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What are Landing Pages vs Websites (Web Pages)? In the vast expanse of the digital realm, landing pages serve as focal points, designed to capture a visitor’s attention and direct them towards a specific action. But what distinguishes landing pages from the myriad of other pages on a website? A website, in its entirety, is akin to a digital brochure representing a company’s online presence. It encompasses a range of pages, each serving various purposes – from sharing the brand’s history, showcasing its products or services, to providing contact information and more. Conversely, landing pages are specialised entities within this web ecosystem. Each landing page is crafted with a singular objective in mind, whether it’s to promote a limited-time offer, gather user data through a subscription form, or introduce a new product. Unlike the comprehensive nature of a website that seeks to inform and engage its visitors holistically, landing pages are all about conversion. They strip away the extraneous elements, focusing solely on driving the visitor toward that one predefined action. This doesn’t mean that landing pages operate in isolation. In fact, they often work hand in hand with a company’s main website. A visitor might discover a brand through its website but be directed to a specific landing page when they click on a promotional banner or an advertisement. This synergistic relationship between a website’s broader informational scope and the laser-focused objective of landing pages ensures that businesses can cater to both the explorative and decisive modes of their potential customers. Simply put, a landing page is a standalone web page crafted with a specific purpose in mind. Unlike standard websites which may have a multitude of functions, a landing page is typically dedicated to a single call to action (CTA) or value proposition. When a Malaysia SME company dives into the digital market, these pages often become their strongest tool to convert visitors, generate leads, and engage potential customers. Learn more --> https://lnkd.in/g9M8xKeR #digitalmarketing #smesmalaysia #landingpageoptimisation #malaysiaonlinepresence #marketingstrategy #webdesigntips #dataanalysismy #seoforsmes #conversionoptimization #malaysiabusinessdigitalization

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