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CEO & Founder at Column Inches | PRmoment 30u30 ‘21 | Reputation Today - 40 Young Turks '22 | e4m Emerging Women Entrepreneur of the Year ‘23

Startups, SMBs, or Enterprises – Who Are the Toughest Clients? 🤔 In the world of PR, it’s not always smooth sailing. Whether we’re working with startups, SMBs, or large enterprises, every client brings unique challenges. As an agency, we tailor our approach to each client’s size, stage of growth, founder profile, and the way they like to collaborate. But let’s be honest: not all clients are easy to work with. 😶 Over the years, I’ve worked with clients who were assertive and clear in their vision, and others who struggled with collaboration or clarity. Difficult clients often find themselves uncertain about their priorities and second-guessing their decisions — which can make the PR process tricky. As a founder and PR professional, it’s my job to help clients navigate these uncertainties and make the right decisions for their business. I remember one client who questioned every step of the strategy, even after we’d agreed on the plan. It’s a tough spot to be in, but it's also an opportunity to have an open conversation, recalibrate, and show empathy. 🫶 After all, their stakes are high, and understanding their perspective is key to getting them on board. PR, at its core, is a bit like a dance — sometimes, we have to lead, and other times, we need to listen and adapt. What’s your experience working with tough clients? How do you handle those challenges? Lemme know! #PR #PRChallenges #StartupLife #SMB #EnterprisePR #Leadership #PRStrategy

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Vanshika Prajapati

Public Relations - Account Executive at Column Inches

2d

Half of our job becomes easier… once we become experts in client servicing 🫣

Priyanka Bhatt

Founder & CEO at Equations PR and Media | Helped 150+ brands to get 5X more visibility | Public Relations Consultant | Digital Marketing

2d

PR is indeed a dance between guiding the client and adapting to their needs. Patience and clear communication go a long way in building trust and ensuring success.

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Mel Zimmerman

Investor | VC | Advisor | Connector | Enabler

1d

Understanding tough clients can enhance our skills! I once turned a challenging client into a partner by being empathetic and flexible while staying on course!

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Sagar Narang

Founder @ Lets Connect | Workspace Solutions -Office Space and Coworking Space . Founder @ Policy wings Insurance Broking | Creating Digital B2C Retail Health and Life. Startup Development, Entrepreneurship Development

1d

Great perspective! PR truly is a dance—adapting to each client’s needs while keeping the vision clear is key!

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Tanisha Tyagi

Worked on Tech, Edtech, Healthtech, Aviation, NBFC, Lifestyle, Healthcare & Cybersecurity accounts.

2d

Avengers assemble! 🙌🏻💪

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