I'ma do a retrospective of the "2010s TV Boom" cuz that was such an interesting time in Hollywood where studios invested heavily nearly billions in producing TV shows and often they provided massive returns. The product they were putting out every night was what the audiences were looking for.
It brought us the Arrowverse (Arrow, The Flash, Legends of Tomorrow, Supergirl, Batwoman, & Black Lightning) and their annual crossover events.
It brought us Shonda Thursdays: Scandal, Grey's Anatomy, and HTGAWM.
Who woulda thought we'd get Scandal/HTGAWM crossover? It was the crossover that we needed.
Brought us Netflix Marvel w/ Jessica Jones, Luke Cage, Iron Fist, & Daredevil (The Defenders Crossover event)
It brought us shows like Game of Thrones, High Maintenance, Master of None, The Blacklist, House of Cards, The Duece, Mr. Robot, OITNB, Power, Blindspot, Person of Interest, Empire, American Horror Stories, The Walking Dead, BCS,
Comedies made a comeback with Blackish, Brooklyn Nine-Nine, Atlanta, Insecure, Girls, Dear White People, Survivor's Remorse, and Ballers.
This was time where studios took chances on young up and coming writers to produce some new original content that had a good story engine and compelling characters the audience can relate to which is what the audience wanted.
Many of these shows won multiple Emmys are regarded as one of the best shows in the modern era.
Nowadays you don't see studio execs take those same chances that they used to. More than half of the movie slate next year are reboots, remakes, or sequels. This is part of the problem
The goal isn't to produce projects to attract different audiences. The goal is to produce projects for the audience is going to watch them. You do that, it will attract other audiences.
If you're going to produce a project based on an existing IP, stay true to the source material.
#BusinessStrategy #HollywoodUnlocked #userresearch #television #Film #MediaAnalysis
Film Sound Improved / Audience Happy / Filmmaker Elevated
2moTo your question - I see the future of entertainment SOUNDING a whole lot better! (You weren't expecting THAT, were you) But hey, you DID use the word, "Innovation" - so there. 🎧 😊