Sarah Becherer’s Post

In our last meeting, TPC members Hope Burns (T2 Systems) and Jamison Moore (ParkHub) gave the group an overview of the intensive, methodical, & collaborative discipline of Product Marketing. These leaders did an absolutely outstanding job breaking down how Product Marketers: 🛠 Build go-to-market scaffolding ⏳ Create timelines for rollout 📣 Determine channel utilization strategy 🏃♀️ Take a proactive, not reactive, approach 🤝 Foster stakeholder & executive consensus ➕ much more! We're making these presentations available for anyone interested in learning more from our parketing community. Grab it now: https://lnkd.in/eYq-rYZQ Pssst... our next meeting is Wednesday, 8/21. Topic and featured speakers will be revealed next week. Become a member to score an invite. Fill out this short form: https://lnkd.in/eF4vCc7B Or send us an email: [email protected] #unparalleledparketing #parketing #parking #parkingindustry #gtmstrategy #productmarketing #pmk #marketingleaders

This was a FANTASTIC presentation by Hope Burns and Jamison Moore! Check out the PPT below. Or, join the Parketing Collective to get access to the recording. Send me a note if you have questions or would like to learn more. #ParketingCollective #productmarketing #thoughtleadership #parking #marketing #parketers

🧠 Last week, I had the incredible opportunity to attend the Product Marketing Summit in Boston. It was an inspiring experience to connect with so many brilliant minds and industry leaders. 💡 Thanks Gillian Gual Hinkle, Molly Conway, Denise LaForgia, Bryan D. and so many others for sharing such invaluable insights during the event. It was a privilege to learn from all of you! 📝 Here are a few key takeaways from the event #pmma #gtm #productmarketing #productmarketingsummitboston #gotomarket #productstrategy

But truly, how do you turn your thought leadership strategy into enterprise sales? Here are 5 steps to follow that can help you build credibility, engage with your buyer, and guide them strategically through the sales funnel. 📍Focus on significant issues within your industry to establish yourself as the go-to expert for enterprise clients facing these challenges. 📍Distribute your thought leadership content across various channels where your target enterprise clients are most active. 📍Involve your clients and prospects in the creation of your thought leadership content, always giving credit! 📍Showcase successful partnerships through case studies and testimonials to provide tangible social proof of value. 📍Continuously track the performance and refine your strategy based on feedback and results to ensure alignment with your sales objectives. What else would you add to the list? #thoughtleadership #productmarketing #salesfunnel

Last week I hosted the CXO finals of the Go-To-Market (GTM) games The debate: "How are companies redefining their GTM approach to deliver profitable growth in 2024?" 🚀 2 themes emerged: ▶ A Cross-Functional KPI: align customer teams (marketing, sales, product) under a single KPI (profit). ▶ Fix Your Foundation. Take a fresh look at your channel mix, attribution model, incentives structures, team leadership to ensure they orient teams to deliver profitable growth (this was not the case in 2022). Great call-out from Anne Hollander to test "outcome based pricing" as way to capture more value/profit from your most engaged customers. Thanks for a great conversation Allison J. Snow Bradley Paster Steven Sheiner Guy Morgenstern Kyle Hamer Kurt Heinemann Anne Hollander (the winner) Julia Nimchinski #gtm #sales #marketing #venturecapital #growth #vc #privateequity

The count continues! 13 days to vote for your favorite Sales Innovators.    As a reminder, four winners will be chosen and named at our Signal Based Marketing Summit on November 13th.   The top 10 in the running for the Sales Innovator award are: Justin Dorfman from AssetMule Leslie Venetz from The Sales-Led GTM Agency Mike Fiascone from 100 Handshakes Venkatesh M. from Hyperly Rosalyn Santa Elena from The RevOps Collective Lori Richardson from Women Sales Pros Laura Erdem from Dreamdata Kristin Whalen from Astrata, Inc Erin Olson from Silverdale Freddie Dillon from Tracker   You can vote using this link: https://bit.ly/3YtjCzK   While you’re choosing you favorite Sales Innovators, you can register for our Signal Based Marketing Summit where you can learn all things signals from listening to buyer signals, to figuring out what they’re trying to tell you, and what to do with them once you have them.   Want to see who is speaking? Use this link: https://bit.ly/4hsh3GQ   #b2bmarketing #businessStrategy #industryinsights #digitalmarketing #industryevents #leadership #Sales #SalesInnovator #ABM #ABMStrategist #ABMleaders #GTM #GTMleaders #awards #votenow

We have a full house tomorrow and an exciting agenda. Gordon McMullan and I look forward to welcoming the CIOs, IT leaders and partners attending for some thought-provoking discussions and an interactive product demo over some drinks and food. With Gordon McMullan Thomas List Kuldip S. Sandhu PhD Julian Harrison Charlie Henrick Vimmi Khanna #cio #strategy #digitaltransformation #itstrategy

Last month, Hg hosted over 50 leaders from sales, marketing, and customer success from our portfolio companies at the Hg Growth Summit in New York. During the event, we ran an Annual Planning Simulation. The event featured 16 teams of 3 who participated in the 90-minute exercise. In the game, they needed to develop a go-to-market plan to double annual growth at a fictional SaaS business.    Three teams separated from the pack and drove 15%+ growth. The main keys? Cross-functional collaboration, quantified planning, and mixing the right best practices. Many participants noted they were not doing those sufficiently well back at their actual company, providing the clear takeaway for the game.   To any of the participants from the game, have you been able to break down silos at your respective organization in respect to annual planning? Feel free to share any insights in the comment section below.   #Annualplanning #Go-to-market #Cross-collaboration #HgGrowthSummit

Our latest on-demand webinar is a must-see. It covers Google’s latest metasearch updates and how they’re reshaping distribution strategies. If you want to increase direct bookings and optimize your approach, this one is for you 👇 #Metasearch #DigitalMarketing #TravelTech

As a #CRO, your strategic decisions shape the trajectory of your organization's GTM team. So how do you Drive Next Steps with QBRs? RevPartners has a QBR Webinar series coming up -- designed specifically for leaders like you. In our upcoming session, we tackle the Goal Matrix (template included). 📅 Webinar Highlights: Drive Next Steps: tips to align your revenue goals across the organization. Set Precise Goals: use historical data to set precise, realistic, and ambitious targets that drive growth. Revenue Goal Matrix: implement our goal matrix to track leads, conversion rates, and deal sizes, to ensure targeted efforts from your team. Best Practices: strategies for crafting impactful presentations, leading high-stakes discussions, and enforcing accountability at every level. Drive Accountability and Performance: establish clear ownership and track progress to achieve revenue goals. 🎤 Meet Your Hosts: Brian Kreutz, Sr. Lead, Center of Excellence Diana Marcela Gonzalez, Sr. Director, Sales & Marketing Let data be the cornerstone of your revenue strategy and lead your team to exceptional outcomes!! 🔗 Register Now: https://lnkd.in/eUsFet9p #CRO #QBR #Webinar #RevPartners #GoalSetting #DataDriven #RevenueStrategy #SalesLeadership #PerformanceMetrics #BusinessGrowth #StrategicAlignment