Sarah Lewis’ Post

A barrier to CTV adoption is complexity. A recent CTV study showed that there are up to 114 different ways-in to the same placement, due to varied carriage rights and intermediaries. This can look daunting, but it doesn't have to be. Yahoo Advertising can guide you through this 'digital wilderness'. And there's a pot of gold waiting for you if you get there! #ctv #streaming #digitalmedia #digital #digitaladvertising

Extend your CTV campaigns with engaging, non-intrusive ad experiences that stand out in a crowded landscape. Join us in Cannes to learn more about TripleLift High Impact CTV. https://hubs.li/Q02zSL290 #canneslions2024 #streaming #ctv #adtech #ctvadvertising #streamingadvertising #digitaladverting.

Maximize your advertising strategies for the fragmented CTV landscape! Join me, Rob Christensen/Vevo, Rose Anna McGovern/DIRECTV Advertising, and Shafi Mustafa/ElementalTV Wednesday @ 11 AM ET as we dive into the topic. Free to attend - Register here: https://lnkd.in/gJc3rguj Questex #streamtv #streamtvinsider #ctv #advertising #ott #monetization #streaming

Did you know Wurl has been spotlighted in VideoWeek's 2024 CTV Advertising Guide North America!? 👀 From Ria Madrid's expert analysis to insights on how major events impact CTV ad spend, this guide covers it all. Check out our blog for the details 👉https://hubs.ly/Q02Jfzbb0 #CTV #Streaming #AdTech #Advertising

In CTV advertising, combining innovation with traditional formats is the key to unlocking a better ad experience and increased engagement. In fact, a recent study shows that combining TripleLift’s High Impact CTV with Standard CTV Spots results in a 33% increase in unaided awareness. 📺 🎞 ⏯ TripleLift's Rachel LaMura recently spoke with Beet.TV about the streaming landscape, covering challenges advertisers face, the link between CTV and other types of media, and more. Full interview here ⬇️ https://hubs.li/Q02RT9RS0 #ctv #adtech #streaming #digitaladvertising

Change is hard - especially for consumers! Marrying what they know with what they want is an easy way to drive change. TripleLift's In-Show solutions help drive incremental outcomes for publishers and advertisers because they focus on delivering a better ad experience. By priming or reminding the consumer about the commercial they are about to see with innovative In-Show formats, brand awareness and show satisfaction increase!

From frequency capping to more effective measurement strategies, there are solutions that can empower CTV advertisers to drive superior results. And as live programming increasingly shifts to CTV, the programmatic ad industry must show that CTV can rival, and even surpass, traditional linear television through collective innovation and action. Click the link to read more from James Wilhite in AdExchanger: https://lnkd.in/e-BwaAD7 #CTV #Streaming #Programmatic #Advertising

In our white paper, Publica by IAS explores key ways publishers can curate quality viewing experiences and empower streaming publishers to elevate CTV revenue while creating superior ad breaks. You’ll also learn: - Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield - What CTV ad server attributes are required to deliver a quality viewing experience ...and more. Download here: https://lnkd.in/dWD49PKw #CTV #Streaming #AdBreak #Advertising

According to the recently released IAB Digital Video Ad Spend & Strategy, 75% of all #CTV transactions are programmatic, and business outcomes are now the most important KPI for determining success with #digitalvideo. Learn more about the report via AdExchanger: https://okt.to/eGMk23 #VideoAdvertising #Streaming

According to the recently released IAB Digital Video Ad Spend & Strategy, 75% of all #CTV transactions are programmatic, and business outcomes are now the most important KPI for determining success with #digitalvideo. Learn more about the report via AdExchanger: https://okt.to/6NO13x #VideoAdvertising #Streaming