most valuable thing we have. Look... I'd be the first to tell you that all of this change is (Scary as hell), but that still does not mean I don't see its benefits. So, take a step back and think about HOW any new change can help you and your business goals. Stop obsessing over the noise. Alright, it's time to go back to the family and break out some board games. Looks like we're going to be indoors for a while. Stay awesome Jay Also, I'll be writing more of these from now on, so make sure you don't miss out on future posts.

In an age where AI-generated content is prevalent, standing out calls for authenticity and originality. Research shows that search engines penalize non-original content and users value unique insights. One way to achieve this is by publishing new research, compiling thought leader opinions, or becoming the go-to source for industry news. Innovate and lead the way with content that reflects your expertise and contributes meaningfully to the industry. Original content isn't just a choice; it's a necessity. #DigitalMarketing #B2BStrategy