Sarah Thomas’ Post

Pitching isn’t just about what you say—it’s about when you say it. When news breaks, journalists are on a deadline to find experts who can add depth to the story. The longer you wait to pitch, the less likely your expert is to be included. This week on Digital PR Explained, I break down the strategy of pitching reactions to trending news (newsjacking). Here’s the gist: ⏳ Act fast—hours matter. 👉 Keep your pitch focused—get to the point immediately. 📩 Make it easy—bullet points and contact info can go a long way. Want more tips on how to pitch in real-time? Listen to the episode: https://lnkd.in/ga_VSepj I’d love to hear about your experience with newsjacking—what’s worked well for you? #digitalpr #newsjacking #publicrelations #pr

When it comes to getting media coverage check your ego at the door. I know from experience that’s hard for some people to do. It’s not about you. It should always about the audience…and helping the journalist educate, inform and engage the audience. Keep that in mind when you craft your next pitch.

I've changed my mind! Last week I shared that I am running a free 3 Day Challenge on how to get featured in the media. Having thought about it over the weekend, I'm now going to run this as a pre recorded masterclass that you can get instant access to. If you have already registered for the challenge, don't worry, you will still receive the masterclass. And if you want to sign up to get it when it lands, you can do so here. So, what is it? Get In The Press will give you a rinse and repeat formula to get you or your clients featured in the media. If you've ever wondered just how you can land coverage in your dream media outlet then wonder no more, as in this masterclass I'll show you exactly how to do it. You'll learn 💡 🚨 How to identify and create stories that journalists want to hear about 🚨 How to build a list of media that are the perfect fit for your story 🚨 How to pitch a journalist and convert an email into high value press coverage Mastering your PR is your sure fire way to skyrocketing your visibility, credibility and attracting new clients and in my new free masterclass, I'll be revealing my PR secrets. Register here for Get In The Press → https://bit.ly/3XfZORC #prcourse #prsuccess #presscoverage #prmasterclass #pesupport #pragency #diypr #prrequest #pitchthemedia #getinthepress

PR pitches and tea – the ultimate power duo! ☕ Whether it's brainstorming the perfect angle or meeting journalists to discuss a story, nothing beats the connection built over a steaming cup of tea. 🫖 Tea isn’t just a beverage; it’s the silent partner that fuels meaningful conversations and lasting relationships in the PR world. Let’s keep building bonds, one sip at a time! 💬✨ #PRLife #TeaTime #ConnectionsThatMatter #PublicRelations #NetworkingGoals #StorytellingWithTea" ---

GUEST PASSES NOW AVAILABLE for Small & Mighty’s November Session! Want to join us for a game-changing session in November but not yet a Small & Mighty member? Grab a guest pass for our upcoming PR & Visibility session with Natalie Trice on 13th November and get all the expert insights you need to elevate your business! Head this way https://buff.ly/4eoQRtT to bag your guest pass and if you buy one before 5pm tomorrow it will be just £5, usual price £22.50 Join us and ✨Learn practical PR tips from our wonderful guest expert and get your business noticed ✨Understand how media coverage can position you as an industry expert ✨Get tips on how to capture the attention of journalists and editors ✨Learn how to leverage press features to amplify your message and grow your business. Don’t miss out—bag your guest pass today before the clock runs out! Can't make the session? The session will be recorded so you'll be able to catch up on replay. #SmallAndMighty #SmallBusinessSupport #PRVisibility #BusinessGrowth #MarketingTips #VisibilityBoost

I've changed my mind! Last week I shared that I am running a free 3 Day Challenge on how to get featured in the media. Having thought about it over the weekend, I'm now going to run this as a pre recorded masterclass that you can get instant access to. If you have already registered for the challenge, don't worry, you will still receive the masterclass. And if you want to sign up to get it when it lands, you can do so here. So, what is it? Get In The Press will give you a rinse and repeat formula to get you or your clients featured in the media. If you've ever wondered just how you can land coverage in your dream media outlet then wonder no more, as in this masterclass I'll show you exactly how to do it. You'll learn 💡 🚨 How to identify and create stories that journalists want to hear about 🚨 How to build a list of media that are the perfect fit for your story 🚨 How to pitch a journalist and convert an email into high value press coverage Mastering your PR is your sure fire way to skyrocketing your visibility, credibility and attracting new clients and in my new free masterclass, I'll be revealing my PR secrets. Register here for Get In The Press → https://bit.ly/3XfZORC #prcourse #prsuccess #presscoverage #prmasterclass #pesupport #pragency #diypr #prrequest #pitchthemedia #getinthepress

Taking a media-first approach to pitching can make your story more efficient and impactful. 📈 Allison Carter's article with Ragan Communications and PR Daily dives into how tailoring your pitch to the right journalist and their audience can save time and yield better results. 👉 Read more: https://lnkd.in/eWAC8hxV #Publicity #PRlife #PublicRelations #PRagency

🤔 Feeling stuck on your next press release topic? 😲 Let's pause for a moment. If the goal is to capture the attention of the media and secure earned media coverage, it's crucial that we don't force the story. 👍 The essence of a compelling press release lies in its significance and newsworthiness; it should bring something original or refreshingly new to the table. 😒 On the flip side, if the aim is merely to circulate news through syndicate sites for backlinks—a practice we at PR Karma steer clear of—relevance might take a backseat. 😀 But remember, impactful PR is about more than just links; it's about telling stories that matter. #PressRelease #MediaRelations #PRStrategy #Newsworthy #pressreleasetip

🤔 Feeling stuck on your next press release topic? 😲 Let's pause for a moment. If the goal is to capture the attention of the media and secure earned media coverage, it's crucial that we don't force the story. 👍 The essence of a compelling press release lies in its significance and newsworthiness; it should bring something original or refreshingly new to the table. 😒 On the flip side, if the aim is merely to circulate news through syndicate sites for backlinks—a practice we at PR Karma steer clear of—relevance might take a backseat. 😀 But remember, impactful PR is about more than just links; it's about telling stories that matter. #PressRelease #MediaRelations #PRStrategy #Newsworthy #pressreleasetip

How do you secure press coverage for your marketplace? 📰 Landing your marketplace in the right publication can be a game-changer for marketplace founders. But when it comes to pitching media, it’s hard to know where to start. That’s why we’ve put together a PR pitch template—a foundation to help you craft a compelling story that resonates with journalists. Just remember to personalize it and add your unique flair, so your story truly shines. https://lnkd.in/g2GatxKZ #MarketplaceGrowth #MarketplacePR #NauticalCommerce